PropFuel

"Sign up now! Register today! Here’s everything you need to know!" Does this sound like your event promotions in a nutshell? Don't worry, you are not alone. But what if we told you there was a simpler, more effective way to connect with potential attendees? On the latest episode of Association Strong, Michael Hoehn from IASLC joins Dave and Tom to share a smarter approach to increasing engagement: ?? Why capturing intent (not just pushing registration) leads to better engagement ?? How asking one simple question—"Are you planning to attend?"—creates a real conversation ?? The power of removing friction so members take action naturally It’s not about selling the event upfront—it’s about starting a dialogue that gets members engaged. ?? Listen now: https://lnkd.in/eMxb8YJU How is your association simplifying event outreach?

Most associations try to do too much, offering an overwhelming list of benefits, sending long emails, and hoping something sticks. But real member value isn’t about more. It’s about focus. In the latest Association Strong episode, Michael Hoehn from IASLC joins Dave and Tom to talk about: ?? Why keeping things simple drives engagement and retention ?? How associations can better understand what members truly value ?? Why focusing on the right initiatives (not all initiatives) is key to success If your association is trying to do everything, you’re probably not doing everything effectively. ?? Listen here: https://lnkd.in/eMxb8YJU

Most associations think they know what their members want...but how often are those thoughts just assumptions? And more importantly, how often are those assumptions actually right? VPPPA decided to find out. Instead of relying on static surveys and a one-size-fits-all approach to member engagement, they launched a Learner Persona Campaign that turned assumptions into real conversations. Which - by the way - completely changed the way they engage their members. What they uncovered? ?? Members didn’t fit neatly into pre-defined personas ?? Traditional conferences weren’t the universal solution ?? Real-time engagement drove higher participation than ever before And the best part? They didn’t have to guess anymore. ?? Read the full story to see what happened next: https://lnkd.in/emaSv7gP Are you still making assumptions about what your members want? Or are you ready to start listening?

If your new member onboarding feels manual, disjointed, and painfully slow...you’re not alone. In our recent webinar, Megan Roloff with NAGC shared how her team was stuck sending just two emails per month manually—not because they wanted to, but because their small team couldn’t handle more. The result? A huge lag between joining and engagement, missing that critical “right when we have their attention” moment. Learn how you can tackle this common pain point and see how organizations are streamlining onboarding with conversational engagement so members feel connected immediately. ?? Watch the full webinar here: https://lnkd.in/e-s9DFjx

Could you imagine knowing EXACTLY why a new member joined your association? We have good news for you...this is doable! And you can even use that insight to create meaningful, relevant touchpoints throughout their journey with your association. That’s exactly what NAGC is doing with PropFuel data. By tracking each member’s top priority at the time of joining, they can send targeted follow-ups that keep engagement high. Found a new resource that aligns with their interests? Send a quick "Hey, this might be useful!" nudge instead of a generic email blast. It’s a simple but powerful shift: Engagement isn’t about sending more—it’s about sending what matters. ?? Watch the full webinar here: https://lnkd.in/e-s9DFjx

We're so excited to team up with our pals over at Betty:AI to talk AI and member engagement. ?? Join us on March 11th to see how Missouri State Teachers Association used Betty + PropFuel to increase advocacy engagement. This is going to be a fun one.

We live in a Netflix society—people don’t just want information, they want it to be relevant, engaging, and tailored to them. This goes for new member onboarding. Onboarding shouldn’t feel like a long, one-size-fits-all email series. It should feel like a choose your own adventure book—guiding members based on their interests, needs, and pace. Want to explore networking? Go this way. Need resources? Head over here. See how organizations are reimagining onboarding as an adaptive experience that keeps members engaged from day one in our new member onboarding webinar. ?? Watch the full webinar here: https://lnkd.in/e-s9DFjx How are you making onboarding more interactive for your members? Drop your ideas in the comments!

Are you using AI to level up how you engage with your members? Over the past year, we’ve rolled out a lot of AI-driven features in PropFuel. These features are intended fo help associations cut through the noise, automate the busy work, and personalize outreach at scale. This month, we’re recapping all the AI features we've released over the last year—showcasing how AI helps make membership engagement easier and more effective. Here’s a sneak peek: ??AI Copywriter – Instantly generate subject lines, emails, and landing pages (for real, it’s instant) ???Campaign Blueprints – Pre-built, AI-powered campaigns ready to launch (with information populated right from your association’s website) ???AI-Powered Reporting – Insights into engagement trends in your campaigns at the click of a button (so you can say goodbye long hours spent combing through the numbers) ???Customizable AI Assistant – Fine-tune AI-generated content to match your voice And this is just the start.? Read the full update here: https://lnkd.in/e6cMDs2W Which AI-powered feature are you most excited to try?

Your new member onboarding might be missing the mark - here's how to fix it. First impressions matter. Especially in membership. Too often, new members are met with a flood of emails packed with links, benefits, and generic information—leading to overwhelm and disengagement. But there’s a better way. During our recent webinar, Megan Roloff from NAGC shared how her team transformed onboarding from a static email series into a personalized journey—one that lets members choose their priorities, engage at their own pace, and see immediate value. Here’s what made the difference: ??Small, impactful actions right away—no friction, just connection. ??Personalized recommendations based on what members actually want. ??An adaptive journey that evolves based on engagement. This shift isn’t just about better email content—it’s about making onboarding a conversation instead of an information dump. And the results? Higher engagement, stronger relationships, and a big boost in retention. If your onboarding still looks like a one-size-fits-all email sequence, it’s time for a refresh. If you want to see how personalized onboarding actually works, check out the full webinar replay here: https://lnkd.in/e-s9DFjx What’s one onboarding strategy that’s worked well for your organization? Drop it in the comments!??? #MembershipEngagement #Onboarding #Associations #Retention #PropFuel

Simple, actionable, and valuable – this is how new member onboarding should be, right? Rather than bombarding new members with everything they need to know, why not keep it simple? In our recent webinar, Megan Roloff with NAGC broke down 3 quick, no-cost ways to help their members see value right away: ? Confirm their mailing address – Ensure they receive print publications or key materials. ? Share the event calendar – Highlight free-to-member networking and learning events. ? Update their profile – Encourage immediate peer connections. Small actions = big impact. If you need easy ways to confirm your member’s mailing address or update their profile, let’s chat about PropFuel’s integrations. ?? Watch the full webinar here: https://lnkd.in/e-s9DFjx What’s one small change you’ve made to improve your member onboarding?