PulsePoint

Say hello to the newest member of the PulsePoint Trader Hall of Fame, Ava Travella! Ava is a senior programmatic strategist at Good Apple and a long-time PulsePoint client. More than just a savvy marketer, Ava is committed to making an impact on patients’ lives. “What’s special is knowing that our efforts can contribute to improving patient outcomes,” she said. “It makes the work all the more rewarding.” ?? Read more about Ava and her drive to excel in programmatic healthcare marketing: https://lnkd.in/eUYyB4Md #PulsePointHallOfFame #ProgrammaticAdvertising #HealthcareMarketing

PulsePoint is heading to MM+M Transform 2025! Molly Corson, Dylan Eisen, and Eric Juran are gearing up to join thought leaders for a deep dive into the future of pharma marketing. This event is all about tackling the gaps and challenges that have emerged in the past few years. Make sure to catch Eric’s panel, “Reimagining Pharma Ads: Streaming TV and the Future of Risk Communication,” discussing how the landscape is shifting and what marketers need to do to keep up. ???April 3 ??New York, NY We’re excited to connect and continue these conversations—reach out to us at [email protected] to schedule a meeting! #PharmaMarketing #HealthcareMarketing #MMMTransform

Tomorrow, PulsePoint will be participating in the solli Roundtable taking place in New York City — a gathering where innovation takes center stage in the pharma media industry. With the future of pharma marketing rapidly evolving, this exclusive event provides a unique opportunity to dive into the technologies and trends that will define 2025 and beyond. Our own Malcolm Halle, VP of Strategic Accounts at PulsePoint, will be joining Glenniss Richards, MBA, Senior Director of Digital Media Activation at Bayer, for discussions around the challenges and opportunities that lie ahead. Stay tuned for key takeaways! #PharmaMarketing #HealthcareMarketing #SolliRoundtable

On this Monday, we want to extend a warm welcome to the talented individuals who have become part of our organization this year. ?? Please join us in welcoming: 1. Mimi Liu – Product Marketing Manager 2. Marco Spinelli – Supply Business Analyst 3. Sydney Jones – Talent Acquisition Coordinator 4. Ari Malek – Sales Intern 5. Sachin Jagtap – Sr. Data Scientist 6. Ilya Feoktistov – Sr. Site Reliability Engineer 7. Purvesh Sevak – QA Engineer, Data Products Each of you has already made a great fit, and we’re excited to see the continued impact you’ll have. We look forward to even more success and collaboration in the months ahead! #LifeatPulsePoint #WTOT #HealthcareMarketing

Celebrating International Women’s Day and Women’s History Month, we’re proud to present "The Pulse of Progress", a powerful new interview series showcasing eight exceptional women who are a part of reshaping the future. Conducted on IWD, these exclusive interviews showcase the powerful stories of some of the women behind PulsePoint, as well as their reflections on the significance of this month and their advice for the next generation of women entering the field. Thank you to Leah Drotch (Growth Marketing Manager), Divya Suri (Sr. Product Manager), Sooji K. (Sr. Manager, Platform Solutions), Latidra Washington (Sr. Client Strategist, Programmatic), Yulhee Kim (UX/UI Designer), Sanwari Gupta (Sr. Manager, Corporate Marketing), Jessica Wang (Sr. Product Manager), and Taylor Palmer (Manager, Campaign Management) for taking the time to help put this series together. Swipe through to discover their journeys, challenges, and invaluable insights. Their leadership isn’t just about breaking barriers—it’s about fostering a culture of innovation, empowerment, and lasting change. ?? Explore the full series here: https://lnkd.in/dVkBY8MQ #WomensHistoryMonth #InternationalWomensDay #WomenInTech #Leadership #LifeatPulsePoint #ThePulseofProgress

PulsePoint is currently at the POC NOW Summit! Keith Matt (PulsePoint's VP of Sales) was on stage today, sharing insights on the growing role of Point of Care in omnichannel healthcare campaigns. As he puts it, “Programmatic is giving visibility into the full picture of POC marketing.” A big thank you to the Point of Care Marketing Association for putting on the event and to our amazing team Dylan Eisen, Sanwari Gupta, Sheryl Rose, and Keith Matt for taking part in NYC. #HealthcareMarketing #POCNOW2025 #POCMarketing #ProgrammaticAdvertising

Join a team that’s transforming healthcare marketing. At PulsePoint, we’re using advanced technology and data-driven insights to reshape the healthcare marketing landscape. We’re looking for talented professionals who are ready to tackle complex challenges and make a real impact. Some key roles to look out for: ? Account Manager, Life: https://lnkd.in/eayCTdbj ? Account Manager, Signal: https://lnkd.in/eC2Y8cWr ? Associate Account Manager, Life: https://lnkd.in/euFp8Xtc ? Senior Data Engineer: https://lnkd.in/e4JD_tvg ? Senior Data Analyst, Tableau: https://lnkd.in/ecFtefr9 ?? Don't see a good fit? Explore all open roles here: https://lnkd.in/ddg9Q7cy If you’re looking to grow in a collaborative environment and contribute to meaningful change, we’d love to hear from you. #LifeAtPulsePoint #HealthcareMarketing #TechCareers #NowHiring #JoinOurTeam

PulsePoint is excited to attend the POC NOW Summit next week in NYC! This event brings together healthcare marketers, pharmaceutical leaders, and POC experts to explore how Point of Care continues to grow and lead in today's healthcare environment. Meet Dylan Eisen (Sales Director), Sanwari Gupta (Senior Manager of Corporate Marketing), Sheryl Rose (Senior Sales Director), and Keith Matt (VP of Sales) at the summit. Also, don’t miss Keith’s panel, “The Patient & HCP Journey: Leveraging POC to Drive Omnichannel Impact,” where they'll discuss how POC is becoming an essential channel for delivering omnichannel healthcare campaigns. ??? March 18th ?? New York City Want to connect? Email us at [email protected] - we’d love to meet! #HealthcareMarketing #POCNOW2025 #POCMarketing

A refreshing break and great conversations at the Peachy Keen Afternoon Break, sponsored by PulsePoint. With peach-inspired treats and plenty of networking, attendees had the chance to recharge and connect in a relaxed setting. ?? A big thank you to PulsePoint for making it happen! What’s been your favorite networking moment so far? Let us know in the comments. #DigiPharmaConnect #Networking #PharmaMarketing #PulsePoint

To stay ahead, optimizing targeting solutions that reach consumers with the greatest relevance and likelihood of converting is crucial, especially as customer acquisition costs continue to rise. That’s where Lookalike Audiences come in. PulsePoint leverages machine learning to analyze a brand’s first-party data and find new consumers who closely resemble your best customers. This approach enhances targeting precision, boosts conversion rates, and expands your reach, without wasting resources. ?? Read the full blog to learn more: https://lnkd.in/e8YAHpfm #HealthcareMarketing #ProgrammaticAdvertising #PharmaMarketing #LookalikeAudiences