PubMatic

Last week, our Lisa Kalyuzhny joined the panel?at Sphere's 'Connected Screens and Commerce: Retail Media & CTV into 2025’ event alongside experts: Jayesh Rajdev of ITV, Mark Taylor of Azerion UK, and Christopher Hogg of Lotame, moderated by Paul Gubbins of Tubi, to discuss this year’s most prominent trends in CTV and what lies ahead for 2025. ? This conversation highlighted the successes and challenges that have defined 2024 including service touch points, understanding measurement and contextual targeting. ? A big thank you to all the panelists,?Sphere Digital Recruitment Group and GingerMay for such an insightful discussion!

We're thrilled to announce our partnership with Intuit SMB MediaLabs! Together, we're advancing B2B advertising with cutting-edge, privacy-protective solutions. This collaboration enables publishers and advertisers to deliver highly accurate and efficient marketing campaigns to millions of America's small and medium businesses. https://lnkd.in/eXNUUUiN

PubMatic proudly participated in the launch of the ‘TB-Free Schools’ initiative in India, organized by The Johns Hopkins University in Pune on November 22nd. Rasayani Kamat highlighted our commitment in making a meaningful impact in the communities we operate in. She shared the impactful initiatives driven by our CSR arm, PubMatic Cares, which focuses on education, environmental sustainability, and fostering social well-being.?

Stay tuned as?Jason Barnes?shares valuable insights on navigating programmatic opportunities and the advertising potential of streaming at the upcoming Asia Video Industry Association OTT Summit on December 5th.

We're excited to announce our partnership with Foxcatcher. This collaboration makes Foxcatcher’s Worldview platform available to programmatic advertisers for the first time, via an integration with PubMatic’s Connect. Learn more: https://lnkd.in/eSYk5pUx

A sincere thank you to Daniela Robba, Pierluigi Cosco, and Valerio Carpani for their exceptional collaboration in organizing our Breakfast & Learn at Publicis Media in Milano. Throughout the morning, Amélie Grenier-Bolay, Michele Salani, and Francesco Mancuso delivered engaging sessions highlighting PubMatic's partnership with Publicis. They provided an in-depth look at SPO and Curation, two transformative strategies shaping the future of our industry. Thank you to all attendees - your participation was great, and we can’t wait to connect again soon!

At ADZINE - MARKETING. TECH. MEDIA. #ConnectVideo24 in Hamburg, our Leonhard Sauer participated in a panel discussion on "Video Buying: Efficient & Effective – IO or Programmatic." Moderated by Christian Griesbach, the panel also featured by Ricarda Jebsen of d-force, Michael M?ller of Visoon Video Impact GmbH & Co. KG and Nicolai Heiland of Omnicom Media Group. The experts explored the complexities of the advertising process, from planning to delivery, comparing the differences between IO and programmatic advertising, especially in the context of omnichannel campaigns.

A great interview with Chris Hammer by MediaPost. We are excited to be a part of this exciting next chapter for Western Union and enhance their new media network. Together, we’ll connect advertisers with diverse audiences across North America and Europe, leveraging insights from millions of transactions. Read more here:

Our Susan Wu discusses findings from the new State of the Industry Report with Digiday:

This week, our German office in Hamburg hosted its inaugural PubMatic Happy Hour in the new office space, and it was a fantastic event! The Central team welcomed over 80 clients and partners, creating an incredible atmosphere for networking, enjoying delicious food and drinks, and taking in a stunning 360° view of Hamburg. A big thank you to everyone who attended and made this event such a success! We look forward to meeting again in 2025!