The alts arms race is on. As the world of alternative investments opens its doors to individual investors, firms are racing to tap into the approximately $58 trillion administered by private wealth managers. While large asset managers have the upper hand with brand recognition and expansive distribution networks, the private markets firms in the middle are faced with the challenge of building a brand that stands out from the crowd. In our recent report, we examined how alts firms are communicating in this new era and outlined key takeaways for those who want to win. Explore the full report below to learn more.
Prosek Partners
公共关系和沟通服务
New York，NY 20,978 位关注者
Integrated marketing and communications firm that brings fresh ideas to financial and professional services clients.
关于我们
Prosek Partners builds – and protects – the top brands in business. We are a certified Woman-Owned Business and among the largest independent, integrated communications and marketing firms globally. Specializing in providing a full range of communications solutions to financial and professional services companies, Prosek delivers business impact through an unexpected level of passion, creativity and marketing savvy. Services include media relations, thought leadership, social and digital media, public affairs, investor relations, financial communications, transaction services, crisis communications and issues management, content creation, conference support, publishing, media training and more. Prosek's strategic branding and integrated marketing arm – Prophecy by Prosek – offers brand strategy, award-winning design, digital and advertising capabilities. Prosek has been named PRovoke’s “Global and North American Corporate/Financial Agency of the Year” and a top-five global M&A and shareholder activism agency.
- 网站
-
https://www.prosek.com
Prosek Partners的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 201-500 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 1990
- 领域
- public relations、media relations、investor relations、marketing、digital、creative、content creation、events、branded content、social media、reputation management、content marketing、influencer marketing、video、native advertising、media buying、digital marketing、branding、design和website
地点
Prosek Partners员工
动态
-
Pantone will soon reveal the color that will define the year ahead, selected based on global research, psychology, and reflections on the culture. Our Prophecy Design Director Sara Haney's prediction for the 2025 Pantone #ColorOfTheYear is… Ultramarine Green! Leave a comment with your own prediction and check out her reasoning in our latest #UnboxedThoughts blog ?? https://lnkd.in/e88Uhmu3
-
This #Movember, let’s redefine what it means to “be a man.” The Movember movement isn’t just about growing mustaches – it’s about breaking down stereotypes and promoting men’s health by addressing preventable challenges like suicide, prostate cancer and testicular cancer. Since 2011, Movember has funded over 1,300 mental health projects and advanced cancer research. Let’s continue supporting the men in our lives and making a difference.?? Read more in our latest #UnboxedThoughts blog penned by Ryan Whittington ?? https://lnkd.in/e5Y-2MfQ #GiveBack
-
-
Join Digital Vice President Lucille Bootman for a #DayintheLife as she takes us behind the scenes of her role at Prosek's Boston office. From developing new business proposals and conducting audits to participating in webinars on executive thought leadership, Lucille offers an inside look at the fast-paced and rewarding environment that defines life at Prosek. Learn more about working at Prosek here????https://lnkd.in/ecvK38TE
-
Big win for the Prophecy team! We took home two bronze awards: one for our work on Goldman Sachs Advisor Solutions in B2B Demand Generation, and another for Lincoln Property Company in Digital Experience: Best Website Experience. What a great way to close out the year!
-
Prosek perspectives continue to be central at closed-end fund events. Partner Brian Schaffer first shared his expertise on a panel focused on modernizing proxy campaigns at Investment Company Institute's Closed-End Fund Conference. Later in the week, he joined senior leaders at Active Investment Company Alliance’s 2024 Fall Roundtable to cover the challenges and opportunities of activism in the closed-end fund sector. At both conferences, Brian shared the stage with experts from firms such as Nuveen, a TIAA company, abrdn and Adams Funds. Prosek's Special Situations practice has ranked #1 for Investment Fund Activism Defense in?Bloomberg's Global Activism League Tables since 2021. To learn more, visit ? https://lnkd.in/ehS6YD9y.
-
-
“The size of the private credit market seems to know no bounds.” In his Letter to America, Partner Mark Kollar examines the rapid expansion of private credit, shedding light on the potential risks and fragility in the market. While non-bank financial institutions lent over $2.1 trillion to corporate borrowers last year, Mark highlights concern over financial vulnerabilities, including smaller borrowers carrying more debt and increased competition putting pressure on lending standards. Explore the factors behind this growing risk below and subscribe to receive future editions here ?? https://lnkd.in/dvhKfG9D Alastair Crabbe
-
Counting down to year-end? While 2025 isn’t here just yet, we're here to help your business race to the finish line with must-know digital marketing insights. In this edition of the Digital Download, Lauren Carmin explores key CTV data, new LinkedIn boosted post features and how to make the most of LinkedIn's new video feed. Ready, set, read! ??
-
Prosek’s Sports Business practice was on-site at #SuperInvestor in Monaco to support the annual conference’s first-ever Investing in Sports summit, organized by SuperReturn and chaired by EY. Wrapping up the event in style, our own Matthieu Roussellier from our London office hosted a fireside chat featuring football legend Thierry Henry. The summit brought together investors and operators from the US and European sports ecosystem, covering topics like sports’ correlation with macro markets, industry regulations, sustaining the rise of women’s sports and opportunities for retail/private wealth investors. Read more in our #UnboxedThoughts blog here ?? https://lnkd.in/eCBVCB3W #SportsBusiness #PrivateEquity
-
-
Democratizing alternatives starts with educating financial advisors. Managing Partner Jennifer Prosek joins Joseph Reilly to discuss how private markets firms are breaking into the wealth channel and reshaping the industry. Drawing on insights from our Reaching for Retail report, Jen explains how early adopters are leading the way with advisor-focused strategies and consumer marketing. Listen to the conversation on the Private Capital podcast here ?? https://lnkd.in/eXU4PJSk
-