Provoke Insights

Provoke Insights' Fall 2024 trends report, featured in Furniture Today, reveals key insights on consumer shopping preferences for furniture. While online shopping wins for convenience, better prices, and wider selection, in-store shopping remains popular for larger items like recliners and kitchen tables. Key Takeaways: 31% of furniture buyers consult online reviews—higher than other product categories. 36% shop with family or friends, and 21% are influenced by their companions. High-income households, Gen Z, city dwellers, and families with children are the most active shoppers. Want more? Check out the full article here! https://conta.cc/4hY6ta7

The landscape of market research has been transformed by advancements in technology. From Big Data to Artificial Intelligence (AI), new tools are helping streamline processes, offering deeper insights and saving valuable time for researchers. But with these innovations come new challenges and opportunities. In this blog, we explore the top five technological trends that are reshaping the future of market research. Curious about how technology is revolutionizing the industry? Read on to discover the trends that every market researcher should keep an eye on! ??https://lnkd.in/eWFnMVRU

Survey intercepts are a tried-and-true method for collecting real-time data, even in the age of online surveys. This approach involves interviewing people on the street or in other public spaces to gather feedback on their immediate experiences. While it can offer high-quality responses and valuable insights, survey intercepts come with their own set of challenges, including costs and extensive planning. Curious about whether survey intercepts are right for your research? Read on to explore the key pros and cons before you decide if this methodology fits your needs! ??https://lnkd.in/e6BcrH8q

Need to know Sampling 101! Before launching your survey, make sure you’ve got a solid sample plan. Sampling is essential for ensuring your research accurately represents your target audience, helping you make data-driven decisions. In our blog, we break down the key concepts of sampling, from defining what a sample is to ensuring it’s representative of your population. Curious about how to plan the perfect sample size and methodology? Read on for the full guide! ??https://lnkd.in/eSzRw2hU

New research from Provoke Insights explores how US grocery trends—budget-consciousness, organic demand, and diverse shopping habits—could impact the plant-based sector. #plantbased #retailinsights #veganUS

At Provoke Insights, we’ve built a strong specialty in sustainability research—not just because it’s in demand, but because we believe in it. From solar panels and recycled plastics to eco-friendly grocery products and cell-based meat, we’ve helped brands across industries define their unique positioning in a competitive, evolving space. Our work with a global recycled resin producer is just one example of how we help brands differentiate themselves, understand decision-makers, and map out the path to purchase. Whether it’s Fortune 500 companies or innovative startups, we provide the insights needed to drive real impact. We’re proud to support brands making a difference. Want to learn more about how research fuels sustainable success? Check out our case studies: https://conta.cc/3Cuo5vl #Sustainability #MarketResearch #BrandStrategy #EcoInnovation #ConsumerInsights

Valentine’s Day isn’t just about romance—it’s also about the art of shopping. Whether you’re celebrating love, friendship, or self-care, shopping is a social experience, and our Winter 2025 Trends Report proves it. Key Insights on How Relationships Shape Shopping: -23% of consumers frequently shop with friends and family, especially parents, city dwellers, and those with an optimistic outlook. -Singles, with an average age of 37, are more likely to embrace social and active experiences, including exercising outdoors (45%), going dancing (23%), and attending concerts (16%). -Married consumers, averaging 46 years old, focus more on enhancing home life, from dining at high-end restaurants (31%) to baking (48%) and home improvement projects (26%). What does this mean for brands? -Tap into social shopping—people trust recommendations from their personal networks. -Highlight experiences over products—consumers want purchases that fit their lifestyle. -Personalize messaging—singles seek adventure, while couples focus on home and dining. This Valentine’s Day, shopping is about more than gifts—it’s about the connections we make along the way. Read the full blog to explore these trends. https://conta.cc/4hLIv1Q

Do You Shop Like the Wealthy? High-net-worth shoppers aren’t chasing discounts—they’re driven by influence. Friends and family play a major role in their buying decisions, making them more likely to splurge to stay ahead of the curve. But even with their spending power, they still rely on online reviews before making a purchase. If your brand is targeting affluent consumers, the key isn’t price—it’s influence. How are you leveraging social connections to drive sales? Check out the Winter 2025 Trends Reports to learn more about the high-net-worth consumer. https://lnkd.in/eK4D4k5v #LuxuryMarketing #HighNetWorth #ConsumerTrends #BrandStrategy #MarketResearch

Is Your Brand Stuck in the Past? It’s Time for a Refresh! A 150-year-old insurance brokerage knew they needed to evolve—but how do you modernize a brand while staying true to its legacy? ?? Through a strategic mix of quantitative & qualitative research, Provoke Insights uncovered the messaging, positioning, and marketing strategies that resonated most with their target audience. The result? A bold new brand identity, an updated advertising campaign, and fresh sales materials that are driving real growth. If your brand feels outdated or isn’t standing out in today’s crowded market, it’s time for data-driven insights to power your refresh! Read how we helped this brokerage reinvent itself for the modern era: https://lnkd.in/epm8eKEu #BrandRefresh #MarketResearch #InsuranceMarketing #ConsumerInsights #BrandStrategy

How Can Market Research Help Your Food Brand Stand Out? Launching a new food product is more competitive than ever. Pricing, positioning, and knowing your ideal audience can make or break success. Market research helps brands answer critical questions: ? What’s the right price point to drive sales? ? Who is most likely to buy your product? ? What markets offer the best opportunities? ? How are consumer eating habits evolving? ? What is the competition doing? ? How can you differentiate? Understanding these insights is key to gaining market share and staying ahead of industry trends. How does your brand use research to stay competitive? Read more: https://conta.cc/3CuxC5z #FoodIndustry #GroceryTrends #MarketResearch #ConsumerInsights #BrandStrategy