PropelAuth

With ui.propelauth.com, it's easy to create the signup, login and user management pages of your dreams. When designing ui.propelauth.com, we focused on making sure it was simple and easy to use - so you don't have to spend a bunch of time figuring out how we designed our components and what props to pass in to restyle it. The code is yours - you can modify it however you like! If you give creating your own pages a try, let us know how it goes! We’d love to see your creations.

Allow us to reintroduce ourselves… We're PropelAuth, an authentication company built for B2B businesses. Companies that use PropelAuth are able to grow faster, and serve larger customers, without worrying about implementing a ton of bespoke authentication requirements. We've had the privilege of serving customers in nearly every industry, at nearly every stage of company development. We’ve experienced the highs and the lows right beside them, and we're grateful to have been along on those journeys. All that being said… we decided it was time for a facelift. Today, we're unveiling our new brand! Truthfully, it's pretty similar to our old brand, in that we are laser-focused on building authentication that makes our customers successful. We decided on the name PropelAuth for a reason, after all… because we wanted to propel our customers forward. So what’s the difference? Well… we switched our logo. In true start-up fashion, our original one was grabbed off of some free-ish service because we just needed something to upload to social media 3 years ago. On top of that, we have a whole new look for our marketing website and blog, one that wasn’t cobbled together by our CEO (…a backend engineer) in between answering customer emails and fixing bugs. The goal behind the visual refresh was to make it clear that we are reliable, robust and a trusted co-pilot on our customer’s journey. We think that we accomplished that, but… you tell us: https://www.propelauth.com Thank you to the team at Focus Lab for working with us on making our look & feel match our values, and thanks to James Barker, who led the effort on our end to turn our brand vision into brand reality.

There’s been so much going on I haven’t had as much time for blogging - excited to get back to it with this blog post about rate limiting! In this post, I talk through different strategies for rate limiting and how to implement them. Starting with the really naive approach of just tracking everything - which is actually pretty great at low scale. And then going up to leaky bucket approaches which are pretty clever - since you can get away with storing a constant amount of space per customer, as long as you track the right values. This was partially inspired by our planning around our own “enforce your own rate limits” feature for PropelAuth's API Keys feature (shoutout to Matthew Mauer for making a cool Lua version) Full post here: https://lnkd.in/gJrWBvRt

? Announcing ui.propelauth.com - an easy way to take full design control over your auth UIs/components ? We’re really excited to be launching this today - as much as we love our built-in hosted pages, we really wanted to give our customers more flexibility when it came to creating the perfect auth experience for their users. We also wanted to make sure that this flexibility didn’t come alongside a whole bunch of complexity no one signed up for, so we made sure our approach was simple and approachable. This means you don’t have to spend a bunch of time figuring out how we designed our components and what props to pass in to restyle it. The code is yours - you can modify it however you like! If you give creating your own pages a try, let us know how it goes! We’d love to see your creations.

Our API authentication feature just got more powerful! Starting today, you can: ? Access usage metrics ? Enforce your own rate limits ? Set expiration notifications If you're building a public-facing API, don't do all the work from the ground up. Use PropelAuth API key authentication to launch fast and grow even faster. Learn more here: https://lnkd.in/ggjr-tSD

Whether you say SAM-ULL or S-A-M-L, one thing's for sure: you need to support it to close Enterprise customers. PropelAuth makes supporting SAML easy - you can even add it alongside your existing auth tooling!

Neon Authorize makes it easy to add secure, database-level authorization to your application... and now you can use it with PropelAuth! Check out the Quickstart guide here: https://lnkd.in/gYMSBCeV

Don't let valuable data languish in the dark - build an internal tool for analysis using Streamlit. Not sure where to start? Check out our guide: https://lnkd.in/gytK86yM

If you’ve been hearing “Can I log into your product with my Okta account?” from your customers lately (or the scarier “Do you support ADFS?“), it may be time to add Enterprise SSO to your product. Read our latest blog post about how to add SSO to your Laravel application: https://lnkd.in/gj3zy9_b

One of my favorite metrics from last year: PropelAuth customers last year raised over $250m in early funding. I started PropelAuth because I wanted to help startups launch and grow faster. For B2B SaaS companies, frustrating authentication tooling was a big thing getting in the way of that. It's personally been amazing to be a part of the journey of so many early stage companies. We hear things like how our User Insights reports are being used in pitch decks or how our SAML support is helping companies close larger customers than they ever had before. It really never gets old. Excited to see what 2025 brings for us and our customers! P.S. Shoutout to all of the amazing bootstrapping founders we have on board as well, their success is just a little harder to quantify with publicly available data! (The number is based only on publicly available data)