PubWise.io

PubWise continues to grow our SPOT suite of patents! https://lnkd.in/eVibi7tX

Navigating Cookie Deprecation: How PubWise has adapted and continues to innovate.

Time is valuable and we don't waste time here ⏰ Discover how we're supporting PubWise.io's platform. Check out their story in words and in video 🤯 https://eqix.it/3HIg6JW #Customer #Solutions #BareMetal

𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗛𝗼𝘄 𝗣𝘂𝗯𝘄𝗶𝘀𝗲'𝘀 𝗣𝗿𝗲𝗯𝗶𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 𝘁𝗼 𝗮 𝗚𝗿𝗲𝗲𝗻𝗲𝗿 𝗙𝘂𝘁𝘂𝗿𝗲 In an era where digital innovation intersects with environmental consciousness, we at Pubwise are proud to pioneer a path that marries efficiency with sustainability. Our latest breakthrough in optimizing prebid ad calls marks not just a leap in ad tech efficiency but also a significant stride towards a greener digital landscape. 𝗪𝗵𝘆 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 The digital advertising ecosystem, while thriving, is often energy-intensive. Each prebid ad call, seemingly minute, accumulates to a substantial energy footprint. Recognizing this, we asked ourselves: Can we make digital advertising more energy-efficient? 𝗧𝗵𝗲 𝗣𝘂𝗯𝘄𝗶𝘀𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Our answer lies in our state-of-the-art prebid optimization technology. By refining the ad bidding process, we reduce unnecessary server calls. This seemingly simple tweak has profound implications: -- Reduced Energy Consumption: Fewer server calls mean less energy usage, directly contributing to lower carbon emissions. -- Enhanced User Experience: Faster loading times and more relevant ads not only boost user engagement but also reduce the digital carbon footprint. -- Cost Efficiency for Publishers: Streamlining ad operations translates to lower operational costs, fostering a more sustainable business model. 𝗧𝗵𝗲 𝗚𝗿𝗲𝗲𝗻 𝗜𝗺𝗽𝗮𝗰𝘁 At Pubwise, we understand that every byte saved is a step towards a more sustainable planet. Our approach is more than just a technological innovation; it’s a commitment to a greener future. By optimizing prebid ad calls, we're reducing the carbon footprint of digital advertising—one ad at a time. 𝗝𝗼𝗶𝗻 𝗨𝘀 𝗼𝗻 𝗧𝗵𝗶𝘀 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 We invite advertisers, publishers, and technology enthusiasts to join us in this transformative journey. Together, let's redefine the digital ad space not just for better performance but for a healthier planet. Let me know what you are doing to help save energy in AdTech. This is a journey we all need #DigitalAdvertising #Sustainability #Innovation #GreenTech #AdTech #PrebidOptimization #Pubwise