PubMatic

We're thrilled to partner with Xumo, a joint venture between Comcast and Charter! This collaboration makes Xumo’s premium CTV inventory programmatically available via PubMatic, enhancing reach and targeting for advertisers. Learn more: https://lnkd.in/ecRDhDP9

Excited to share our 2024 Diversity & Inclusion Report. From surpassing 1,000 employees globally to fostering a culture of innovation and belonging, we're committed to leading with integrity, transparency and excellence. Discover how our diverse teams drive creativity, customer insights and employee satisfaction. Read more about our initiatives, achievements, and future goals in the full report on our Careers website:

Our Susan Wu discusses findings from the new State of the Industry Report with Digiday, sharing how marketers are redefining their performance marketing strategies: https://lnkd.in/ezMFjCmK

PubMatic is proud to be featured in?Forbes' annual list of America's Most Successful Small-Cap Companies! This recognition places us among some of the most exciting public companies, showcasing our strong earnings and sales growth, return on equity, and overall stock performance. You can see the full list here:

It was a pleasure to host our workshop "SPO: Taking the Programmatic Supply Chain to the Next Level" featuring Amélie Grenier-Bolay and Andrea Di Fonzo during IAB Italia Intersections in Milan. We discussed the latest innovations in programmatic trading, highlighted the significance of supply path optimization, and explored ways media buyers and tech companies can collaborate more effectively. Watch the recording here: https://lnkd.in/e2TaS5MV

Last week at the #gstar event, the PubMatic team operated the 'PubMatic Cafe.' The cafe was bustling from morning until evening with dozens of fruitful meetings with customers and partners. It was a great opportunity to discuss mobile monetization with Korean publishers. Thank you all for visiting our cafe!

Our Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q3 2024’s advertising spend data: https://lnkd.in/e4GyWNbj

Our Emma Newman joined Helen Keelan of LG Ad Solutions,?Lindsey Clay of Thinkbox and David Evans of NBCUniversal at VideoWeek Roadmap to explore "Is CTV Living Up to TV's Rich Heritage?" expertly moderated by Dan Meier. ?? Success lies in 'bothism': integrating CTV and linear strategies rather than choosing between them. ?? CTV democratizes TV advertising, opening doors for smaller brands while protecting viewer experience. ?? While AI drives creative innovation, maintaining TV's premium heritage and quality remains crucial. The verdict? CTV isn't replacing TV - it's complimenting and extending its legacy while unlocking new opportunities for advertisers. #VideoWeek #CTV #DigitalAdvertising

Big thanks to the fabulous line up of guests and speakers who joined us for our first AU Retail Media Offsite in the beautiful Barossa Valley last week: Leah Jackson, Jonas Jaanimagi, Nick Smithwick, Adam Coulter, Kiera Wells, Alex MacDonald, Catherine Coleman, Liam Cooney, Ben Campbell, Lachlan Brahe, Laura Prieto, Dave DeRobbio, Peter Barry, James Young, Laura Greally, Emily Yri. It was a great few days discussing the challenges and opportunities facing retail media today, hearing from diverse organisations across the industry - GroupM, IAB Australia, David Jones, Omnicom Media Group, Retail MediaWorks, Cartology - Part of the Woolworths Group, WooliesX, DoorDash, oOh!, Cashrewards, IPG Mediabrands, Instacart - sharing best practice, and drinking plenty of wine!

PubMatic is proud to sponsor Adwanted UK's The Future of TV Advertising Global in December! Join our Emma Newman as she discusses TV's digital transformation alongside Jodi O'Donnell of TVNZ, Fabrice MOLLIER of CANAL+ BRAND SOLUTIONS, and Kelly Williams of ITV, moderated by Justin Lebbon of Adwanted Events. The panel will explore critical industry challenges, streaming partnerships, and revenue opportunities shaping broadcasting's future. Learn more: https://lnkd.in/egeepNjg #FTVAGlobal #FutureofTVAdvertising #CTV