How can #PredictiveAnalytics transform the way communicators plan and respond in today’s media landscape? From anticipating audience reactions to pinpointing high-impact opportunities, the potential for smarter, data-driven communications is game-changing. This video breaks down the essentials of why predictive insights are a must-have for navigating uncertainty and staying ahead of the curve. ?? Watch the full on-demand webinar on PRSA > https://lnkd.in/ebgF2zmp #CommunicationsStrategy #DataDrivenPR
PublicRelay
公共关系和沟通服务
Tysons，VA 4,668 位关注者
Elevate and expand the impact of communications with the power of data-driven strategy.
关于我们
PublicRelay is the most trusted media monitoring and analytics solution for communications and marketing professionals at the world’s most recognizable consumer and business brands, associations, universities and government agencies. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape and message pull through. Known for its innovation, superior data quality and actionable insights, PublicRelay helps communicators not only understand what they have done but what to do next.
- 网站
-
https://www.publicrelay.com
PublicRelay的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 51-200 人
- 总部
- Tysons，VA
- 类型
- 私人持股
- 创立
- 2008
- 领域
- PR、Communications、Media Intelligence、Media Analytics 、HR analytics、Business analytics、Marketing、Public Relations、Internal Communications、PR Measurement、Media Monitoring、Media Analysis和Communications Data
地点
PublicRelay员工
动态
-
How did one humanitarian organization turn earned media into measurable impact? From boosting blood donations to driving fiscal fundraising, this team used a data-backed PR attribution strategy to tie their efforts directly to business results—and the insights they uncovered could transform how you think about media strategy. Curious to see how they proved their value to the C-suite and uncovered surprising trends in local vs. national coverage? ?? Dive into the full case study to find out > https://lnkd.in/epjAbc_J #PRStrategy #MediaMeasurement #DataDrivenResults #EarnedMedia
-
-
Communicators, curious how #PredictiveAnalytics can help you stay ahead of potential risks and opportunities in 2025? See below for a breakdown from PublicRelay’s SVP of Insights and Analytics, Azhar Unwala ??
Yesterday, Kay O'Grady Kavanagh and I led an insightful webinar for Public Relations Society of America (PRSA) on #PredictiveAnalytics, focusing on political polarization and corporate reputation post-US presidential election. 3 key takeaways for communications leaders: ??. ???????????????????? + ?????????????????? = ???????????????????? ?????????????????? ?????????????? ???? In the AI era, winners will leverage expert judgment to validate data inputs and predictive signals. This is crucial when political polarization is at an all-time high. ?????? ??????????????: Augmenting expertise with technology captures speed and scale while ensuring curation and context. ??. ????????-???????? ???????? ???? ?????????????? ?? Political volatility may cause short-term reputation spikes, but PublicRelay research shows these crises tend to revert to the mean within a week. ?????? ????????????????: Is your reputation shored up ahead of those spikes? How quickly can your #communications efforts enable this reversion? ??. ?????????????? ?????? ???????????????????? ???????????????????????? ?????????? ?? The chart below shows varying sentiment towards major sectors post-2024 election: ? Finance, Energy, and Automotive have most to gain: They're positive among right-leaning audiences (especially Automotive, which includes Elon Musk's Tesla). The risk will be that deregulation, irresponsible governance, and insufficient climate action alienates already-skeptical left-leaning stakeholders. ? Big Tech faces a more balanced view. CEOs are open to the new administration. But antitrust, supply chain, and content moderation issues persist. ? Pharma and Food & Beverage are most at-risk. They'll likely face bipartisan criticism on issues like price hikes, vaccines, and food safety. To communicators navigating this complex landscape: How are you leveraging predictive analytics to stay ahead of potential risks and opportunities in 2025? #CorporateReputation #PoliticalPolarization #CommunicationsStrategy
-
-
Last night, we hosted a Jeffersonian Dinner for Communications executives in Los Angeles.? Moderated by PublicRelay's own Travis Day and Chris Hill, participants discussed the evolving role of communications, important metrics for measurement, and more. Thank you to each of the exceptional communicators who joined and contributed their expertise and perspectives - until next time! #DataDrivenCommunications #PRstrategy #PRmeasurement
-
-
Convincing executives to give interviews can feel like an uphill battle—especially when they’d rather stay behind the scenes. But what if you could prove the tangible benefits of stepping into the spotlight? ?? Scroll through below to see how we helped a national bank make a data-driven case for executive interviews. #CommunicationsStrategy #DataDrivenDecisions #MediaRelations
-
?? What does the data reveal about leaked internal communications? Our benchmark analysis uncovers an interesting trend: when internal messages about #strategy and #innovation reach the public, mentions are more often positive, and they tend to outpace negative mentions tied to workplace issues. ?? Companies embracing selective transparency are finding ways to align #external narratives with strategic priorities, using channels like memos and town halls to spotlight bold ideas and leadership. Uncover more insights with the full report > https://lnkd.in/edq8V4Ng #InternalComms #MediaAnalysis #CommunicationsStrategy #BrandReputation
-
Data has emerged as a powerful tool for crafting more strategic, targeted, and impactful messaging - something that's increasingly important in a quickly changing media landscape. But how can communications professionals ensure they are using the right data to guide their strategies and inform key decisions? December 11th, senior communicators are invited to join PublicRelay for a Jeffersonian-style roundtable dinner to explore this question and more. Learn more about the event and register your interest in participating here >https://lnkd.in/ehZ3nxnC #PRstrategy #CommunicationsData #MediaStrategy
-
-
Hitting your PR & communications goals is great, but without benchmarking your results, you might still be missing the mark. Benchmarking gives you the context and insights you need to: ? Prove your value to leadership ? Adjust your strategy in real-time ? Stay ahead of the competition Swipe for more ?? and check out the #PublicRelay Benchmark here > https://lnkd.in/exV9YREK #PRMetrics #MediaAnalysis #Benchmark #DataDrivenPR #CommunicationsStrategy
-
When a leading animal healthcare company underwent an IPO, their communications team turned to PublicRelay for support. From nuanced #analysis to seamless #reporting, PublicRelay brought the precision needed to navigate this pivotal moment, delivering: ? 24/7 Review: Evening and weekend resources ensured no coverage was missed. ? Actionable Insights: Analysts flagged critical articles in real-time. ? CEO Confidence: Accurate updates kept leadership informed, prepared, and calm. Read more below ??
-
Join Public Relations Society of America (PRSA) and PublicRelay's upcoming webinar, "Predictive Analytics in a Polarized World," to learn how communicators can leverage predictive tech and human expertise to: ?? Pinpoint articles that could spark viral discussions ?? Track rising brand mentions ? Uncover potential political risks for your industry Featuring insights from PublicRelay’s SVP of Insights & Analytics, Azhar Unwala, and Director of Research, Kay O'Grady Kavanagh. ?? November 21st, 2024 ?? 3:00 – 4:00 pm EST Secure your spot through PRSA > https://lnkd.in/em33NGaT #PRSAWebinar #PredictiveAnalytics #CommsData #2024Election