A look into Publica
Publica is in such a unique spot right now in the AdTech space as one of the only independent technologies available to support a publishers' streaming strategy from stitching the ads in, to building the right ad break and maintaining being demand agnostic.
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From New York— to London and Paris to Sydney, teams at Publica build products and tools to serve many of the world’s biggest broadcasters, TV manufacturers, and streaming apps throughout Europe, APAC and around the world.
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"Joining the team at Publica allowed me to explore different facets of marketing like project management, social media, event planning, PR, comms and more. This ability to work cross-functionally with all departments is helping me fulfil my goals to develop new skillsets, strengthen my management skills and refine my storytelling. It’s also letting me step up and succeed, or fail, and this not only builds my resilience but gives me the energy to move forward." Fadwa - Marketing Manager
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What is CTV 'SPO'?
What is CTV 'SPO'?
作者: Paul Gubbins
Supply Path Optimisation or ‘SPO’ as it is more commonly referred to is a practice deep rooted in display programmatic buying, it became popular with…