Propel, Inc

How Propel’s targeted, niche audience is the perfect fit for Medicare partners ?? tl;dr: Propel’s app provides direct access to the over 5M monthly active users, over 20% of whom are Medicare Advantage and Dual Special Needs-qualified members, with the most fully customizable and highly targeted advertising platform, whether by zip code, state, or eligibility. When starting to partner with healthcare organizations, Propel heard the same pain points repeated: finding the right audience at an affordable cost and efficiently targeting them was a challenge. Traditional advertising channels cast too wide a net and cannot filter their audiences effectively to find eligible users. Even when members were acquired, it was difficult to reach and educate them on best practices for preventative and covered healthcare. It felt impossible until they discovered Propel. Propel was founded to help their users manage their government benefits and better provide for their households. Propel users tend to receive multiple government benefits, including food stamps, disability, WIC, TANF, and, of course, government healthcare – Medicaid and Medicare. Users’ financial health is Propel’s top priority, and Propel partners with healthcare organizations to ensure users get the highest-quality healthcare as well. Propel helps partners acquire high-value members by educating their users on key plan benefits such as OTC dollars, dental benefits, pharmacy coverage, and other supplemental benefits. For the past three years, Propel has partnered with multiple Medicare Big Six payers, running campaigns focused on customer acquisition, member retention, and benefit education, all with exceptional results. One plan ran a campaign highlighting the credits their Medicare patients can receive for healthy food, OTC products, utilities, and more. Propel is consistently one of their highest-performing channels for D-SNP efficiency, with a CPA consistently lower than their benchmark. And their CTR has been over double our platform average, showing that Propel users are very interested in this type of content. ?? To learn more about how Propel can support your mission, check out our website or drop us an email: ?? [email protected] ?? www.joinpropel.com Together, we're proving how successful companies can be when they collaborate to empower and support their users! #Medicare #Medicaid #Healthcare #Advertising

Extremely mild take: low-income Americans who buy groceries and necessities with EBT cards should have the same consumer rights and protections as everyone else. The fight to make that statement true rolls on. The CFPB today released a new rule giving some consumers new rights and protections when it comes to their financial data. We are grateful that the CFPB acknowledged the real challenges faced by consumers who use EBT in that rulemaking: “[C]onsumers with EBT accounts would likely benefit from improved access through consumer interfaces, and improved third party access through developer interfaces. This improved access would benefit consumers by making it easier to monitor their account balances and transactions.” We’re also grateful to see that the 11,000 consumers and nearly 100 anti-hunger, anti-poverty, and pro-consumer protection organizations who called on them to include EBT accounts in its 1033 rule were recognized: “The CFPB received many comments from individual consumers, consumer groups, other nonprofit organizations, third parties, and Members of Congress in support of covering EBT providers in this stage of the rulemaking.” Unfortunately, the CFPB stopped short of expanding full protections under section 1033 to EBT cardholders “at this time”, leaving open questions around exactly what rights EBT cardholders have, and denying them new protections for their data. That’s a disappointing, near-sighted decision. We will continue to fight to ensure that recipients of government benefits are afforded the same protections and rights as everyone else, and I’d love your help in reiterating that to policymakers. In the words of an EBT cardholder from California: "This information is each EBT users right and privilege...Just as we have ability to check our bank balances for budget purposes, EBT food balances is also necessary for spending control." https://lnkd.in/eCPue4qj

We’re partnering with GiveDirectly to provide direct cash assistance to those hit hardest by Hurricanes Helene and Milton. With your support, we can help families cover essentials like food, water, medicine, and emergency home repairs. Funds raised will go directly into the hands of low-income families who need it most. Let’s make a difference and bring relief and hope to those affected. Please share and donate if you can!

SEAP & Propel: Ensuring healthcare coverage for thousands of Americans ?? tl;dr: In 2024, Southern Economic Advancement Project launched a strategy with Propel to reach thousands of Medicaid patients to ensure they understood their benefits coverage and stayed protected.? Propel, Inc builds technology to equip low-income Americans to easily manage their government benefits, and we amplify our impact when we partner with companies that align with this vision. Today, we’re excited to share a new case study outlining our partnership with SEAP and their mission to ensure Americans understand and maintain the best healthcare coverage. In 2023, the Medicaid Unwinding process began, requiring millions of Americans to redetermine their eligibility for Medicaid after the conclusion of the Covid Public Health Emergency. SEAP needed to inform patients across Florida, Georgia, Mississippi, and North Carolina of this change. They set up town halls and distributed literature in communities but realized they needed to reach people on a broader scale. Enter Propel. SEAP began partnering with Propel back in 2021, so they already knew our platform, with over 4 million monthly active users who also qualify for Medicaid, was the best way to connect with hard-to-reach government benefits-eligible populations across the region. We ran an ad on our app from March 1 to May 31, 2024 in Florida, Georgia, Mississippi, and North Carolina. The ad featured a “call now” option for users to click and get connected to a healthcare navigator telephonically to help them appeal a loss of Medicaid coverage or re-qualify for enrollment. Throughout the campaign, the ad received 4 million impressions, 22,111 "call now" clicks to connect to a navigator, and 6,142 clicks to the healthcare.gov website, successfully driving Medicaid redetermination action among a hard-to-reach population at scale. ?? "Propel's platform allows us to get to scale in sharing critical information to SNAP households across the South. We rely heavily on trusted community partners for outreach to families, but recognize that these partnerships must be coupled with trusted digital platforms to ensure we are reaching millions of families and reaching every corner of these states," said Sarah Beth Gehl, executive director of the Southern Economic Advancement Project. Learn more at theseap.org.?? ?? To learn more about how Propel can support your mission, check out our website or drop us an email: ?? [email protected] ??propel.app Together, we're proving how successful companies can be when they collaborate to empower and support their users!

Propel will be at Groceryshop in Las Vegas from Oct 7th-9th! ?? Reach out to Amar Shah, Ashley Crone, and Margaret Miller to learn how Propel is connecting grocers to 5M+ verified SNAP households. #Groceryshop #Groceryshop2024

Excellent news--last night Congress included an extension of the reimbursement authority for victims of #EBTTheft in the government funding bill they passed. Victims of EBT theft are now eligible to be reimbursed for thefts that occur through 12/20/24. We're grateful to all those who raised their voices and got this extension included. We know more action is needed to #EndEBTTheft, but this is an important step worth applauding. Here's our blog post sharing this news & additional protective steps that our users can take: https://lnkd.in/egr5hC5u

Propel and Atticus have a common goal: to ensure low-income Americans can better provide for themselves and their households by accessing the support they need. The two companies started working together in 2022 and have never looked back. tl;dr: Atticus achieved their desired engagement and received over 16K+ leads, proving Propel as a very reliable new acquisition channel. Atticus’ mission is to make it easy for anyone to access the life-changing aid they deserve. Atticus wants to ensure that the systems America has built—the ones we all pay into in case crisis strikes—actually protect people. The collaboration between Propel and Atticus highlights the transformative power of understanding and addressing a specific audience’s needs. As one incredibly happy customer put it, “I stumbled across Atticus on the Propel app. I wasn’t going to even bother but the third time I saw it, I decided what the heck, might as well. Best decision I could have made!” ?? To learn more about how Propel can support your mission, check out our website or drop us an email: ?? [email protected] ?? www.joinpropel.com

Good news--the stopgap funding bill released by House leadership over the weekend would extend reimbursement protection for victims of #EBTTheft until December 20. Our research shows: *EBT theft is widespread *EBT theft drives victims into debt & hunger *Existing tools are insufficient to protect consumers No state will have chip card technology implemented until at least January 2025. Extending reimbursement is an urgent need as we work to #EndEBTTheft. We hope to see this critical protection for vulnerable low-income households extended as soon as possible. Read our recent report, which includes survey results from nearly 2000 victims of #EBTTheft: https://lnkd.in/eTA9biU5

In spite of some challenges and delays, Propel users are telling us #SummerEBT #SUNBucks is a welcome boost. Glad our Justin King was able to share some perspective with States Newsroom's Shauneen Miranda. We also heard a lot of frustration from people in non-participating states--policymakers in those places should take note. https://lnkd.in/e2jNMVyC

Our Household Pulse Survey surveys thousands of households with low-incomes about their food, financial, and housing security. What did they tell us in August 2024? There's some good news--financial, and housing insecurity are all down compared to one year ago: *Owing money to family & friends declined by 16.5% *Eating less declined by 10% *Evictions declined by 23% We also have our first feedback from recipients of the #SUNBucks #SummerEBT program, including quotes like this one from a Propel user in Louisiana--"It helped tremendously with groceries for me and my daughter right when we really needed it." Read the full report==>https://lnkd.in/eRR-7RuG