PRSA Los Angeles

This Thursday’s - March 6, 8:30 am PT - PRSA-LA’s At Breakfast With… our panelists, who focus on public affairs and community issues stories will answer questions such as: What key elements they look for in a pitch to help elevate it in their decision-making process? Are there emerging topics or issues that you believe will require more attention from PR professionals in the future? What are the most compelling ways that PR professionals can help humanize issues such as immigration, healthcare and housing, to make them resonate with your audience? Don't miss this great session to learn from: Rick Garcia - Moderator - Senior Strategic Advisor, Media at Lee Andrews Group Rafael Sigler - Panelist - Producer and Host, KTNQ “Pa-Variar” Hal Eisner - Panelist - Reporter, KTTV 11; Host, FOX 11 News IN DEPTH and FOX 11 podcast What the Hal?? @Jacqueline Hurtado - Panelist - Multimedia Journalist/Reporter, Spectrum News Presented by:?SoCalGas ? Join us via Zoom to learn more! Register now! RSVP today: https://lnkd.in/gZ2BttfB #prsala #abw #communications #pr

A HUGE THANK YOU to everyone who attended, sponsored, or supported the PRSA Western District Conference. I was honored to serve as Co-Chair and am incredibly proud of what we accomplished. Last week brought together a community of PR professionals to network, learn, and most importantly of all, build the kinds of relationships that matter in this business. I am loving all of the positive feedback and notes I am receiving from attendees, sponsors, and speakers. You all made it possible! Gracias.

Thank You for a Successful Event! As the curtains close on the 2025 PRSA Western District Conference, we find ourselves reflecting on three incredible days filled with learning, inspiration, and connection. Under the theme “Lights, Camera, Innovate: Leading PR’s Next Act,” we gathered in the entertainment capital of the world to explore the evolving landscape of public relations—where AI, ethical storytelling, and data-driven strategies are redefining our profession. We extend our deepest appreciation to our sponsors, speakers, volunteers, and attendees. We have gained invaluable insights through engaging keynote sessions and educational discussions. The networking opportunities have fostered new connections, and our speakers have delivered informative and inspiring presentations. Thank you for your participation and support in making this event a success. We look forward to seeing you at our future events! More event highlights here: https://lnkd.in/g_WB9pfQ https://lnkd.in/gg3e8_4j #prsala #prsawestdist #prsaproud

We’re thrilled to announce that?Jaqueline Hurtado, Multimedia Journalist/Reporter for?Spectrum News, has joined next Thursday’s?At Breakfast With…?panel hosted by?PRSA-LA!? She’ll be sharing the virtual stage with: Rafael Sigler, Producer and Host of KTNQ’s Spanish language radio program “Pa-Variar” Hal Eisner, Reporter at KTTV 11, Host of FOX 11 News IN DEPTH, and the FOX 11 podcast "What the Hal?" Moderated by?Rick Garcia, Senior Strategic Advisor, Media at Lee Andrews Group, and former Emmy-winning News Anchor at KCBS-TV, KCOP-TV, and Sports Anchor at KTTV.? Don’t miss this unique opportunity to hear from top journalists and producers who are shaping public affairs and community issues!? RSVP today: https://lnkd.in/gZ2BttfB #prsala #abw #communications #pr

2025 APR Study Session – Register Today! The APR Study Session is a 10-week program designed for mid- to senior-level public relations professionals looking to earn their Accreditation in Public Relations (APR). The course is conducted in partnership with the Orange County chapter of PRSA. Course Details: ?? Start Date: Monday, March 3 ?? Time: Mondays at 6 p.m. (via Zoom) ?? Cost: $250, with a $100 rebate for successful candidates This course includes instructional classes, mock panel presentations, portfolio preparation and more. Registration closes March 3 at 5 p.m. For more information or to register, visit https://bit.ly/4aWjSgx Questions? Contact, Justin Glover, APR Chair, [email protected] #prsala #ocprsa #prsa #apr #accreditation #PR

Introducing…#WDC25 Wednesday Session #1 & Session #2 speakers! SESSION 1 (9:30 AM - 10:30 AM, Day 2) Life Actually – Not Just Another Gen Z Study – Fred Cook, Josh Rosenberg The Art of Listening in Undoing Unconscious Bias – Stephanie Abraham Star Power: Mastering Celebrity and Media Magnetism for PR – Rita Tateel - Celebrity Influencer, Sallie Olmsted, APR, Tim Hammill SESSION 2 (11:00 AM - 12:00 PM, Day 2) Persuasive Storytelling in the Age of AI – Joshua Reynolds A Communications Framework for Social Change: The Momentum Model – Gladys Hernandez Bigger Than Baseball: LA Dodgers Foundation – Erin Edwards, Dan Nasitka TOMORROW is the big day! Secure your spot here: https://lnkd.in/eX8Uhdvj Let’s make #WDC25 unforgettable! #WDC #WDC2025 #WesternDistrictConference #PRSA #PRSALA #PRConference #PRPros

?? Introducing…our WDC25 Tuesday Session #3 & Session #4 speakers! ?? ?? SESSION 3 (1:45 PM - 2:45 PM) ?? ?? Fundraising in the Digital Age: PR’s Power to Drive Giving – Scott Pansky, Leigh Lehman, Nichol Carlson ?? Litigation Crisis PR: How to Work with Reporters During a High-Profile Lawsuit – Moderator: Joseph Marchelewski | Speakers: Matt Hamilton, Ashley Riegle, Holly Baird, Meghann M. Cuniff ?? SESSION 4 (3:00 PM - 4:00 PM) ?? ?? Connecting Communications Data with Business KPIs – Azhar Unwala, Rob Stillwell ?? The Dos and Don’ts of Purpose-Driven PR – Elena Bosch, APR ?? Arizona Adventures: Power of Influencer Engagement – Todd Sommers ? The Western District Conference is happening TOMORROW! ??? There is still time to register! https://lnkd.in/gf23yvt2 #WDC #WDC2025 #WesternDistrictConference #PRSA #PRSALA #PRConference #PRPros

?? Introducing…WDC25 Tuesday Session #1 & Session #2 speakers! ?? Swipe to learn more! ?? SESSION 1 (9:30 AM - 10:30 AM) ?? ?? Powering Tomorrow: Building Confidence in Energy Solutions – Chris Gilbride, Arturo Carmona, Debbie Lee | Moderator: Mekahlo M. Medina ?? Not All Truths Are Equal: Deciphering the Ethics of Storytelling in PR – Arika Daniels, Ann Marie Price ?? Media as a Lifeline: How West Springs Hospital Leveraged the Press – Judy Mendoza ?? SESSION 2 (11:00 AM - 12:00 PM) ?? ?? The Sources of AI: Where AI is Getting its Information – Josh Greene ?? Leading with Dignity During Unprecedented Change –Kevin S. Groves, Ph.D. ?? Amplifying Voices: The Role of PR in Social Justice – Brenda Duran ? The Western District Conference is TOMORROW! ??? There is still time to register! https://lnkd.in/gYndHCFw Let’s make #WDC25 unforgettable! ?? #WDC #WDC2025 #WesternDistrictConference #PRSA #PRSALA #PRConference #PRPros

WDC 2025 IS TOMORROW ! Last day to register—don’t miss out on this incredible experience to level-up your PR career and network with like minded professionals in the heart of Universal Hollywood. Feb. 24-26, 2025 Sheraton Universal Hotel || Los Angeles, CA Haven’t registered yet? There’s still time! Secure your spot here: https://lnkd.in/gf3ANxMW #WDC #WDC2025 #WesternDistrictConference #PRSA #PRSALA #PRConference #PRPros

We are thrilled to announce that award-winning actor, best-selling author, and beloved television host John O’Hurley will be hosting Opening Night at WDC 2025! Join us for a fun and dynamic evening as we kick off WDC 2025 with an exciting Opening Reception! Network with fellow PR pros, enjoy delicious appetizers and drinks, strike a pose at our 360 photo booth, and walk the red carpet—all while being entertained by the legendary John O’Hurley, best known for his iconic role as J. Peterman on Seinfeld and hosting NBC’s National Dog Show and Family Feud. This event is open to both PRSA members and non-members for just $50 per person—don’t miss out on an unforgettable night of networking and entertainment! Register today: https://lnkd.in/gTiaSDeE #WDC #WDC25 #WDC2025 #WesternDistrictConference #PRSA #PRSALA #PRConference #PRPros