PSB Insights

Does more data = better decisions, or analysis paralysis? If you are in the throes of a tough decision, take a breath, take a walk, and listen to Christopher Frank talk with .Priscilla McKinney. about making better business decisions and avoiding analysis paralysis. #drivingdecisions

Two new positions available - Marketing Manager and VP of Finance and Operations. Click on JOBS in our profile to find out more.

Ever wonder why consumers make the choices they do? So do we. Our curiosity knows no bounds, and we’re diving into the depths of consumer behavior. Follow along with us in this series as Rob Kaiser, Ph.D. digs deep into consumer choice. How we make decisions, why we make decisions, and perhaps most importantly, how to use research to predict those decisions.? Check out the first part of Rob's Consumer Choice series here: https://lnkd.in/e8TZ3GFg

Join us at the 39th Annual Las Vegas Conference, March 6-7, at SAHARA Las Vegas for a presentation on how to make your brand research work harder and smarter. Featuring expert speakers Isra A., Senior Quantitative Researcher from #Twitch and Mariella Raffo, VP of Research from #PSBInsights. They'll talk about using AI-powered narrative intelligence to turn user conversations into quantifiable data.

We're #hiring a new Qualitative Research Director in Washington, District of Columbia. Apply today or share this post with your network.

New look, same smart approach to research. We believe that big challenges are tough, but never impossible. Our approaches are built to drive breakthrough. We empower our clients to overcome these challenges by supporting them in strengthening their brand, refining their communications, and optimizing their product offerings for maximum impact. Make the impossible probable with PSB Insights.

What does a “purpose-built” research solution look like? It’s mixing methods and creating new ones to solve tough problems. Problems that others can't solve. At PSB Insights, we make the impossible probable. #methodologymixology #purposebuilt #drivingdecisions

Our new vision isn’t just a pretty face. It’s an elevation of the strategic approach we have always taken to solve our client’s problems. #psbinsights #marketresearch #newPSB #drivingdecisions

Today we share our new vision. We have a bold new way of approaching insights and a bold new look to go along with it. ?????? ??????????: bringing decisions out of the dark for clients. ?????? ????????????????: disruptive methodologies, smarter working models, and a relentless pursuit of better decision-making. Same smart strategy, a few new tools, and a fresh look. ?????? ?????? ???? ???????? ?????? ?????????? ?????????????????? ?????? ???? ?????? ????????? #???????????????????????????????? #?????????????????????? #???????????????????????????? #????????????