Pure Branding

Congratulations to our friends at Biocidin Botanicals on their acquisition by Kainos Capital and their joining with CellCore Biosciences under the Kainos umbrella! We’re thrilled to have played a role in this journey through our 2022 rebrand — and couldn’t be more excited for this incredible team. Cheers to a bright future!

Join Pure Branding CEO, Yadim Medore, at the Council for Responsible Nutrition Conference in Salt Lake City tomorrow, where he'll be speaking on "Your Brand and the Post-Pandemic Supplement Consumer."

It's been exciting to watch digitally-native brands successfully cross over into conventional brick-and-mortar. Our 2024 PureSegmentation research revealed about half of supplement users now purchase at least some of their supplements from large mass retailers - up from 38% pre-pandemic. Our VP of Growth Marketing, Samantha Brewster, was featured in New Hope Network's two part series on this emerging trend and how DTC brands can win on-shelf. To read part one of this series: https://bit.ly/3N7E18j

We are no longer in a world where the patient walks into their practitioner’s office, receives a diagnosis and a supplement recommendation, is guided to a dispensary, and continues to reorder from their practitioner. This linear path is now the outlier instead of the norm. So what does this mean for supplement brands in the direct-to-practitioner channel? Yadim Medore shares an updated perspective on how brands should think about their practitioner strategy.

This spring, we brought together over a hundred supplement industry executives to?share insights from our latest consumer research. We asked these industry leaders to identify their largest knowledge gap when it comes to understanding their consumer. Over two-thirds of you told us the customer journey was your biggest blind spot. We weren’t surprised to hear this input from the industry. We know most brands are eager to put media in the market to drive growth. They know they need to be on Meta and Google, but they often feel unmoored without a clear channel strategy rooted in a larger marketing mission and customer intelligence. So many brands in our space are focused on the “health enthusiast” who has disposable income to spend on their wellness routine, but that generic persona doesn’t reflect how their prospective customers learn, research, shop, buy and fall in love with brands. As a resource for supplement brand marketers, our VP of Growth Marketing, Samantha Brewster, has pulled total sample insights from our latest census-balanced?PureSegmentation? research. Ultimately, each brand must define their unique customer journey to successfully activate in-market. We'd love to hear from you: does your brand have a defined customer journey map? What are your biggest challenges for gathering these insights?

Pure Branding CEO Yadim Medore was just interviewed by Danielle Masterson on the latest Nutracast podcast about the critical importance of segmentation in understanding dietary supplement consumers. A must-listen!

It seems hard to imagine a world in which transparency is not a significant consideration for supplement brands. However, the supplement industry’s first traceability program was only introduced 14 years ago, with the launch of Gaia Herbs Meet Your Herbs. When we launched this alongside Gaia's leadership team, the industry quickly took note. Fourteen years later, traceability and transparency in the supplement world has evolved. We know that the power of a well-thought-out and executed traceability program pays off. Our team has prepared new guidelines for building an effective traceability program for your brand. Click to download our whitepaper: https://lnkd.in/eCgMBEtQ In this roadmap, we'll look at how transparent brands like Ritual, XYMOGEN, Garden of Life, Nutrilite and Nordic Naturals are prioritizing traceability.

We’re thrilled to celebrate the launch of the new Biocidin brand – the first rebrand in the company’s 30+ year history! This project was a collaboration with our creative partners at Tether and a labor of love from the entire Biocidin Botanicals marketing and executive team. Come take a look under-the-hood at their brand transformation. https://lnkd.in/e8B295Nw #MicrobesMatterMost

Calling all early-stage supplement brands! Pure Branding is offering an exclusive cohort for emerging brand founders on July 17. Register now — early bird discount ends next week!

Not too early to plan for the Nutrition Capital Network Fall Investor Meeting in San Francisco!