Black Friday 2024: The Winning Formula for Modern Marketing #BlackFriday isn't just about discounts—it's about meeting consumers where they shop, how they shop, and why they shop. To truly break through the noise in this evolving retail landscape, brands need a strategy that integrates three key pillars of commerce: ?? In-Store Commerce In-store shopping is alive and thriving. Last year, 76.2 million consumers visited physical stores on Black Friday, up 4.5% from the previous year. Smart brands are enhancing the in-store experience to make shopping feel personal and exciting. ?? Digital Commerce Social platforms like Facebook have become essential tools for deal discovery, influencing 45.6% of Black Friday shoppers, especially among the 35-55 demographic. Targeted digital strategies ensure your message lands where it matters most. ??? Immersive Commerce From retailtainment to sampling experiences, today’s consumers crave engagement that feels memorable and meaningful. 81% of consumers who participated in experiential marketing, such as immersive sampling, said they would share their positive experience with others, and 65% reported making a purchase following the experience. Furthermore, 58% of those consumers indicated they felt more loyal to the brand after sampling. This underscores the power of hands-on experiences in fostering lasting customer relationships. The takeaway? Success isn’t just about having the best deals—it’s about having the right mix of presence (in-store), precision (digital), and purpose (immersive). Let’s talk about how your brand can make Black Friday 2025 its biggest yet by leveraging these three commerce strategies. #CommerceMarketingStrategy #ShopperMarketingAgency #CommerceInnovation
关于我们
Never before in the history of humanity have we experienced the adoption of cultural movements by individuals and groups across borders and worldwide at incredible speeds, with profound impact. These movements influence how individuals think, act, feel, and directly determine which brands they choose to engage with– and ultimately buy. At Public Label, our mission is to help brands recognize and align with consumer’s motivations and cultural movements and understand what compels them to make the choices they do. We identify and harness cultural trends by tapping into what people already believe in to build stronger brand affinity and loyalty, which results in actions that drive conversion, which ultimately leads to brand growth.?
- 网站
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https://www.publiclabelagency.com
Public Label的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Denver，Colorado
- 类型
- 私人持股
- 创立
- 2008
- 领域
- Ecommerce 、PDP Optimization、Immersive Commerce、Creative Services、Retail Commerce、Marketing Strategy、Brand Identity、SEO optimization 、JBP consulting & category leadership、AI messaging optimization、Influencer partnerships/Edusell、Strategy, concept design and creative services、E-Comm content management & syndication、Validating shopper growth ideas、Custom retailer planning和Social commerce consulting, strategy and planning
地点
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主要
获取路线
3120 Blake St
US，Colorado，Denver，80205
Public Label员工
动态
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Attending the Marketing AI Institute's "AI for Agencies" virtual conference was an exciting validation of the work we're driving at Public Label. AI is a powerful tool that enables us to innovate in ways we never could before—amplifying our creativity, refining our strategies, and unlocking new opportunities to deliver exceptional impact for our clients. Here’s how we're embracing AI to make a difference: 1?? Enhancing Operational Efficiencies At Public Label, we’re using AI-driven automation to reimagine how we work, shifting time spent on repetitive tasks to time invested in strategic thinking and creative execution. This transformation doesn’t just make us more efficient—it amplifies the value we deliver by allowing our talent to focus on what drives growth and innovation for your brand. With more bandwidth for collaboration, ideation, and problem-solving, we’re accelerating the delivery of meaningful results. 2?? Optimizing E-commerce Product Pages Our AI-powered e-commerce tools transform our clients' product pages at scale across platforms like Amazon, Walmart, Instacart, and more. From precise keyword integration to rapid copy development, creative versioning, specifications management, and visual identity consistency through automation, we enhance visibility and conversion rates—turning entire product catalogs into powerful sales drivers. 3?? Deepening Consumer Insights for Go-to-Market Strategies Public Label’s AI-powered persona engine allows us to uncover deeper shopper insights by analyzing preferences, baskets, and behaviors. This enables us to craft data-driven go-to-market strategies that demand action, resulting in campaigns that are both remarkable and accountable. ?? What we heard today from leaders at the "AI for Agencies" conference reaffirmed our vision. These capabilities blend creativity with technology, driving new possibilities and tangible results for our clients. ?? A huge thank you to the Marketing AI Institute team and the incredible presenters like Paul Roetzer, Mike Kaput, Elias Torres, Rachel Woods, Brian Brinkman Alisa Scharf, Lauren Morgenstein Schiavone and Brittany Trafis for their insights—inspiring all of us to push boundaries in marketing. Thanks to the team for attending today Morgan McAlenney and Summer DuBois-Lenderman. and kudos for executive support Brian Kittelson and Tim Ringel
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?? Did you know that AI chatbots are becoming the ultimate shopping companions this holiday season? In The Outcome, by Attain, our very own Summer DuBois-Lenderman dives into how brands can use AI to deliver faster, smarter, and more personalized customer experiences that drive results. From simplifying decision-making to boosting conversions, this is the future of commerce in action. At Public Label, we specialize in helping brands stay ahead of the curve by embracing technologies that make every interaction count. If your holiday strategy could use an innovative edge, let’s connect. ?? Read the full article here: https://lnkd.in/gNsWbJpB #CommerceMarketing #CustomerEngagement #AgencyInnovation #HolidayShopping
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Shoppers don’t care about your ‘channels.’ They care about their experience. The question is: Can you deliver what they expect? Today’s consumers move seamlessly between online and in-store shopping. They might discover your product on Instagram, read reviews on their phone while standing in the aisle, and complete the purchase through your app. To them, it’s all one experience—they don’t think in terms of “digital” or “physical.” So why should your strategy? At Public Label, we know the key to winning in this hybrid shopping world: a seamless #omnichannel experience. It’s not just about showing up everywhere your customers shop—it’s about showing up consistently with the same high-quality content, service, and value, no matter the touchpoint. Here’s how we bridge the gap: ? Unified Product Content: We ensure that your product information, images, and reviews look great and deliver value both online and in-store. ? Real-Time Insights: By analyzing customer behavior across channels, we help brands anticipate needs and tailor their strategy to meet them. ? Integrated Shopping Journeys: From buy-online-pickup-in-store (BOPIS) to enabling easy returns across channels, we help create frictionless experiences that customers love. The result? A customer journey that feels effortless, builds loyalty, and drives conversions—whether shoppers are browsing from their couch or strolling down an aisle. Your customers expect a seamless experience. Can your brand deliver? Let’s talk about building an omnichannel strategy that keeps you ahead. ?? DM Morgan McAlenney to connect on this! #RetailInnovation #CustomerExperience #DigitalShelf #PublicLabel
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?? Creativity isn’t just a skill; it’s a mindset. At Public Label, we believe that tapping into diverse perspectives, playful curiosity, and everyday inspiration fuels our work. ??? Check out this fantastic post from our very own Courtney Housam on staying creatively charged in a world that demands new ideas at every turn. Her tips on embracing diversity, finding inspiration, and bringing play into our routines are a reminder that creativity can be sparked by anything, and everything around us. Read more, get inspired, and let's keep those creative juices flowing! ?? #MarketingCreativity #AgencyInnovation #DiversePerspectives #CreativeInspiration
Your daily reminder to keep those creative juices flowing…?? ?? ?? Our industry demands creativity at every turn. We are nothing without powerful ideas. New ideas. Ideas that effect change. Our job is to bring infinite new thinking to the table, every day, to make impact. But sometimes…it’s already been “done before,” or you’re just fresh out of ideas… Taking a beat to step away from the laptop and soak up the creative richness around you is instrumental to survival in a creativity-driven field. But, how can we energize that creativity in, and around us every day? ? 1. Embrace Diverse Perspectives Without diverse perspectives, our world-view is flat and soul-less. We know this, but we must be vigilant in continuing to open ourselves up to new cultures, new foods, new experiences, new perspectives. We often forget to do this amid the hustle and bustle of the daily grind. Gaining a better understanding through immersing yourself in a variety of voices and experiences will make you a better creative thinker (and a better human). Dive into that new podcast (I really need to change up my crime-junkie playlist, so I’m going to opt for Throughline this week). Book that trip. Explore new places. Cook that new recipe. Dive deep into the history of your local town. By the way, do you know where Denver’s Chinatown is? https://lnkd.in/gqMMeC42 3. Play Why do just the kids get to play? I brought my son back to school after a morning doctor's visit and was transported back to the nostalgia of snowball fights and four-square when I saw the kids geared up and headed out to build snow-dinosaurs. Ahh, the magic of recess. I have recently impressed myself by building intricate structures with my four-year-old. Is this my architect mother coming through in my creative play? When we’re relaxed and having fun, we’re more open to exploring new ideas without the fear of failure. Continue to spark your imagination—whether that means doodling, playing improv games, or diving into some good old-fashioned childhood games. Capture the flag, anyone? Your brain will thank you. Some great workplace game ideas here to get you going: https://lnkd.in/gwFrPFAR 2. Get inspired There's so much inspiration around us every moment of every day. Sometimes we just need to be reminded to dig in. Remember that school field trip, that camping adventure, that study abroad program that blew you away and opened your eyes to something new and different? Don’t lose that. Look for inspiration in the world around you––art, music, architecture, history, nature. Take a walk through a gallery, listen to different music, visit a neighborhood you’re unfamiliar with...or, hell, why not try ice climbing? I highly recommend you take the Denver graffiti tour in RiNo: https://lnkd.in/gd_ifnUA And just remember, a good idea can come from anywhere (or anyone)—give yourself the space and setting to unleash your wildest thinking.
Where is Denver’s Chinatown? Stories Remembered, Reclaimed, Reimagined
historycolorado.org
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We’re thrilled to see the Denver Gazette’s coverage of the 2024 Colorado Uncorked event at History Colorado ??? Congratulations to OBC Wine Project (a division of Odell Brewing Company) , the winner of the 2024 Colorado Governor's Cup! ?? This year's competition showcased just how exceptional Colorado wines have become, and OBC Wine Project's top-notch blend is a testament to the incredible quality our local winemakers are achieving. ?? Read the full story here... https://lnkd.in/gHzJ_AuR
First time finalist nabs Colorado Governor's Cup for best wine
denvergazette.com
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Is your brand prepared for the AI revolution on the digital shelf? ?? The Tension: With consumers expecting faster, more personalized shopping experiences, the digital shelf is no longer just a “nice-to-have” digital touchpoint—it’s a battleground for relevance. The pressure is on for brands to predict consumer needs, personalize every interaction, and deliver seamless experiences across channels. Without AI-driven insights, brands face a frustrating gap between consumer expectations and their ability to deliver. Public Label is at the forefront of this transformation. We are leveraging AI to: ??♀? Personalized Shopping Experiences: By analyzing consumer behavior, we craft individualized journeys that resonate with each shopper. ?? Enhance Product Recommendations: Our AI-driven insights ensure that the right products reach the right audience at the right time. ?? Optimize Search Rankings: We utilize AI to boost product visibility, ensuring your offerings stand out in a crowded marketplace. ?? Refine Messaging: Through AI, we tailor communications that engage and convert, speaking directly to consumer needs. Is your brand prepared for this AI-driven future? Let’s discuss how Public Label can future-proof your digital shelf strategy. DM us or leave a note in the comments. ?? #DigitalShelf #Personalization #CommerceAgency
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As we look toward 2025 and beyond, technology is revolutionizing the in-store experience. Check out our very own Megan Cohn, MBA article on the Future of Retail... because leveraging these tools effectively requires more than just adoption; it requires a vision for how each piece fits into a seamless, engaging journey for your customers. #commercestrategies2025 #futureofretail #Commercemarketing
The Future of Retail: Unpacking In-Store Digital Transformation
Public Label，发布于领英
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Public Label转发了
Long night ?? , let's get back to the business of driving better Digital Shelf experiences. With all the hullabaloo about AI ?? , I offer a brief POV… ??? Harnessing AI for Digital Shelf Product Pages ??? The digital shelf is all about creating moments that convert, and a well-crafted product page is one of the most powerful tools in that journey. Marketers now have game-changing ways to make these pages work even harder. AI doesn’t just analyze user behavior—it predicts it. Imagine product pages that dynamically adjust based on individual browsing habits, serving up the perfect blend of content, recommendations, and images for each visitor. ?? From optimizing images to crafting high-converting descriptions, AI could be a secret weapon for boosting engagement, reducing cart abandonment, and driving scalable growth. Let's make every click and scroll count. #DigitalShelf #AIinEcommerce #ProductPageOptimization #CommerceMarketing #PublicLabel Public Label
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Standing out on the digital shelf isn't just about visibility—it's about driving meaningful conversions that lead to brand loyalty. In today's crowded online marketplace, brands must go beyond the basics to connect with consumers and turn that connection into action. Here are advanced strategies to help your brand win on the digital shelf: ??♀? AI-Powered Personalization: Deliver personalized product recommendations that analyze consumer behavior and predict preferences. Suggesting complementary products enhances user experience and drives higher conversion rates. ?? Dynamic Content Optimization: Use AI to refine product content based on consumer engagement. Our AI powered tools can identify which images, descriptions, or features drive clicks and conversions, allowing for real-time adjustments. ?? Emotional Storytelling with Media: Create an emotional connection through rich media content like short videos that address customer needs. AI can help identify which narratives resonate best by analyzing consumer responses. ?? Data-Driven Inventory Management: Use AI-driven inventory management to ensure products are in stock during demand surges, reducing lost sales. Predictive analytics help prepare for seasonal fluctuations, keeping your digital shelf full. ?? Voice Search Optimization: Optimize product content for voice search using conversational language and answering common questions clearly. AI-powered keyword research identifies frequently used terms, positioning your brand ahead of competitors. ?? Review Sentiment Analysis: Analyze customer reviews and identify key themes. Understanding what drives satisfaction or dissatisfaction helps optimize both the product and its messaging, boosting conversion rates. ?? Targeted Promotions with Predictive Analytics: Refine promotional strategies with AI—predict which products a customer segment is likely to buy next and target them with relevant discounts. Personalized promotions make the difference between browsing and buying. ?? Advanced Competitive Intelligence: Track competitor actions and understand their impact on consumer behavior using AI. Gain insights into pricing, campaigns, and market gaps to adjust strategies and drive conversions. ?? Incorporating AI and advanced tactics allows brands to create a seamless, engaging, and tailored experience for consumers—maximizing the chances of converting a click into a loyal customer. The digital shelf is a battleground for consumer attention where data, personalization, and emotion make all the difference. ?? >>>> How are you using the digital shelf to drive conversions? We'd love to hear how you're integrating AI or other strategies to stand out.
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