Publica by IAS

Publica by IAS VP James Wilhite took centerstage at ATS Tokyo 2024 alongside Masatoshi Nagano (ExchangeWire), Mitchell Greenway (OpenX), and Shunsuke Honda (EssenceMediacom). Their session explored how to optimize CTV inventory, programmatic buying, and yield management in the Japanese market. They also discussed the complexities of performance tracking and standardization for CTV ads. Thank you to the ExchangeWire team for hosting our session. #CTV #Measurement #Programmatic #Advertising

Publica by IAS CRO Cameron Miille led an exciting fireside chat at Beet.TV’s Beet Retreat with Julian Zilberbrand (Ivey Milton Consultants), exploring critical opportunities for growth across programmatic advertising and challenges in an evolving CTV landscape. VP of Product James Wilhite also joined fellow CTV thought leaders Aulden Kaye Yi (Philo), Tony Marlow (LG Ad Solutions), and Kelly Metz (OMD USA) for a panel moderated by Julian on the transformative role of OEMs on the publisher experience. Thank you to everyone who joined our discussions. #CTV #Publisher #OEM #Advertising

Publica by IAS CRO Cameron Miille joined Beet.TV to explore critical developments across the CTV advertising landscape. Cam also addressed the need for greater transparency, programmatic growth, and the expansion of ad-supported live-streamed content. Click the link to hear more industry insights: https://lnkd.in/dyRx_pyd #CTV #Programmatic #BeetRetreatLA #Advertising

Publica by IAS had an impactful and inspiring time at VideoWeek’s TVRise in San Sebastián, Spain. Joined by more than 120 CTV trailblazers and thought leaders, they discussed the trends shaping the Connected TV landscape, and shared insight into Publica’s best-in-class ad-break solutions. #CTV #Video #Streaming #Advertising

Next month, make sure to join Publica by IAS CRO Cameron Miille for a keynote on programmatic growth in CTV and VP of Product James Wilhite for a session featuring fellow industry experts at Beet.TV’s Beet Retreat. Learn more here: https://lnkd.in/enYJtwfw #CTV #Video #Programmatic #Advertising

Join Publica by IAS Senior Account Executive [North Asia]?Madoka Hull ?and Nao Tsuchiya (Fuji Television Network, Inc.) at?Japan in View. Together, they'll explore new developments in the premium video advertising market and what's still in store for CTV advertisers and publishers in the region. Learn more: https://lnkd.in/gNDhHAdN

Publica by IAS CRO Cameron Miille led a fireside chat at #AWNewYork24 with Joe Melaragno (Samsung Ads) on the transformative role of programmatic technology in CTV advertising. They also shared insights into how programmatic advertising is contributing to a seamless streaming experience for CTV audiences, driving success for both advertisers and publishers. Learn more about our publisher solutions here:?https://lnkd.in/efcp-9q8 #AWNY #CTV #Publisher #Advertising

Next week, Publica by IAS and Integral Ad Science will be on the ground at #AWNY24 to host inspiring discussions on the biggest challenges and opportunities across the digital landscape. Join us to discover how we empower brands to safeguard and scale their investments in Connected TV, and more. Learn more about our session on programmatic CTV advertising featuring Publica by IAS CRO Cameron Miille here: https://lnkd.in/eP_vm9TC

Publica by IAS has been awarded Best CTV App Innovation in VideoWeek’s 2024 European Video Awards! Thank you to VideoWeek for recognizing our commitment to equipping our customers with innovative publishers solutions that help them drive superior results across the CTV landscape. Congratulations to our team and fellow award recipients. See the full list here: https://lnkd.in/eWpny7SB #EVA24 #VideoWeek #CTV #Advertising

Publica by IAS joined CTV industry leaders for VideoWeek’s 2025 CTV Advertising Guide to share insights on the state of connected TV advertising in Europe. In this guide, we discuss how the demand for precision targeting, realtime attribution, and greater flexibility in ad placements is driving greater investment in CTV, as well as strategies to drive superior results on this exciting medium. Click here to download: https://lnkd.in/epRSVdBW #CTV #AVOD #FAST #Advertising