Protis Global

The Future of Food is Functional Consumers no longer eat just to satisfy hunger. They eat for impact. ?? Energy & focus ?? Sleep & stress management ?? Gut & immune health The rise of functional food and beverage is reshaping the CPG industry, and brands that integrate health-focused ingredients into their products will have a competitive edge. The challenge? Consumers also demand clean labels and transparency—no room for artificial ingredients or misleading claims. How is your brand adapting to this shift? https://hubs.ly/Q0378Wf10

The bottled water industry is about to be disrupted. Most companies rely on rivers, reservoirs, and municipal sources for their supply. But what if water could be created from thin air? A1RWATER is redefining what’s possible: ? Drinking water without depleting local resources ? Installations in schools, offices & homes to generate water on-site ? The potential for sparkling water & sports drinks made without a water source If you’re in CPG, hydration, or sustainability—this is a space to watch. Would you drink water sourced from the air? Drop your thoughts in the comments. https://hubs.ly/Q0378J_H0

Who’s had the biggest impact on your career? For Joe Fortune, it’s his dad. Growing up, he got a firsthand look at sales, marketing, and leadership—tagging along on business trips, watching his father take calls in one of Ireland’s first car phones. That exposure shaped how he saw business and, eventually, how he approached his own career. But the biggest lesson? Understanding numbers. Joe’s dad told him: ?? “If you understand numbers, you’ll have more credibility in business.” So even though his passion was in sales & marketing, he studied finance, earned the equivalent of a CPA, and built a career balancing commercial instincts with financial strategy. The best leaders are shaped by experience—both what to do and what NOT to do. Who’s shaped your career the most? Drop a comment and share the biggest lesson you learned from them. https://hubs.ly/Q0378P4Q0

Zevia just dropped a commercial with Jelly Roll, and it’s got major ‘90s nostalgia. The spot is a clever nod to Cindy Crawford’s legendary Pepsi ad—except this time, it’s in the better-for-you category, proving that zero sugar doesn’t mean zero swagger. Jelly Roll’s partnership with Zevia isn’t just about great marketing. It’s a sign that better-for-you beverages are expanding beyond traditional audiences, tapping into a broader market—including men who want cleaner choices without sacrificing taste. Congrats to our partner Zevia on this bold move! Watch the full commercial here: https://hubs.ly/Q03bbj6F0

The beverage industry is getting competitive. From functional sodas to major M&A deals, here’s what’s shaping the space this week. ? Poppi & Olipop saw massive growth after price drops—evidence that affordability still drives volume, even in premium categories. ?? Bloom Nutrition’s Bloom Pop signals another functional soda challenger in an already tight space. ?? New Water Capital’s acquisition of Dutch Gold Honey shows private equity’s increasing interest in natural sweeteners. ?? General Mills shutting down G-Works hints at a shift in how big CPG bets on innovation—more M&A, fewer in-house incubations? With all these moves, where do you see the most disruption happening? Are big CPGs playing defense while startups drive real innovation? Let’s discuss. ?? Full breakdown here: https://hubs.ly/Q039QWPH0

Interviewing in 2025—What Candidates Need to Know A strong resume gets you the interview. A strong interview gets you the job. Here’s what separates top candidates from the rest: ? They tell their story. Great candidates don’t just list skills—they showcase impact. ? They prepare for behavioral questions. Hiring managers want real examples of problem-solving. ? They ask great questions. The best interviews are conversations, not interrogations. The key to standing out? Confidence + preparation. What’s the best interview tip you’ve ever received? Drop it in the comments! https://hubs.ly/Q0378Psk0

Modern Consumers Expect More from Beverage Brands The beverage industry is evolving—fast. Consumers today don’t just want great-tasting drinks. They expect: ?? Functional benefits – hydration, gut health, energy, relaxation ?? Sustainable practices – ethical sourcing, recyclable packaging ?? Authentic brand storytelling – transparency & purpose-driven messaging If your brand isn’t keeping up with these demands, you’re already behind. What’s the biggest shift you’ve seen in the beverage industry recently? Drop your insights in the comments. https://hubs.ly/Q0378LyX0

The CPG industry isn’t slowing down. This week, we’re seeing strategic acquisitions, major product launches, and leadership shake-ups that could reshape the landscape. ?? Bloom Nutrition enters the soda category with Bloom Pop, challenging brands like Poppi and Olipop. ?? Ithaca & Graza team up for a premium olive oil hummus, reflecting the rise of high-quality ingredient collaborations. ?? Former Jack Daniel’s President joins Uncle Nearest, signaling big ambitions for the whiskey brand. ?? Crystal Light enters the alcohol space with its first RTD vodka refresher, capitalizing on lower-calorie cocktail trends. ?? Keurig Dr Pepper bets big on Ghost Energy, spending $225M for distribution rights. With startups disrupting legacy categories and major players solidifying market positions, the question is: Who’s making the smartest move? Drop your thoughts in the comments. ?? Full breakdown here: https://hubs.ly/Q039QYnL0

Job Search Success in 2025 = Adaptability Here’s the truth: The job search landscape is evolving. ? Old strategy: Submit 100 applications & hope for a response. ? 2025 strategy: Build visibility & leverage AI-driven hiring trends. If you want to stand out, focus on: ?? Your personal brand (your LinkedIn, content, and network matter) ?? Results-driven storytelling (recruiters want proof, not fluff) ?? Continuous learning (skills gaps are real—stay ahead) The most successful job seekers don’t just adapt to change. They stay ahead of it. What’s one job search tip that’s helped you land opportunities? Drop it in the comments! https://hubs.ly/Q03788xp0

The Shift Toward Healthier Food is Here to Stay The way people eat is changing—and it’s happening fast. Consumers aren’t just looking for “healthy” food. They want: ? Functional benefits (energy, gut health, brain support) ? Transparency in ingredients & sourcing ? Sustainably produced, clean-label products What used to be niche is now the expectation. Brands that embrace this shift will thrive. Those that don’t? They risk losing relevance. The real question: How are you adapting to changing consumer demands? https://hubs.ly/Q0378pyX0