Prospectacus

What a great article this was to read! It breaks down the top 10 reasons to outsource your demand generation and appointment setting. These reasons and more consistently motivate and drive the team here at Prospectacus to continue "Redefining The Art of Customer Contact". https://lnkd.in/gV-n_7u4

One of the biggest challenges our clients face is having an undefined definition of "who" their most ideal prospects/and future customers are. Let's take a more surgical look. The root of unproductive B2B sales prospecting is a lack of understanding. If you don’t understand your target audience—their interests, pain points, and buying triggers—how are you supposed to sell to them? To put it simply, without a deep understanding of your target audience, your sales efforts will fail. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics (source): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. 93% of companies who exceed lead and revenue goals report segmenting their database by persona. 56% of companies have created higher quality leads using buyer personas. 36% of companies have created shorter sales cycles using personas. 24% of companies gained more leads using buyer personas. It is more effective to target cold leads with persona-based content than targeting warm leads without using persona-based content (58% versus 45%). If your sales and marketing departments haven’t already sat down to create buyer personas, this should be step number one. Consider the different types of people who have the most success with your product. Who are they? Why do they buy? How do they move through the sales funnel? The more granular you get, the more specific you can get with your sales prospect list. #b2b #customers #leadgeneration #ideal #prospecting

Prospectacus would like to warmly wish our treasured clients, their families and all of you a very Merry Christmas! May your home be filled with the true spirit of Christmas, and may the presence of the Lord and his Wisdom guide you into a New Year of blessings and grace. Thank you for your unbelievable support in 2024, and we look forward to serving you with integrity in 2025! #merrychristmas

Have you and your team begun to consider your 2025 growth strategy? Even with two weeks left until Christmas, 4th-quarter plans always lead to 1st-quarter growth and productivity. So why wait? 1) Find a business development partner you trust at an expert level. Someone that is doing something that no other company is doing. This is how they become invaluable to you vs. an ordinary vendor. 2) Define your target audience and be incredibly granular. Who is your most ideal prospect and how are you reaching them? 3) Is your company doing something so unique that you want to shout it from the rooftops but you don't have time to market to those who would love to hear that message? 4) Would it be eaiser to run other parts of your business more efficiently while filling up your calendar monthly with "1 yard line" sales opportunities? If you said "YES" to #s 3 and 4- Let's introduce ourselves to one another, create a business plan, and start the New Year with a BANG! (pun intended!) www.prospectacus.com

Have you and your team begun to consider your 2025 growth strategy? Even with two weeks left until Christmas, 4th-quarter plans always lead to 1st-quarter growth and productivity. So why wait? 1) Find a business development partner you trust at an expert level. Someone that is doing something that no other company is doing. This is how they become invaluable to you vs. an ordinary vendor. 2) Define your target audience and be incredibly granular. Who is your most ideal prospect and how are you reaching them? 3) Is your company doing something so unique that you want to shout it from the rooftops but you don't have time to market to those who would love to hear that message? 4) Would it be eaiser to run other parts of your business more efficiently while filling up your calendar monthly with "1 yard line" sales opportunities? If you said "YES" to #s 3 and 4- Let's introduce ourselves to one another, create a business plan, and start the New Year with a BANG! (pun intended!) www.prospectacus.com

We want to wish our beloved clients, their families you, and your family a bountiful holiday. Warmest wishes for a peaceful celebration this year. Sending you wishes for abundance in all things that matter. We hope you all have a restful and restorative Thanksgiving break! #Thanksgiving #gratitude ##leadgeneration #LinkedIn

Interesting fact from a survey in July of 2024 says that 61% of companies who market B2B identified generating traffic and leads as their biggest challenge.

https://lnkd.in/g9pgHSnu

Happy Veterans Day to the men and women of our armed forces past and present. Those who fight and die so that we can stand and salute our flag. ???? #honoringallwhoserve “We’re blessed with the opportunity to stand for something — for liberty and freedom and fairness. And these are things worth fighting for, worth devoting our lives to. And we have good reason to be hopeful and optimistic.” — Ronald Reagan

Deciding to hire a business-to-business appointment-setting agency can supercharge your sales and marketing efforts. Be sure to choose a strategic partner that understands the mindset and priorities of B2B buyers. Choose a firm that goes beyond appointment generation to make a prominent difference in your sales pipeline long-term. Prospectacus has built a reputation as one of the top B2B appointment-setting services, backed by 25+ years of experience and expertise across numerous industries. We serve as an extension of your sales organization. Our U.S.-based appointment setters help you save time and achieve results. We help do the research, cold calling, and relationship building to identify and target your top sales decision-makers – and start to drive revenue uphill. We handpick each lead and prequalify them before scheduling any meeting. Connecting only with ready-to-buy prospects increases your closing rate to around 20% on average. #b2b #sales #appointmentsetting #marketing #leadgeneration