PubMatic’s Easter Auction Package can help you reach shoppers as they search for holiday gifting, travel and dining. Learn how: https://lnkd.in/ez6-8apw #Advertising #AdTech #Programmatic
PubMatic
科技、信息和网络
Redwood City，CA 345,567 位关注者
PubMatic (Nasdaq: PUBM) is an independent technology company delivering digital advertising’s supply chain of the future
关于我们
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
- 网站
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https://pubmatic.com/?utm_source=LinkedIn
PubMatic的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 501-1,000 人
- 总部
- Redwood City，CA
- 类型
- 上市公司
- 创立
- 2006
- 领域
- Real-Time Bidding、online advertising、Yield Optimization、Ad Revenue、Sell Side Platform、marketing automation software、mobile advertising、video advertising、in-app advertising和inventory quality
地点
PubMatic员工
动态
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Our Co-Founder and CEO, Rajeev Goel, talks curation with AdExchanger, sharing what is driving adoption and how PubMatic is a leader in curation: https://lnkd.in/eCB_Psjb #Curation #Advertising #AdTech
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At PubMatic, we take a unique approach to curation that goes beyond simple packaging of data and inventory. Our VP of Product Management, Mike Chowla, shares the power of optimization in curation.?https://lnkd.in/eZJapd65 #Advertising #AdTech #Curation?
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The biggest opportunity for publishers in 2025? Curation. PubMatic's Howard Luks, Kyle Dozeman, and Kofi Amoako share the benefits of curation and power of our Connect platform: https://lnkd.in/e3T_qcqA #Curation #Advertising #AdTech
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PubMatic's Connect platform is showcasing the power of curation across the supply chain: Driving 25%+ higher eCPMs, incremental revenue, and diverse demand for publishers while increasing performance for advertisers. We're excited to announce the growth and success of the Connect platform five years since its debut. Learn more: https://lnkd.in/e3T_qcqA #Curation #Advertising #AdTech
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A leading casual dining brand activated Instacart audiences through PubMatic Connect. Learn how the campaign improved audience match rates and drove performance: https://lnkd.in/dF6Eykf8 #Advertising #AdTech
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Heading to #POSSIBLE2025 next month? Meet our team there to discuss the latest adtech trends and how PubMatic can help you maximize growth: https://lnkd.in/ehbzMcPN
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Why has curation exploded in programmatic advertising over the past year? In our latest Executive Dialogue, Jean Fitzpatrick, EVP of Commercial Strategy at IPG Mediabrands and Rajeev Goel, CEO of PubMatic, break down what’s driving this trend and why it’s delivering better outcomes for buyers. https://lnkd.in/efUmaeVK #Programmatic #Curation #Advertising #AdTech
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Last week, PubMatic was proud to sponsor Future Media Forum Australia and host an exclusive roundtable, bringing together senior leaders from Zenith, Nunn Media, GroupM, Havas Media Network Australia, PHD, PepsiCo, Hatched, Bench Media, One Media Co, OMD and Pearman Media. The discussion covered what’s next for programmatic, premium inventory, SPO, CTV, and retail media. It was great to hear directly from industry leaders on the challenges and opportunities ahead. Thanks to our partners for joining and to PubMatic's Ricky Chanana, James Young, Luke Smith, and Manuela L. for leading the conversation. #Programmatic #Advertising #CTV #RetailMedia #AdTech #FutureMediaForum
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