We’re LIVE at #CTVConnect! Come visit Lee Blickstein and Anita Pollert and the rest of the Comscore, Inc. team at our booth in the Live Exchange area to chat all things CTV.
关于我们
Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) is a leader in programmatic targeting. Powered by Comscore’s trusted datasets and the industry’s leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through an innovative suite of ID-free audience and contextual targeting segments Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies. To learn more please visit https://www.proximic.com.
- 网站
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https://www.proximic.com
Proximic by Comscore的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 上市公司
- 创立
- 2023
- 领域
- Digital Marketing、Machine Learning、Artificial Intelligence、Programmatic Targeting、Predictive Targeting、Contextual Intelligence、Privacy-Forward Marketing、Media Buying、Media Selling、Identity和Audiences
地点
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主要
获取路线
US，NY，New York
Proximic by Comscore员工
动态
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Great insights from our team about one of the key components of our privacy-centric audiences, looking forward to part 3!???
??? More reach. More impact. But how do you scale without sacrificing precision? ? AI.??? Natalie Laurin Murphy,?Marketing Director of Proximic by Comscore?explains to?Comscore's CMO Jackelyn Keller?how Comscore’s AI-powered audience solutions help brands maximize reach while keeping targeting on point. ? ?? Watch now, and stay tuned for the final post in this series, where we’ll talk about privacy-first, ID-free targeting! ?? ? #Comscore #AI #Advertising #AudienceEngagement
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Two of spring’s biggest cultural moments—St. Patrick’s Day & the college basketball championship—are prime opportunities to connect with engaged audiences. Whether you're reaching sports fans or seasonal shoppers, we have privacy-centric, ID-free audiences to maximize your campaign impact. Download our Spring Audience Guide to explore more key segments! ???? https://lnkd.in/erPjTeD8 #programmatic #audiencetargeting #comscore
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ID-free impressions are the new normal, are you ready? ?? ?? With 54% of mobile impressions and 36% of desktop impressions now lacking IDs, marketers can no longer rely solely on traditional identity-based targeting to reach audiences at scale. In our latest blog, "ID-Free Impressions are the New Normal," we take a deep dive into how marketers are adapting to the decline of user identifiers. Get the full story ?? https://lnkd.in/eAf6dwkW #programmatic #digitaladvertising #signalloss
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Celebrating the power of women in sports on?National Girls & Women in Sports Day!??? ?? As women's sports continue to break records and capture the attention of fans worldwide, brands have a unique opportunity to engage with this passionate and growing audience. With?Proximic by Comscore and Sports Innovation Lab women’s sports audience segments,?you can tap into the fans driving the momentum in women's basketball, soccer, and beyond. Contact us today?to learn more about our women’s sports segments: https://lnkd.in/eh-3S95N
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??The Proximic by Comscore sales team had a blast getting together in NYC last week for our 2025 Sales Kickoff. It was two awesome days packed with learning, collaboration, and gearing up for an exciting year ahead. With big goals and even bigger momentum, we’re ready to make 2025 our best year yet.
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We’re excited to welcome more incredible talent to the Proximic by Comscore team! ?? ??? Christopher Loubriel, Account Manager, Publishers ???Joe Cavallaro, Account Executive Please join us in giving them a warm welcome! We can’t wait to see the impact they’ll make. #newhires #comscore #programmatic #adtech
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Is your programmatic strategy keeping pace with industry trends? Stay ahead with our 2025 State of Programmatic report, featuring insights from top industry leaders on how they’re shaping their approach to programmatic advertising for the year ahead. Download the report ?? https://lnkd.in/ejfwquTk #comscore #programmatic #adtech
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?The future of ad tech is all about effective storytelling.? In her latest feature for Association of National Advertisers, Proximic by Comscore's Managing Director?Rachel (Eisenberg) Gantz shares how ad tech can unlock better narratives by focusing on?the intersection of audiences and contextual moments. Dive into the full article here:?https://lnkd.in/gXdgTncw #ProximicByComscore #AdTech #ContextualAdvertising #Storytelling
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?? Our 2025 State of Programmatic report has arrived and the data is making one thing very clear - there will be an ongoing migration of ad dollars from traditional video to digital-first streaming platforms this year. Want to find out if your programmatic advertising strategy aligns with the latest industry trends? Download Proximic by Comscore's third annual State of Programmatic report today: https://lnkd.in/ejfwquTk #comscore #programmatic #adtech
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