We had an incredible discussion about harnessing the power of #CTV & #commercemedia advertising today at Advertising Week New York! Huge thank you to our amazing panelists for sharing your insights and expertise. Megan Pagliuca Omnicom Media Group, Mike Petrella United Airlines, Miles Fisher Roku, Nicole Scaglione PubMatic #AWNewYork24
PubMatic
科技、信息和网络
Redwood City，CA 328,915 位关注者
PubMatic (Nasdaq: PUBM) is an independent technology company delivering digital advertising’s supply chain of the future
关于我们
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
- 网站
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https://pubmatic.com/?utm_source=LinkedIn
PubMatic的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 501-1,000 人
- 总部
- Redwood City，CA
- 类型
- 上市公司
- 创立
- 2006
- 领域
- Real-Time Bidding、online advertising、Yield Optimization、Ad Revenue、Sell Side Platform、marketing automation software、mobile advertising、video advertising、in-app advertising和inventory quality
地点
PubMatic员工
动态
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Join us at our next #PubAcademy in NYC on October 23 to learn how industry leaders are staying ahead of the programmatic #digitaladvertising curve. Register here: https://lnkd.in/dVBTK-KA
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How brands approach digital media strategy is not simply a case of increasing budgets year-on-year; strategic shifts are happening in audience planning, activation, measurement, and creativity. Many of these changes are driven by the increasing value technology partners provide as consumers’ digital media consumption fragments. Our Niels Stam shares his insights on the evolving advertising ecosystem -- via Emerce: https://lnkd.in/eTX9qNAs
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As CTV continues to grow globally and across the MENA region, Hitesh Bhatt shared his thoughts on prioritizing transparency and consent in CTV with IAB MENA. Watch the video here: https://lnkd.in/eVi8x-fD
"Stakeholders need to prioritise transparency and consent in CTV" says Hitesh Bhatt, Senior Director at PubMatic as part of our MENAVoices series on CTV in MENA. For more perspectives visit: https://lnkd.in/e2h2K4xJ
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Our Leonhard Sauer will be speaking at ADZINE - MARKETING. TECH. MEDIA. CONNECT Video Advertising 2024. This premier event, held in Hamburg, will explore the vast potential of video advertising within a fragmented ecosystem, featuring panels and insights from leading industry experts. Learn more: https://lnkd.in/e5T_Fgti
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We hosted our flagship thought leadership event #PubAcademy in Manchester for the first time.?Tim Willcox?served as our host, opening and closing the event, while?Priya Patel?provided an insightful overview of PubMatic. The event featured a fantastic lineup of industry pioneers who explored the key topics shaping the future of programmatic advertising. The event began with a fireside chat with?Benjamin Loofe?and?Chris Turner of?EssenceMediacom UK?sharing great insights on our partnership with GroupM and how streamlining supply paths can improve inventory quality, efficiency, and transparency. Next we delved into the realm of commerce media where?Babs Kehinde?moderated a panel with?Paul Smith of?SMG,?Claire Leon of?Acorn-i and?Stephen Edwards of?Tesco Media and Insight Platform. The discussion highlighted the importance of collaboration, and the emerging power of retail media to leverage technology and data, transforming the advertising ecosystem. The afternoon concluded with?Frankie Warne, who was joined by?Duane Thompson of?The Guardian,?Jacob Kiernan of?Havas Media Network?and?Simon Watson of?Republic of Media?to explore best practices for ensuring buyers maximise their investments across quality inventory while contributing towards a?responsible supply chain. It was an insightful afternoon packed with thought-provoking content from our audience, followed by a great networking session. Thank you to all our panelists for their invaluable contributions and to our guests for joining us!
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PubMatic is a proud sponsor of ad:tech tokyo - アドテック東京 2024 from October 17th to 18th. Come meet our Japan team at our booth and learn about the future of #digitaladvertising! Learn more: https://lnkd.in/dheJvMx
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See you there!
Heading to #AdvertisingWeekNY next week? On Tuesday, Roku's Miles Fisher joins experts from PubMatic, United Airlines, and Omnicom Media Group for a conversation on how the convergence of CTV and commerce media is revolutionizing advertising. https://lnkd.in/d-TFfTRK #Streaming #Advertising #AWNY #CTV Advertising Week
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We’re excited to announce that PubMatic, SeenThis, and GroupM France won the "Responsible Media Campaign" category at Les Cas d'OR du Digital in France! This recognition celebrates the success of our case study, "Minimizing 2.09 Tons of Carbon Emissions in Programmatic Video Campaigns", marking a major milestone for us. A huge thank you to our partners for their collaboration in making this achievement possible.
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