Publicis Health Media

This past Sunday, as part of #PHMLove, our community outreach arm, PHM joined Children's Hospital of Philadelphia for the annual Parkway Run and Walk benefiting the CHOP Cancer Center. Philly PHMers (and some of our Publicis Health friends!) showed up to raise funds for breakthrough research and support the amazing community of researchers, healthcare professionals and caregivers who drive change in pediatric cancer every day. Learn more about the event and our commitment to CHOP through the eyes of VP, PR and Marketing, Emily Honig ??

“I encourage every PHM employee to take advantage of the opportunity to Work Your World. Getting to experience a new reality and ‘way of being’ translated to me having a different perspective on life.” Earlier this year, Alejandra Lee, Paid Social Manager, worked abroad in Japan as part of Publicis Groupe’s Work Your World Program, immersing herself in Japanese culture while still collaborating with teammates back home. Alejandra’s time in Japan was marked with new perspectives, many adventures and a newfound love for soba noodles! Learn more on Alejandra’s experience working her world in Japan:

Personalization is key to connecting effectively with HCP audiences, allowing brands to provide relevant information in the moment vs. relying on past indicators to dictate messaging. PHM CEO Andrea Palmer sat down with PulsePoint's Andrew Stark and MM+M's Lecia Bushak to discuss how to personalize experiences for HCPs and influence outcomes in a compliant way.

The PHMMYs honor two PHMers each month, chosen by their peers for their dedication to our community. These PHM employees continually raise the bar, driving results for our clients and showing up for their teammates each day. Congratulations to our August and September winners, Molly Farrell, Tess Robinson, Julia Walsh and Gregory Leon for this recognition and embodying the ethos of #PHMLove!

PHM’s Social Checkup, our proprietary solution in partnership with Healio and Healthline Media, has been named as a finalist in this year’s MediaPost OMMA Awards! Nominated in the Pharma/Health/Wellness: Campaign category, this program elevates factually relevant medical information online, empowering doctors to guide patients in their search for accurate medical information. Congratulations to all of the teams who collaborated on this innovative solution!

“My mom runs her own health practice, so I grew up surrounded by healthcare. Working in health was not on my radar until I was introduced to the world of healthcare marketing, ironically enough, through my mom's office! Now that I am actively contributing in this space, I understand the satisfaction and sense of pride that my family members felt through this work by making a change.” For Grace Kavulich, Senior Associate, Paid Social, coming to PHM was a return back to her roots. Here, she found a supportive community of media experts, devoted to connecting audiences with health solutions each day. Learn more about Grace’s #WhyIChooseHealth story ??

HPV F’s Everybody, PHM’s campaign in collaboration with Digitas Health for F Cancer, has been named a finalist in this year’s The Drum Awards in the Social Purpose: Healthcare and Pharma category! This campaign spoke to Gen Z about HPV prevention in a bold way, encouraging vaccination as a tool for freedom. Congratulations to all of the teams involved! https://lnkd.in/eSzJmZfs

PHM Chief Analytics Officer Jason Patterson sat down with DeepIntent Chief Analytics Officer John Mangano to discuss the challenges and opportunities facing today’s health marketers. Their discussion touched on the importance of transparency among key stakeholders, the balance between media strategy and analytics and how to optimize data strategies to effectively reach patients. Listen here: https://lnkd.in/ewkzgbcx

PHM’s own Gregory Stull, SVP, Business Intelligence joined our partners at Meta for this year’s Meta Health Summit. Greg spoke on “Driving Innovation with Actionable Measurement,” providing key insights on how health marketers can tailor their measurement strategies and turn data into actionable insights.

PHM was on site for Day 2 and 3 of #DPEast, exploring strategies for audience engagement, breaking down silos in marketing strategies and defining new channels for outreach. Check out our takeaways from Digital Pharma East: Digital Pharma Series Fierce Life Sciences Events