Puritano Media Group

With summer just around the corner and COVID restrictions being dialed back, the tourism/destination marketing industry is poised for a huge boom in the coming months. Learn why video is the BEST tool if you're looking to drive your tourism marketing campaign to a whole new level. Also learn three proven video marketing techniques sure to bring more tourists to your slice of paradise. Read the blog now! https://lnkd.in/ereTbUm #digitalmarketing #video #marketing #branding #socialmediamarketing #tourism #tourismindustry #tourismmarketing #destinationmarketing #tourismrecovery #videoproduction #videography #dronephotography #dronevideo #droneservices #virtualtourism #virtualtours

In today’s digital landscape, video has become one of the most effective ways for non-profits to communicate their mission, engage stakeholders, and drive action. Whether your organization wants to: -Share compelling stories that inspire -Use live video to connect with audiences in real-time -Create educational content that raises awareness -Optimize video strategy for greater impact A well-planned video approach can significantly amplify your reach and influence. We've put together a blog post outlining creative ways non-profits can leverage video to make a lasting impact. Read it here: https://lnkd.in/edNqMPYU If your organization is already using video, I’d love to hear how it’s working for you. Share your insights in the comments. #NonProfitVideo #MissionDriven #VideoAmplification #StakeholderEngagement #Storytelling

?? Your audience doesn’t want ads—they want stories. Branded content is the secret to building trust, engagement, and long-term brand loyalty. Instead of just selling, organizations should focus on storytelling—sharing their mission, values, and impact in a way that resonates. ?? Video production is one of the most powerful tools for this. A compelling, well-produced video can spark emotions, inspire action, and make your brand unforgettable. If your organization isn’t using branded content to connect with your audience, you’re missing out! Let’s craft a story that captivates and converts. Read our blog here: https://lnkd.in/eP548TFw ?? Ready to tell your brand’s story? Let’s talk. #BrandedContent #Storytelling #ContentMarketing #VideoProduction

?? Did you know? People retain 95% of a message when they watch it in a video, compared to just 10% when reading text. In an era where attention spans are shorter than ever, trade associations must find innovative ways to engage their members—and video is the perfect tool to do just that. Trade associations exist to foster professional connections, provide education, and advocate for their industries. But with information overload, email fatigue, and digital distractions, how can you ensure your message is being heard? Branded video content is the answer. ?? Why video works: ? Higher retention rates – Visual storytelling makes information more memorable. ? Increased engagement – Videos on social media generate 1,200% more shares than text and images combined! ? Stronger emotional connection – Video helps associations build authentic relationships with members by showing real people, real stories, and real impact. If your trade association wants to boost engagement, increase advocacy efforts, and strengthen member relationships, video should be at the core of your strategy. Read more on our blog here: https://lnkd.in/eNQQ98HK ?? How are you using video to engage your members? Let’s discuss in the comments! #TradeAssociations #BrandedVideo #MemberEngagement #AssociationMarketing #VideoMarketing

Video isn’t just a tool for non-profits—it’s a game-changer. The right video can elevate your mission, engage your supporters, and drive more donations. But not all videos have the same impact. There are six key types of video content that every non-profit should be leveraging, from mission-driven storytelling to event recaps and behind-the-scenes insights. Each serves a unique purpose in building awareness, trust, and action. If your organization isn’t using video strategically, you’re missing a major opportunity to connect with your audience in a meaningful way. Check out the post below and let us know—which type of video has worked best for your non-profit? #NonProfitMarketing #VideoForGood #FundraisingSuccess #BrandedContent #EngagementStrategies

In an era where people’s attention spans are shorter than ever, non-profits must find creative ways to communicate their mission and impact. Video is one of the most effective tools for building engagement and increasing donations. But not all videos are created equal. Here are six types of video content that every non-profit should consider incorporating into their marketing strategy: Mission & Vision Videos – These help introduce your organization, explain your purpose, and build an emotional connection with supporters. They are perfect for your website homepage and fundraising campaigns. Testimonial Videos – Nothing is more powerful than hearing directly from someone whose life has been changed by your work. Featuring beneficiaries, volunteers, or donors builds trust and credibility. Fundraising Appeal Videos – When asking for donations, video can be far more persuasive than text alone. A strong, emotionally-driven appeal video can increase conversions and inspire immediate action. Behind-the-Scenes Content – Giving supporters a look at your team, volunteers, or daily operations fosters transparency and deepens connections with your audience. Event Recap Videos – If you host fundraisers, galas, or community events, capturing highlights in a video helps extend the impact beyond the event itself and encourages future participation. Educational & Awareness Videos – Non-profits focused on advocacy and awareness can use video to educate the public about key social issues and inspire action. Creating these videos does not require a massive budget. Even short, authentic videos shot on a smartphone can be incredibly effective if they tell a compelling story. The key is consistency—making video an integral part of your content strategy. Which of these video types has been most successful for your non-profit? Read more strategies on our blog at https://lnkd.in/eGrbgiYi #NonProfitStorytelling #VideoMarketing #NonProfitGrowth #EngagementStrategies #FundraisingSuccess

Non-profits face constant challenges in capturing attention, engaging supporters, and inspiring donations. In a world where digital content moves fast, video has become one of the most effective ways to tell a story that truly resonates. Research shows that non-profits that use video see 34% higher donor retention rates and that 57% of people who watch a non-profit’s video go on to make a donation. These statistics prove that video is not just a nice-to-have—it is essential for growth and sustainability. But what makes video so effective? It allows non-profits to showcase their mission in an emotionally compelling way, highlight real stories from beneficiaries, and demonstrate impact in a way that words alone cannot. Whether it is a short testimonial from someone whose life has been changed or a behind-the-scenes look at volunteers making a difference, video creates trust and authenticity that other formats struggle to achieve. The key is to be strategic. Every non-profit should ask itself: What story are we trying to tell, and what action do we want viewers to take? Whether the goal is fundraising, volunteer recruitment, or advocacy, video must be aligned with clear objectives to make a real impact. Investing in high-quality branded video content may seem daunting, but the return in engagement, donations, and awareness is well worth it. If your non-profit is not using video yet, now is the time to start. What challenges have you faced in creating video content for your organization? Read our blog for more insights: https://lnkd.in/eGrbgiYi #NonProfitMarketing #StorytellingForImpact #DigitalFundraising #BrandedContent #VideoStrategy

?? Exciting Year Ahead for Branded Content! ?? If you're ready to amplify your brand's reach in 2025, we've got tailored packages designed to help you soar. Let's transform your vision into reality and make this year your best one yet! ???? ?? Reach Out to: [email protected] #BrandedContent #Marketing2025 #GrowWithUs