ProResource, Inc.

Honored to be included in this Forbes article from Jodie Cook about LinkedIn consultants! It's interesting to see how other LinkedIn branding experts go about helping their clients. There is such a range of options now for anyone who needs help raising their visibility and building their brand on LinkedIn. https://lnkd.in/e7Ziw3HB

Telling stories is powerful—but only if they lead somewhere meaningful. To make your LinkedIn storytelling truly impactful, start by asking these 3 questions: 1. What does your audience want to learn or achieve? 2. What do you want them to feel? 3. What action do you want them to take? When you focus on these questions, your stories won’t just inform—they’ll transform. #storytelling #leadership #engagement #linkedinstrategy

Do you see yourself as a natural #storyteller? Most CEOs and executives would say no. But being able to tell stories effectively is an important skill for any leader. Stories help you connect with your employees, customers and partners on an emotional level, making your vision and values more relatable and memorable. They help you inspire, motivate, and influence others, so you get more people on board with your ideas and drive action. What's your first step in improving this skill? Choosing the stories you need to tell! Start here - check out this list of 12 stories every leader needs to be able to tell. #storytelling #executivesocial #socialceo

You’re posting regularly, engaging with your network, and sharing valuable content... But the results just aren’t there. Sound familiar? Many people on LinkedIn feel stuck, wondering why their content isn't getting the expected traction. Most assume it’s the algorithm — or maybe they just need more followers. But here’s the truth: It’s not always about reach. Most of the time, the problem is how you're using the platform. Small, often overlooked mistakes could be the reason you're not seeing results. Here’s what we see time and time again: Mistake #1: Leaning too much on curated content. We've all done it — sharing links, articles, and videos from other sources, thinking it's helpful. But here's the catch: LinkedIn doesn't favor content that takes people off their platform. In fact, to your audience, it feels like a homework assignment. "Here, read this article I found." Most people won't. Mistake #2: Relying too heavily on ChatGPT for content. ChatGPT is an amazing brainstorming tool. But when your content sounds overly polished and generic, it falls flat. The real power of LinkedIn lies in sharing YOUR insights, stories, and expertise — that's what attracts your audience. Don't let AI dilute your voice. What's the solution? Create original, personal content that speaks directly to your audience. LinkedIn is built on connections and authenticity, not on sharing links or over-automated posts. If you need ideas of what to post about, ask our JudyAI! She will come up with one idea after another until you find one you like. Or, of course, we can write your posts for you. We interview you once a month, then draft your posts for the coming month. That makes it so easy! But if you want to write your own, get inspiration from our AI! https://lnkd.in/dWRM4vAN

“Stories are business cards that get you in the room where you want to be.” Telling stories is a powerful way to connect with others. Your story allows people to see the real person behind the title. And stories make whatever you talk about far more memorable. If storytelling doesn’t come naturally to you, let our writers help. They interview you, then turn what you tell them into compelling LinkedIn posts. #personalbranding #thoughtleadership #linkedinbranding

The key to unlocking genuine connections on LinkedIn is trust. Want to know how to get there? Here are three impactful ways: 1?? Share your wins. It doesn’t come off as bragging when you give credit to your team. 2?? Give back. Whether it’s to your industry or your community, generosity builds trust. 3?? Get real. Share authentic insights about who you are, beyond your work. So, how do you show up on LinkedIn to earn trust? #trust #authenticity #leadership #linkedintips

Authenticity is the foundation of trust. Let people see who you are—your values, your vision, your leadership—and trust will naturally follow. #leadership #personalbrand #trust

Almost half?of startup failures stem from misreading market demand, while?about a quarter?result from a weak founding team, according to CB Insights. This underscores the critical role of having a strong, adaptable, and aligned founding team to navigate the challenges of launching a business. A solid team brings diverse perspectives, strategic thinking, and resilience — all crucial for accurately assessing market demand and making smarter decisions. So how can you build that dream team? LinkedIn provides the perfect platform to: ?? Attract top talent?with aligned values and complementary skills ?? Network with potential co-founders, investors, and advisors?to strengthen your core ?? Stay ahead?with industry insights and trends Your team is your strongest asset. Invest in building it right!

Love this discussion about CEO communications strategy from McKinsey & Company's CEO Insights. "The best CEOs make connecting with stakeholders a core part of their agenda and have a plan to make the most of their 'moments of truth.'" https://lnkd.in/eZzudy-Z

Why do some leaders seem to effortlessly attract opportunities, loyalty, and success? You know what the answer is - they have a powerful personal brand. But we're not talking about ego-enhancing social media stunts or self-promotion. We're talking about a brand that represents who you truly are and sets you up to achieve your career goals. An authentic brand allows you to: ? Control your?narrative ? Connect with?your people ? Build?credibility and loyalty ? Boost?your business We dig deeper into these four?long-term?benefits of personal branding in this blog. Take a couple minutes to skim and pick up insights that could transform how you approach your leadership visibility and impact. https://lnkd.in/dCVeh6_j