PubMatic

Our own Hashim Mian sat down with Instacart’s Dave DeRobbio at IAB #ConnectedCommerceSummit to discuss the next wave of #retailmedia and how brands of all sizes can leverage emerging opportunities while applying performance metrics and measurement to better achieve business objectives.

We’re ready to engage in impactful discussions about the future of #digitaladvertising at #DMEXCO2024 tomorrow! Don’t forget to schedule a meeting with our team. https://lnkd.in/eF3zw-j6?

Join us tomorrow at the IAB Connected Commerce Summit! Our Hashim Mian and Instacart's Dave DeRobbio will be discussing the next wave of retail media. Learn more: #IABConnectedCommerce https://lnkd.in/eWswc9WZ

Contextual targeting isn't new but its applications for publishers looking to increase revenue are broader and more powerful than ever. Our Punit Shah shares three areas where publishers should be altering their playbooks to make the most of contextual opportunities -- via Association of National Advertisers: https://lnkd.in/ejTXdDrT

PubMatic?today announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon. We have been selected by Haleon as a preferred supply partner to increase efficiency and streamline access to video, display, and connected TV (CTV) inventory globally, while also making media investments more sustainable. https://lnkd.in/enUPgNcz

Our very own Mohsin P. will be speaking at Opti Digital's "Trends in AdTech 2025" webinar. He’ll join a panel of industry experts to explore the key trends and innovations shaping the future of digital advertising. Stay ahead of the curve and gain insights into the developments that will drive the adtech landscape in the coming years: https://lnkd.in/e6Cp_KgE

Join us next week at the IAB Connected Commerce Summit! Our Hashim Mian and Instacart's Dave DeRobbio will be discussing the next wave of retail media. Learn more: #IABConnectedCommerce https://lnkd.in/eWswc9WZ

Last week, we had the pleasure of hosting our APAC CTV & OTT partners in Bali, Indonesia. The event was packed with learnings and insights about the evolving landscape of CTV & OTT in different markets across APAC. We discussed how to leverage programmatic to tackle the emerging challenges of live sports streaming, how to seize the huge opportunity commerce media represents, as well as how ad tech innovation and help publishers and broadcasters future proof their revenue streams. It wasn’t all business... we found some time to network, cook Balinese food, see a temple (and monkeys!) and have a couple of sundowners! A big thank you to all our wonderful attendees who made this event a success: Andrew Favis, Chris Mottershead, Christine Lau, Daniella Kenney, Darren Sherriff, David Sky, Dhruv Dhawan, Eka Sugiarto, Jahn Erdogan, Jordan King, Gaurav Kanwal, Gulshan Verma, Mai Thanh Thuh, Nam Bui Huy, Phillip Hammond, Raj Parekh, Rebecca Wan, and the PubMatic crew Luke Smith, Jason Barnes, Nicole Scaglione, James Young, Genelle Hung, Amit Kumar Yadav, Sudipto Das, Craig Berlingo, Naresh Ilangovan, Emily Yri and Ning (Alice) Ren. ? We really appreciate your thought-provoking contributions and willingness to share best practice with your team and your peers, and we are very much looking forward to seeing you again at the next one!

The new Expert Series with EGTA (the international trade body of multiplatform TV and audio businesses, representing more than 180 members in over 40 markets) is here! In the latest episode, the egta team spoke to our Hitesh Bhatt to dive deep into CTV, ad buying and programmatic trading. From debunking misconceptions about programmatic to exploring buying trends in Europe and the U.S., they discuss: - How programmatic is unlocking new opportunities for broadcasters - The role of programmatic trading and benefits for buyers and sellers - The impact of global streamers and their programmatic strategies Tune in to hear all about the programmatic trends here: https://lnkd.in/ecKQ5X_M

#PubAcademy is heading North!? ? This October, we are excited to premier our thought-leadership event in Manchester.? ? Gain insights from key stakeholders on the evolving roles of media like Commerce and #CTV. Learn how streamlining supply paths can help buyers optimize performance, improve inventory quality, boost efficiency, and ensure transparency – all while maintaining a responsible supply chain for the future.? ? Join us to network with industry leaders and gain invaluable knowledge on navigating the complexities of digital inventory, improving media buying decisions, and leveraging emerging channels.? ? Register for your space now: https://lnkd.in/e7NDePsy ?#CommerceMedia??