propelland

Yesterday, we hosted a talk at our Madrid Studio as part of the Madrid Design Festival. Our Growth Director, Luis Villa del Campo inspired the attendees under the theme "Design in Times of Chaos," exploring how design can navigate uncertainty and drive meaningful change in a rapidly evolving world. Our CEO, Hugo Giralt Echevarria also joined the conversation, sharing key market trends and insights into the future of design and innovation. After the session, we enjoyed a coffee with our guests—an opportunity to connect, exchange ideas, and introduce our team. A huge thank you to everyone who joined us today! Let’s keep the conversation going. #Propelland #MadridDesignFestival #DesignInTimesOfChaos #Innovation #FutureOfDesign

Thank you for the amazing response! Our RSVP is now full, but don’t worry if you missed out: you can still join us if a spot opens up. Simply add your name to our waiting list and we’ll let you know right away. ?? Join the waiting list now: https://lnkd.in/g5qjc3ta Our Growth Director, Luis Villa del Campo, will dive into how we can navigate an increasingly chaotic world to create a future that’s more sustainable, inclusive, and human. Our CEO Hugo Giralt Echevarria will also be present, bringing a strategic and global perspective on the role of design as a powerful enabler and connector within organizations. Stay for coffee after the talk and connect with our multidisciplinary team to explore ideas, insights, and discuss how we can shape a better tomorrow together. ??? 25th February, 10am ?? C/ López de Hoyos 135, Madrid ?? Free Entrance. #Propelland #MadridDesignFestival #InnovationForImpact #DesignLeadership #SustainableDesign #InclusiveFuture #OFFMeetings

Twelve years ago, we started in San Francisco with a bold vision: not just to solve problems, but to transform businesses and create new opportunities through design. ? Since then, we’ve expanded with our office in Madrid and delivered projects across 5 continents, shaping the future of digital products, physical products, and spaces. Every challenge has pushed us to learn, adapt, and evolve—while staying true to our core belief: design with purpose. ? ? What we’ve learned in 12 years: ?? Innovation isn’t just about technology—it’s about understanding context, people, and real needs. ?? AI and data enhance our capabilities, but creativity and intuition remain irreplaceable. ?? Anticipating change isn’t enough—we shape it. ? ?? What’s next? We will continue challenging the status quo, exploring new ways to design smarter, more meaningful, and human-centered experiences. By blending strategy, AI, and design, we’ll keep solving complex problems with real impact. ? A huge thank you to our team, clients, and partners for being part of this journey. The best is yet to come.

Muchas gracias a la Universidad de Navarra por su visita hoy a nuestras oficinas, hemos compartido y hablado en profundidad del #dise?o en todas sus facetas, de lo importante de #pensar, de tener #criterio, de #formarse en todos los ámbitos y de lo fascinante de trabajar en un proyecto que cambia vidas!! un abrazo a todos los que habéis venido, os esperamos pronto ??

We’re just TWO WEEKS away from the OFF Meetings at the Madrid Design Festival! Our Growth Director, Luis Villa del Campo, will dive into how we can navigate an increasingly chaotic world to create a future that’s more sustainable, inclusive, and human. Our CEO Hugo Giralt Echevarria will also be present, bringing a strategic and global perspective on the role of design as a powerful enabler and connector within organizations. This is your chance to hear firsthand about Propelland’s comprehensive approach to design—from digital experiences to organizational transformations—and how we put people at the center of everything we do. Stay for coffee after the talk and connect with our multidisciplinary team to explore ideas, insights, and discuss how we can shape a better tomorrow together.? ??? 25th February, 10am??? C/ López de Hoyos 135, Madrid??? Free Entrance.? Register here :https://lnkd.in/g5qjc3ta Don’t miss out on this unique opportunity to engage with innovative ideas and get inspired!? ?? More info: https://lnkd.in/gt-vpMj #Propelland #MadridDesignFestival #InnovationForImpact #DesignLeadership #SustainableDesign #InclusiveFuture #OFFMeetings

We believe education should evolve as fast as the world around it. XTART FP (Grupo UAX) set out to redefine vocational training in Spain, ensuring students gain the skills industries actually need. But to drive real change, they needed more than a vision—they needed a strong, future-ready brand. That’s where we came in. ?? Building a Future-Ready Brand We helped XTART craft a bold, scalable identity, ensuring they could grow while staying true to their mission. From strategy to execution, we defined a clear value proposition, established brand guidelines, and built a foundation for long-term impact. ?? Creating the Online Brand Center To keep the brand consistent, we designed a digital hub where employees and partners can access branding assets, from logos to messaging. This made communication seamless and reinforced XTART’s identity at every touchpoint. ?? Driving Real-World Impact XTART is redefining vocational education in Spain, bridging the gap between education and industry needs. By equipping the next generation with future-proof skills, they’re building a workforce that’s ready for what’s next. At Propelland, we don’t just design brands—we make transformation possible. ?? See the full project here: https://lnkd.in/gVA2BzmF #EducationRevolution #Propelland #BrandingWithPurpose #VocationalTraining #FutureReady

Regional banks must evolve—fast. To stay competitive, they need smart, strategic modernization. Our white paper breaks it down into five actionable steps—Deep Dive, Ideate, Validate, Build, Deploy. Backed by real wins like Bank of the West’s mobile app and FHLB San Francisco’s website redesign, this framework drives efficiency, customer experience, and growth. ?? Download our white paper to learn how to start your transformation: https://lnkd.in/gCRQfGxj

Wences Sanz-Alonso invited propelland to his Portfolio Design class at IE School of Architecture and Design, where we had the chance to connect with design students in their fourth and final year. Cecilia Serra (Service Designer), Maria Ramon (Industrial Product Designer), and Carlota Prieto álvarez (Design Lead) shared their experience on projects involving the integration and execution of diverse professional design profiles. They highlighted how different perspectives and design visions enhance project outcomes, whether for a product, service, or experience.?

We’re thrilled to be part of the Madrid Design Festival, where during the OFF Meetings, our Growth Director, Luis Villa del Campo, will address a critical topic for our times: how to navigate an increasingly chaotic world and contribute to designing a future that is more sustainable, inclusive, and human. From digital experiences and innovative products to organizational transformations, propelland works hand in hand with clients to solve the most complex challenges, always putting people at the center of our decisions. This event is a unique opportunity to explore how Propelland’s comprehensive approach to design can help us rethink the world we want to build. At the end of the talk, attendees will have the opportunity to enjoy coffee with our multidisciplinary team—a perfect moment to exchange ideas, delve deeper into our philosophy, and learn more about how we work at Propelland. ????Don’t miss this talk at the OFF Meetings of the Madrid Design Festival. Together, let’s continue driving ideas that create impact. #MDF25 ??25th February — 10 am??? C/ López de Hoyos 135, Madrid??? Free Entrance More info ?? https://lnkd.in/gt-vpMj

Our team had a great time at #CES this year, diving into thought-provoking discussions, creative showcases, and collaborative innovation. What were your biggest takeaways from the event? Let’s keep the conversation going! ??