Public Label

Sometimes, all it takes is one person forcing a laugh for the whole room to lose it. And that’s exactly what happened here. This moment—captured during our leadership offsite in NYC this February—perfectly sums up the spirit of Public Label. We show up with passion, we collaborate with intention, and yes, we laugh a lot. But beyond the laughter, this gathering was about alignment, strategy, and making meaningful moves for 2025. Now, as we wrap up Q1, I’m beyond proud to say that we’ve not only met our goals—we’ve built momentum. And as we head into Q2, we’re just getting started. Here’s to the work, the wins, and the team that makes it all happen. Let’s go! #Leadership #Momentum #PublicLabel

"Alexa, how do shoppers talk about my brand?" The way consumers search, shop, and speak is evolving—and voice assistants like Alexa are shaping brand perception in ways you might not expect. Our very own Morgan McAlenney, VP of New Business Development, breaks it down in this Forbes article (link in the comments). #PublicLabel #VoiceCommerce #MarketingInnovation #Forbes

??? In-store digital transformation is reshaping the future of retail and elevating the shopper experience, continued... ?? Artificial intelligence (AI) and predictive analytics for enhanced service. ?? AI plays a critical role in enhancing customer service and personalizing the shopping experience. AI-driven chatbots and virtual assistants are already popular in online retail, but they’re also making their way into physical stores. Kiosks equipped with AI can answer common customer questions, help with product searches, and guide shoppers through the store. ??♂???♀? Predictive analytics can also forecast customer needs, preparing sales associates to provide personalized recommendations before a shopper even makes it to the store. By anticipating trends and stocking based on predictive models, retailers can better meet customer demands and reduce wastage. ? In-store digital transformation is more than a trend; it’s a powerful evolution that allows retailers to create immersive, responsive, and personalized shopping experiences. By embracing digital innovations like AR and AI, brands are transforming physical stores into high-tech environments that cater to modern shoppers’ needs for convenience, personalization, and engagement. Read: https://shorturl.at/7qswK

??? In-store digital transformation is reshaping the future of retail and elevating the shopper experience, continued... ?? Digital signage for dynamic, contextual content. ??? Digital signage is a powerful tool for engaging customers in real-time, delivering customized messages, promotions, and product recommendations. Unlike traditional signage, digital displays can adapt to different audiences, showing seasonal promotions, special offers, or even real-time social media feeds. ?????? This level of adaptability is particularly valuable for brands looking to target different customer segments throughout the day. It allows retailers to create an evolving, interactive in-store experience that draws attention and resonates with customers. Read: https://shorturl.at/7qswK

??? In-store digital transformation is reshaping the future of retail and elevating the shopper experience, continued... ?? Enhanced customer insights with in-store analytics. ?? Digital transformation allows retailers to collect and analyze in-store data, translating foot traffic patterns, customer dwell times, and sales data into actionable insights. Although this has been common for online shopping for years, it’s integration into the retail world help with identifying opportunities in-store. ?? These insights enable retailers to adjust store layouts, optimize staffing, and personalize promotions based on real-time customer behaviors. By better understanding shopper patterns, retailers can create stores that feel intuitive and cater to the preferences of their customer base. Read: https://shorturl.at/7qswK

??? In-store digital transformation is reshaping the future of retail and elevating the shopper experience: ?? Personalized customer engagement with mobile integration: ?? Apps that allow shoppers to check prices, access exclusive discounts, or scan items to read reviews. Through geolocation, mobile apps can even push targeted offers to shoppers as they enter specific store sections. ??With personalized mobile engagement, brands can create a seamless journey, blending online data with in-store behavior to offer truly customized experiences. ?? It also opens opportunities for brands to gamify the shopping experience by offering rewards for actions like checking into the store, scanning QR codes, or sharing purchases on social media, enhancing both engagement and loyalty. Read: https://shorturl.at/7qswK

?? The retail industry is undergoing a seismic shift as technology continuously integrates into physical stores, transforming the in-store experience into something engaging and highly personalized. ????These in-store transformations include innovations such as deep analytics, mobile integration and more to create an immersive environment for the consumer that ultimately streamlines their shopper journey. ??? For retailers, embracing these technologies is more than staying current — it’s about redefining what shopping can be. Here's how in-store digital transformation is reshaping the future of retail and elevating the shopper experience: ?? Personalized customer engagement with mobile integration ?? Enhanced customer insights with in-store analytics ?? Digital signage for dynamic, contextual content ?? Artificial intelligence (AI) and predictive analytics for enhanced service Read: https://shorturl.at/7qswK

Black History Month is a time to reflect upon contributions and achievements. As February comes to a close, we want to take a moment to reflect, shine the spotlight on and celebrate black-owned businesses ?? Whether it's your store or a friends, tag your favorite black-owned business below ?? ??

?? In copywriting, especially in commerce, word choice can have a profound impact on sales. Minor tweaks can make all the difference. We’ve all seen the power of words like “new” or claims around nutrition, but what truly drives conversion is the emotional connection a brand makes with its audience. ?? For example, a product message like, “Get the highest protein content in any energy bar.” Now, add just one emotional word: “Get fit with the highest protein content in any energy bar.” That small addition makes an emotional connection with the consumer, tying the product to the goal they’re trying to achieve. Subtle shift, sure, but one that can make a significant impact. ??♂???♀? Sensory language can be an incredibly effective way to activate emotions. A simple phrase like "taste the rainbow" not only communicates flavor but also taps into the positive, playful associations we have with the Skittles brand. The goal is to speak to the senses, creating vivid imagery that resonates with the subconscious mind. ? By understanding and applying NLP in your marketing efforts, you can create deeper connections with your audience, foster brand loyalty, and ultimately, drive more impactful results. Read: https://shorturl.at/x2Ctr