It’s Here! Our 2024 State of Privacy in Advertising Report has arrived ?? ? Proximic by Comscore surveyed hundreds of industry experts to uncover how they are responding to evolving privacy laws and which tactics they’re deploying to help them remain effective. ? You don't want to miss this one. Download the report now ?? ? https://lnkd.in/eCBKHKPA
关于我们
Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) is a leader in programmatic targeting. Powered by Comscore’s trusted datasets and the industry’s leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through an innovative suite of ID-free audience and contextual targeting segments Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies. To learn more please visit https://www.proximic.com.
- 网站
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https://www.proximic.com
Proximic by Comscore的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 上市公司
- 创立
- 2023
- 领域
- Digital Marketing、Machine Learning、Artificial Intelligence、Programmatic Targeting、Predictive Targeting、Contextual Intelligence、Privacy-Forward Marketing、Media Buying、Media Selling、Identity和Audiences
地点
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主要
获取路线
US，NY，New York
Proximic by Comscore员工
动态
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Are you headed to DMEXCO - Digital Marketing Expo & Conference next week? Don't miss the chance to meet up with Proximic by Comscore's London based team - Jason Goldsmith and Daniel Ayinde. Book a meeting with them ? ???? https://lnkd.in/eTn3t6D4
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Our very own Jessica Trainor will be joining our partners at Nexxen next week for an exciting webinar covering all of the trends you need to know to ??sleigh?? your holiday campaigns. Register below ??
From cultural moments and consumer interests to holiday spending trends, our webinar with Proximic by Comscore has the insights to help you plan and activate your holiday campaigns. RSVP today: https://bit.ly/4e0xQP8
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We're proud to announce that Proximic by Comscore has been named a finalist for the AdExchanger Awards in the Best Privacy Technology category for the 2nd year in a row! ?? This recognition is a testament to our commitment to developing privacy-centric, innovative targeting solutions that help our partners thrive in today's advertising landscape. Congratulations to all of the other finalists!
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In only a few short weeks Proximic by Comscore will be on stage and in person at AdExchanger's Programmatic IO in NYC! Don't miss the chance to meet with us - use the link below to book time with a member of our team ? https://lnkd.in/eN_9uCbX
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?? ?? Calling all advertising professionals! We want to hear from you ? ? ? As we prepare to release our much-anticipated State of Privacy in Advertising report next week, we’re curious: What elements of digital advertising do you anticipate will be most heavily impacted by data privacy laws?? ? Vote below and stay tuned for insights from our upcoming report!?
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Most contextual data providers don’t understand the TRUE nuance and context surrounding keywords, resulting in massive over-blocking and missed opportunities. At Proximic by Comscore, we’re clearing the road so you can maximize brand suitable campaign scale. Not all contextual targeting is created equal (some are downright baaaaa-d ??). Let us help you accurately maximize keyword targeting scale.?https://lnkd.in/eh-3S95N #contextual #keywordtargeting #brandsafety #programmatic
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?? Game Changing News in AdTech! Proximic by Comscore ?? FreeWheel As the CTV advertising landscape continues to evolve, innovation is crucial for providing publishers and media buyers the tools they need to win. Our next-gen partnership with Comcast's FreeWheel is delivering exactly that. Together, we're setting a new standard by enhancing privacy-resilient CTV monetization and media buying. With our powerful, content-level contextual audiences now available across premium video inventory, publishers and media buyers have the cutting-edge tools they need to lead and succeed. Read the full story to learn how Paramount is already taking advantage of these new capabilities ? https://lnkd.in/ecGfmEsh #AdTech #CTV #ContextualAdvertising #ProximicByComscore #Innovation #PrivacyFirst #DigitalAdvertising
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Is it just us, or is fall suddenly around the corner? ?? And you know what that means — the fall conference season is almost upon us! Catch the Proximic by Comscore team on stage and in action at this year's top fall events. Don't miss your chance to connect with us and dive into the latest in privacy-centric campaign strategies. Schedule time with our team now ?? ? https://lnkd.in/dnS4HCic
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What an exciting honor! Our fearless leader,?? Rachel (Eisenberg) Gantz ??, has just been named one of Cynopsis's Top Women in Media and Ad Tech, and we could not be more thrilled for her. Rachel is a visionary who leads the Proximic by Comscore organization with passion, unmatched dedication and a focus on moving not only Comscore, Inc.'s business, but the entire industry forward. A huge congratulations to all of the incredible women leaders who make the media and ad tech industry better every single day. See the full list below: https://lnkd.in/enCM2rAH #cynopsis #womeninmedia #awards #proximicbycomscore
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