PROSOCO, Inc.

There's not many things we do conventionally at PROSOCO. But, why? In essence, because there's always better ways out there. There's better processes, better technologies, better chemistries, better systems, and as long as there's a better way out there, we strive to find it. We've never taken the easy road and that's how we like it. Hear from our staff members on why we're OK with being different.

Myth #1: They’re all the same. Not all masonry water repellents are alike. The two main types are film-formers (also known as “sealers”), and penetrants. Film-formers create a continuous film over the surface, but they may also trap moisture behind the film and create larger issues. Penetrants work by penetrating and bonding in the pores of the masonry. Penetrants can resist bulk water while allowing the substrate breathe. Myth #2: Water repellents provide no value in performance and therefore aren’t necessary. When masonry gets wet, it goes from a thermal barrier to a conduit as the moisture carries the colder or warmer temperatures into the masonry. By keeping the substrate dry, you can actually help maintain the building’s performance values as well. Myth #3: If I don’t see beads, it’s not working. Not true. Think about the last time you put Rain-X on your car’s windshield. The beading is incredible, but ask yourself, ‘Did my windshield not repel water before I applied it?’ The point is the beading effect is beneficial but does not determine ultimate performance. Myth #4: A water repellent is just going to degrade my historic building. This belief is based on the issues associated with outdated technology like film-forming sealers. With today’s technology in penetrating, breathable, water repellents, nearly every masonry substrate would benefit in more ways than one without the detriments associated with the sealers of yesteryear. Myth #5: A solvent-based product is always going to outperform a water-based one. While this may have been the case years ago, water-based technology has come a long way, and you can get equal or better performance with today’s water-based products than we used to only expect out of solvent-based protective treatments. Myth #6: Applying a water repellent means my building is waterproof. A water repellent helps significantly, but it’s not the end-all, be-all solution to keep 100% of water out of your building. If you’re looking for something waterproof, select your product accordingly. Otherwise, keep the word “repellent” in mind to manage expectations.”

The married-couple-slash-business-partner-team of Shawn and Artie Gold always knew they wanted to grow a company to new heights. They didn’t always know the what, or the how. It didn’t matter. They would go on to prove their shared ambition was enough to get them to the right place at the right time, and the growth would come later. It started around 2014, when the Golds bought Sparkle Wash Fox Valley, a franchise specializing mostly in truck-washing, and servicing Wisconsin’s Fox Valley – which some may know better as Fox Cities, in Fond du Lac. https://hubs.ly/Q02YCGyS0

Think masonry cleaning is a static field? Not so! We talked to our VP of Sales Jake Boyer about upcoming trends in masonry cleaning and restoration, including what's new (cleaning with drones?), and what may never change. https://hubs.ly/Q02YBQSp0

In honor of Veterans Day, we give our highest gratitude to everyone who has served our country here at home or overseas, including several PROSOCO team members. Thank you all for your service. #VeteransDay #Vets #Service #ThankYou

Did you spot us in the latest issue of the APT Bulletin? We are proud supporters of the Association for Preservation Technology International and are looking forward to next week's conference in Montreal. Come find us in booth 55! We'd love to see you. https://hubs.ly/Q02X9kzK0

Growing up, Passive House builder and consultant Sy Safi idolized his Dad. "He empowered us to think on our own and not be satisfied with the status quo, so I was never content with anything that didn’t work, quite frankly. He respected us and asked us questions to engage our minds." He also inspired in Safi a constant curiosity and drive to build the most efficient, high-performing structures possible. Read his full story: https://hubs.ly/Q02WBJrs0 #PassiveHouseBuilder #PassiveHouseConsultant #PassiveHouse #HighPerformanceConstruction #BuildBetter #YouUsTheProject #BuildingScience

Earlier this year at the Woodlawn Cemetery and Green-Wood Cemetery in New York City, a new class of apprentices learned about masonry restoration, cleaning, tuckpointing and more as part of Bridge to Crafts, an organization that connects young people to jobs in these trades. This year, Guy Mazza, Natalie Daleney, and Shea McEnerney aided in the training. Read about this awesome group of volunteers! https://hubs.ly/Q02WxPfc0 #HeadstoneCleaning #MasonryRestoration #MasonryCleaning #BridgeToCrafts #SkilledLabor #NewYorkCity #Trades

Halloween at PROSOCO! ?????? #TrickorTreat #Halloween #HolidayFun

How to choose the right air barrier #construction #buildingscience