PubMatic

The biggest opportunity for publishers in 2025? Curation. PubMatic's Howard Luks, Kyle Dozeman, and Kofi Amoako share the benefits of curation and power of our Connect platform: https://lnkd.in/e3T_qcqA #Curation #Advertising #AdTech

PubMatic's Connect platform is showcasing the power of curation across the supply chain: Driving 25%+ higher eCPMs, incremental revenue, and diverse demand for publishers while increasing performance for advertisers. We're excited to announce the growth and success of the Connect platform five years since its debut. Learn more: https://lnkd.in/e3T_qcqA #Curation #Advertising #AdTech

A leading casual dining brand activated Instacart audiences through PubMatic Connect. Learn how the campaign improved audience match rates and drove performance: https://lnkd.in/dF6Eykf8 #Advertising #AdTech

Heading to #POSSIBLE2025 next month? Meet our team there to discuss the latest adtech trends and how PubMatic can help you maximize growth: https://lnkd.in/ehbzMcPN

Why has curation exploded in programmatic advertising over the past year? In our latest Executive Dialogue, Jean Fitzpatrick, EVP of Commercial Strategy at IPG Mediabrands and Rajeev Goel, CEO of PubMatic, break down what’s driving this trend and why it’s delivering better outcomes for buyers. https://lnkd.in/efUmaeVK #Programmatic #Curation #Advertising #AdTech

Last week, PubMatic was proud to sponsor Future Media Forum Australia and host an exclusive roundtable, bringing together senior leaders from Zenith, Nunn Media, GroupM, Havas Media Network Australia, PHD, PepsiCo, Hatched, Bench Media, One Media Co, OMD and Pearman Media. The discussion covered what’s next for programmatic, premium inventory, SPO, CTV, and retail media. It was great to hear directly from industry leaders on the challenges and opportunities ahead. Thanks to our partners for joining and to PubMatic's Ricky Chanana, James Young, Luke Smith, and Manuela L. for leading the conversation. #Programmatic #Advertising #CTV #RetailMedia #AdTech #FutureMediaForum

PubMatic's Franck Lewkowicz explains how Media Curation is transforming programmatic advertising. Curation allows for direct access to inventory, and with PubMatic’s MBC curation platform, buyers can take control like never before. https://lnkd.in/esrUbHj4 Curation ensures greater transparency, fewer intermediaries, and smarter spending. It also integrates brand safety tools, custom data segments, and alternative ID solutions, all directly within SSPs. That means more relevant placements, better value for publishers, and stronger performance for advertisers. Learn how to drive more efficiency an impact with curation. https://lnkd.in/esrUbHj4 #Advertising #Programmatic #Curation #AdTech

PubMatic’s Easter Auction Package can help you reach shoppers as they search for holiday gifting, travel and dining. Learn how: https://lnkd.in/ez6-8apw #Advertising #AdTech #Programmatic

Agencies are leaning into SSP partnerships for better efficiency, transparency, and performance. Ad Age highlights the innovations on the SSP side that are delivering to buyers. https://lnkd.in/eBsCeHd4 #AdTech #Programmatic #SSP #Advertising

Last week PubMatic was at ad:tech India New Delhi! From insightful discussions to meaningful connections, our team had a great time engaging with clients and industry peers. One of the key highlights was an engaging fireside chat with Sudipto Das, VP of Advertiser Solutions, APAC at PubMatic, and Karthik S., Head of Digital Investments at GroupM, discussing The Future of Programmatic: Leaner Supply Chains & Smarter Marketplaces. Thank you to everyone who joined us. We look forward to continuing the conversation and driving the future of digital advertising. #Advertising #Programmatic #DigitalAdvertising