Provi

Earlier this month, Provi & Beverage Media Group were pleased to support the Retailer’s Alliance Dinner in New York City—a wonderful opportunity to connect with industry leaders and partners. The Retailers Alliance, founded in the 1960s, represents New York's top retailers, and this event showcased the collective strength and collaboration within the beverage alcohol industry. ?? Pictured: charles merinoff, Co-Chairman, Breakthru Beverage Group (BBG); Ian Griffith, VP, Industry Affairs, Provi; Lily Fan, Chair, New York State Liquor Authority (NYSLA); John Bodnovich, Executive Director, American Beverage Licensees (ABL); Jeff Saunders, President, Retailers Alliance (Photographer: Jack Miller)

Provi is proud to join the North Carolina Beer and Wine Wholesalers Association (NCBWWA) as an affiliate member. Since 1936, the NCBWWA has played a key role in supporting and protecting North Carolina’s local, family-owned beer and wine distributors. At Provi, we recognize the vital role distributors play in providing quality products to retailers and ensuring an efficient three-tier system. We look forward to strengthening our support for distributors across North Carolina and contributing to a thriving beverage marketplace.

Partner Spotlight: Athens Distributing Company of Tennessee Athens Distributing Company stands as Tennessee’s premier distributor of fine wine, spirits, and beer, serving bars, restaurants, and retailers across all 95 counties. With a family-led approach, Athens Distributing values trusted relationships with both Suppliers and Customers. Their commitment to operational excellence spans from Nashville to Knoxville, Chattanooga, and Memphis. We’re proud to spotlight a partner who shares Provi’s dedication to seamless service and industry expertise.

At Provi, we understand the positive impact #innovation can bring to the entire beverage alcohol industry. We’re honored to join the Distilled Spirits Council of the United States’ Innovation Showcase virtual competition, with our own David Wojnar, SVP of Industry Affairs and Social Responsibility, serving as an esteemed judge. Looking forward to seeing the industry’s brightest ideas in action! #DISCUSconf25

Raising a glass to AP Wine Imports, a New York-based importer dedicated to quality and sustainability. From organic to biodynamic selections, their portfolio of family-owned estates helps top restaurants and retailers deliver an exceptional wine experience. Cheers to?their continued partnership!

This morning Provi's SVP of Industry Affairs, David Wojnar moderated a panel "AI + Alcohol Industry," at NCSLA's 2024 North-South Regional Conference. Panelists (Provi's Senior Marketing Manager, Katherine Arts; Vermont's Chief Data and AI Officer, Josiah Raiche; and Diageo's VP & Associate General Counsel, Margaret Lu) shared best practices around how AI can enhance regulatory processes, improve efficiency, and create new opportunities in the beverage alcohol sector. Cheers to our industry colleagues at NCSLA for fostering education around innovation within the sector. (cc: Pamela Frantz)

We are looking forward to moderating and participating in an upcoming panel at NCSLA's 2024 North-South Regional Conference. Moderated by Provi's SVP of Industry Affairs, David Wojnar, the panel, "AI + Alcohol Industry," will feature insights from Provi's Senior Marketing Manager, Katherine Arts alongside Josiah Raiche, Chief Data and AI Officer for Vermont, and Margaret Lu, VP & Associate General Counsel at Diageo. We are grateful to Pamela Frantz, Executive Director of NCSLA, for providing us the opportunity to continue to lead conversations around "Innovating with Integrity" and further educate the industry on embracing innovation while ensuring compliance and safety.

Join us on Tuesday, October 22, at 1:00 p.m. ET for the final 2024 installment of the "Beyond the Glass" roundtable series titled Navigating the New Era of Trade Marketing: Building a National Alcohol Brand Across the U.S., presented by Provi and SevenFifty Daily. Hear from Cynthia Lohr and other industry leaders as they share insights on scaling brands nationwide through strategic distribution, trade marketing, and partnerships. The panel, moderated by Courtney Schiessl Magrini, Editor-in-Chief of SevenFifty Daily, includes: - J. Robert Hall, CEO of Ole Smoky Distillery, LLC & Chairman of Responsibility.org - Cynthia Lohr, Co-Owner & Chief Brand Officer, J. Lohr Vineyards & Wines - Marissa Kinsey, VP of Trade Marketing, BeatBox Beverages - Christina Stella, SVP of Supplier Partnerships, Provi This conversation will explore the importance of key account presence, distributor relationships, and how evolving trade marketing channels boost brand visibility and retailer engagement. Attendees will gain practical strategies for staying visible across both physical and digital spaces while navigating the unique challenges of the alcohol industry. Read more: https://lnkd.in/eWUHGKmY Or register for free at provi.com/beyondtheglass We hope to see you there!

Partner Spotlight: Ajax Turner Company, Inc. At Provi, we’re proud to partner with industry leaders like Ajax Turner, who consistently deliver excellence in the wholesale beverage industry. Their curated portfolio—featuring everything from world-class beers and fine wines to premium spirits and non-alcoholic beverages—supports retailers in offering top-tier selections to their customers. Cheers to Ajax Turner for their dedication to quality and for setting a benchmark in beverage distribution! ??

Provi is a proud vendor partner of the Colorado Restaurant Association & Foundation (CRA), the leading voice for Colorado’s vibrant foodservice industry since 1933. The CRA has been at the forefront of protecting and empowering restaurant businesses across the state, ensuring they continue to thrive. It’s an organization run by restaurateurs, for restaurateurs—driven by a deep understanding of the challenges and opportunities in the industry. We are thrilled to help them further their mission through the education of digital solutions to make their jobs easier.