Publicis Commerce

The convergence of the digital and physical retail environments has been a major theme at Shoptalk Spring as brands and retailers seek to create the content and “experiences” that will truly impact shopper behavior. The concept has been most notable in conversations around the extension of retail media into the store, but the need to improve the overall brick-and-mortar experience to drive shopper loyalty has been championed by executives from such diverse retailers as Sam’s Club and Gap, Inc. Casey Lissau, Executive Creative Director at Saatchi & Saatchi X, offers his perspective on key takeaways from the event so far in our latest “Almost Live from Shoptalk” interview. #shoptalk #shoptalkspring

Shoptalk Spring is just getting started, but so far retail media is still the hottest topic in commerce marketing. And the need to create physical and digital experiences that drive brand performance by first resonating with shoppers was the dominant talk track on the event’s New Marketplace stage this morning. In a panel discussion led by Mars United president Amy Andrews, Sam’s Club’s Harvey Ma, Nordstrom’s Aaron Dunford, and Paypal’s Jenna Griffith suggested that consumer sentiment might be just as important a metric for effective retail media as ROAS. Stay tuned for more daily updates from Shoptalk Spring! #shoptalk #retailmedia

Greetings from ShopTalk! Our team is on the ground and ready for an amazing event! If you’re here, come say hi—we’d love to connect! Plus, stay tuned for our Shoptalk Briefing Webinar and report: https://lnkd.in/gebUUhsB #shoptalk

??Nearly 48% of Americans are considering 'Buy Now, Pay Later' for purchases over $200, according to Numerator. _ #PublicisCommerce?#BuyNowPayLater?#ConsumerTrends

Missed?Mars United Commerce's recent webinar on trends shaping the U.S. retail media landscape? Check out the full recording here:?https://lnkd.in/eKP6WYX5 Plus, download your copy of the Report Card here:?https://lnkd.in/eTTajnht

According to EMARKETER,?retail media display ad spending will approach $23 Billion in 2025. _ #PublicisCommerce #RetailMedia #advertising

Calling all brands & retailers heading to Shoptalk! Join us on March 25 for an exclusive event where you can: ???Indulge in premium sushi ???Taste an incredible selection of sakes ???Connect with top commerce marketing experts Spots are limited—RSVP now to secure your place: https://lnkd.in/gVKFXjvY _ #PublicisCommerce

Epsilon’s research on generational habits and preferences reveals how to adapt your marketing for #GenZ, #Boomers, and everyone in between. This report highlights Epsilon's top data and explores generational similarities and differences. ? Get the report here:?https://lnkd.in/eRJasBEj _ #Marketing #ConsumerPreferences #PublicisCommerce

EMARKETER projects digital gamers will spend an average of 1 hour and 48 minutes daily playing games this year. _ #PublicisComemrce?#GamingTrends?#DigitalEntertainment

David MacDonald of Razorfish shares how retail media networks are aware of their potential and are folding influencer marketing into the media mix, via Digiday. ? Learn more:?https://lnkd.in/dk-qwV-x _ #PublicisCommerce #RetailMedia #Marketing