Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout. Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.
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PHM’s Jan Weinstein, EVP, Media joined MediaPost at their recent Brand Insider Summit: Pharma & Health to discuss “Taking Women’s Healthcare from Taboo to Top of Mind,” a conversation on how health marketers can shift mainstream perceptions on women’s health. Brava, Jan!
Jan Weinstein, EVP Media at Publicis Health Media takes the stage to talk about Taking Women’s Healthcare from Taboo to Top of Mind at MediaPost’s Brand Insider Summit: Pharma & Health. #MediaPostInsiderSummits #pharmamarketing
“On the Client Operations team, we view PHM like a cell. We often describe our team as the nucleus of that cell, working hard to ensure the various cross-functional teams at PHM have structure in place to work efficiently.” Katie Waylett and Debbi S., Directors, Client Operations help keep the gears turning for our client teams. No day is ever the same at PHM, requiring this dynamic team to consistently innovate and create new processes and solutions. Learn more about the Client Operations team and the pivotal role they play:
HPV F’s Everybody, the powerful HPV prevention campaign created by Publicis Health Media and Digitas Health in collaboration with F Cancer, won Gold in the Public Awareness category at the PM360 Magazine PharmaChoice awards! Congratulations to all of the teams that collaborated on this work, and thank you for your commitment to shedding a light on this important topic in a bold new way. More on this campaign here: https://lnkd.in/eEVbMgVn
We would #PHMLove to have you as part of our team ?? This Valentine’s Day, take the leap into a career with an organization dedicated to your professional growth and success. Explore opportunities with us and discover a place where commitment and innovation go hand in hand. Check out our open job postings:?https://bit.ly/3DmoW16
PHM is proud to join Working with Cancer Initiative and support Screening Time Off, a program designed to encourage all employees to take time to get their necessary cancer screenings. Learn more about the Screening Time off program:
“If I’d waited a few months longer, things could’ve been way worse.” — Jenna Fischer, Stage 1 Breast Cancer Survivor ? Did you know that seeing a timely post is what prompted Jenna to get her own life-saving cancer screening? Now cancer-free, Jenna is helping us launch Screening Time Off—a program designed to encourage all employees to take time to get their necessary cancer screenings. ?? By joining Screening Time Off, managers/employers are not only prioritizing health but actively participating in a global movement poised to save lives. ? Please share this video—and make your own screening appointment—because taking action has the power to save lives, including your own.
“Through my work at PHM, I feel part of someone’s care and treatment journey, connecting them with impactful solutions that could potentially change their lives.” For Julia Walsh, Supervisor, Partner Direct, choosing health is a priority in both her professional and personal life. Whether that means getting outside for a quick walk, treating herself to a meal at her favorite restaurant or leaning into the community at our Philly office, health is always top of mind. Learn more about Julia in this edition of Why I Choose Health:
“We’ve seen the disruptions that shape our work emerge with greater speed and impact year over year – and 2025 will be no different. Driven by technological advancements, a new administration and shifting consumer expectations, marketers in the healthcare sector will tread new territories – and forge new paths towards innovation – in the year ahead." In her annual trends piece, PHM CEO Andrea Palmer has identified the market shifts set to challenge health marketers in the year, and the opportunities that lay ahead. Read more on the 2025 Disruptors in Health Marketing in ADWEEK: https://lnkd.in/eyjAgaEc
PHM leveraged PulsePoint’s data solutions to drive increased reach among HCP audiences and spread awareness through an omnichannel approach. Check out the case study below:
Publicis Health Media (PHM) and PulsePoint partnered to demonstrate the power of hyper-targeted, omnichannel strategies in driving significant impact for a global pharmaceutical brand. With a focus on cancer treatment, the challenge was clear: how to engage healthcare professionals (HCPs) effectively and drive prescribing behavior. Together, we showcased the impact of leveraging real-time NPI-level insights and PulsePoint’s Life and HCP365 solutions to engage HCPs more effectively and increase prescribing behavior. Here's what we achieved: - 70% of target HCPs reached across three oncology brands - 36% increase in Rx among HCPs exposed to omnichannel media for new treatments The takeaway? When it comes to HCP engagement, precision, omnichannel integration, and actionable data make all the difference. ?? Discover the full case study here: https://lnkd.in/es6cC-25 #HealthcareMarketing #HealthTech #PharmaMarketing #OmnichannelEngagement #HCPMarketing #HealthInnovation
PHM was on-site at CES 2025, scouting the exhibition floors and digging into sessions for the latest trends in digital health and media. Agentic AI took center stage at this year’s showcase, with programming highlighting its transformative power across branded entertainment, content personalization, digital video and more. Read on for this year’s insights and trends report, and how these takeaways will impact healthcare in the years to come:
PHM’s Emily Honig, VP, PR & Marketing, has been named as one of the Top Women in Communications by Ragan Communications and PR Daily! Emily was honored in the “Leaders” category, highlighting communications professionals who inspire their teammates and lead with empathy. Congratulations Emily, and thank you for your dedication to elevating our people and innovations in the marketplace. https://lnkd.in/e_NGSmup