Proximic by Comscore

It’s Here! Our 2024 State of Privacy in Advertising Report has arrived ?? ? Proximic by Comscore surveyed hundreds of industry experts to uncover how they are responding to evolving privacy laws and which tactics they’re deploying to help them remain effective. ? You don't want to miss this one. Download the report now ?? ? https://lnkd.in/eCBKHKPA

Proximic by Comscore's own Angela Bianco Rodriguez joined an incredible panel at the Alliance for Women in Media & Kargo's event to 'Demystify Advertising Technology.' We love celebrating all of these trailblazers driving innovation in ad tech! #WomenInTech ?

A new year means new opportunities to reach goal-setters! ??♀???♂? ?? Proximic by Comscore's New Year’s Audience Guide is your resource to connect with audiences motivated by their New Year’s resolutions. From Health & Fitness Enthusiasts setting fitness goals to Financial Investors planning for a prosperous year, and even Family Travelers seeking new adventures, we’ve got the audiences you need to kick off your 2025 campaigns with confidence. Download the New Year’s Audience Guide today: https://lnkd.in/eqsEpQrF

Ready to score big this basketball season? ?? Our basketball targeting guide has you covered ? College and professional basketball season are in full swing, and we're not just rooting for our favorite teams—we're here to help you connect with the basketball audiences that make the biggest impact for your brand! We’ve crafted the ultimate game plan so you can make winning moves all season long, no matter who you’re cheering for. Check out the guide:?https://lnkd.in/eggwWBUf

Last week Proximic by Comscore's Managing Director Rachel (Eisenberg) Gantz was honored by She Runs It as a Brainwave category awardee in their prestigious Changing the Game Awards. Rachel’s leadership continually inspires the Proximic team and drives transformative change across the industry, empowering everyone to think bigger, act bolder, and advance the industry in meaningful ways. Congratulations to Rachel and all of the women honored last week! ?

'Tis the season to get your ads noticed—and getting them in front of the right audience makes all the difference. To help you shine this shopping season, Proximic by Comscore has curated a list of top-performing holiday audiences and, yes, we've checked it twice ?? ?? . Want more targeting ideas for your holiday campaigns? Download our Holiday Targeting Guide today: https://lnkd.in/dAbRgc64

Want AI-driven media plans backed by trusted data? You’re in the right place ?? ? With Viant Technology's ViantAI leveraging Comscore, Inc.'s data, media planning just became more effective and seamless for advertisers. At Proximic by Comscore, we’re proud to be part of this evolution in AI-driven advertising.? Discover how Comscore's trusted data drives smarter media strategies—check out the full announcement ?

Proximic Strikes Again??? ?? VP of Targeting Solutions Lee Blickstein just bowled his best game ever—while sporting his new Proximic tee! Coincidence? We think not! If you're looking to roll perfect scores on your ad campaigns, let Proximic by Comscore be your good-luck charm this Q4. Connect with our team of programmatic targeting (and bowling) experts today: https://lnkd.in/eh-3S95N

Those of us at Proximic by Comscore and Comscore, Inc. who are lucky enough to work Rachel (Eisenberg) Gantz every day already know she's a game changer in both our organization and the industry—but we’re thrilled to see her get the recognition she deserves from She Runs It! Huge congratulations to Rachel and all of the other women leaders being honored ??

On Wednesday night, the Comscore, Inc. and Proximic by Comscore agency teams had the pleasure of hosting Horizon Media for an unforgettable evening of networking and client engagement, including a fun performance by Alex Voz, pro mentalist magician ?? ?! Big thanks to everyone who made it out. Check out some highlights from the night below ??