Promowise

Last week, The Promowise Elgin team had the privilege of partnering with The Ruth Project, a remarkable local charity dedicated to providing critical resources and ongoing support to foster and adoptive families. Their mission is to end the modern-day orphan crisis by offering practical provisions and fostering a community of hope and dignity for children in the foster care system. Through The Ruth Project’s Storehouse, families receive essential items like clothing, toys, and equipment, all while supported by mentorship, training, and a sense of community. The organization's commitment to creating long-term success for families is truly inspiring. It was a fun afternoon, taking some time away from the daily grind to help support such a special place in our community. We look forward to partnering with the team at The Ruth Project again soon—including participating in their 2025 Foster Fundraiser Walk to help raise awareness and support for foster children and families! If you're in the Illinois area, make sure to check out The Ruth Project (https://ruthproject.com/) consider supporting their mission to make a lasting impact in the lives of foster children, or join us for the walk this April : https://lnkd.in/gRzdr_RD

What feels like a short year ago, I shared my excitement about joining Promowise. Looking back, I can confidently say it's been one of the best decisions of my career. What an incredible year of growth, challenges, and achievements! When I joined, I was eager to make an impact and thanks to our incredible leadership and team we've built together, we've accomplished more than I could have imagined. My son's advice from a year ago still guides me daily: ?? Listen ?? Do work ?? Help your friends Our incredible leadership and team culture make excellence the standard, not the exception. I'm also extremely grateful to our clients (some I'm lucky enough to call friends) who've trusted us throughout this journey! ?? What we've built together is remarkable—what's ahead is even more exciting. #ProudToBePromowise #LFR

I’m happy to share that I’m starting a new position as Campaign Manager at Promowise!

?? Last week was a fun one as we welcomed our newest Promowise team members! As I watched Sean and Ryan navigate their first days, I couldn't help but smile, remembering my own journey here not too long ago. Being the "new rep" comes with its mix of butterflies and excitement - from discovering a new city for some of us (our HQ??) to mastering our systems. But watching them dive in with such enthusiasm and relentlessness reminds me exactly why they are going to fit right in with our team! It's been so rewarding to share the little tips and tricks I've picked up along my own path, seeing them transform from "new reps" to valued teammates that are already making a huge impact. Internally, we have all said that it is refreshing and we cannot be more excited about Promowise's future. Here's to watching each of their unique talents unfold and the amazing contributions I know they'll make to our team! ?? To Sean and Ryan - the journey ahead is going to be amazing and I'm glad to be rowing alongside you! ??

And its official! A very warm welcome to Ryan Paulish and Sean Keegan as our newest additions to the Promowise team. Some top notch team members with not only a ton of experience, but a core focus and commitment of continuing to bring our clients the best experience and results possible. Welcome to the team and thrilled to have you here!

Love Data? Feel like one of your super powers is advanced formulas and pivot tables in Excel? As Promowise keeps bringing on great clients (and making sure they stay even happier along the way) from our content syndication programs and Nurture Track Intelligence, we are on the lookout for our next great addition to our campaign/ops team. Between the trip to Orlando last month, half year team outing we have booked in July, generous PTO, 401k match + benefits, reimbursements for training/development, and team wide bonus opportunities.... there are plenty of reasons to check it out! We have a group that holds standards high and is built off doing the little things right each and every day for our clients and each other. If all of the above seems like something that hits home, go ahead and apply through the link in the comments.

Shout out to Rob C. for doing some amazing work and digging in deep to analyze several thousand B2B nurture sequences to see what the top B2B brands are doing differently. Promowise is getting ready to publish the report over the next week or so. Here’s a sneak peak of what’s inside: Subject Line Performance - Pattern analysis of top-performing subject structures - Impact of length? - Effectiveness of personalization elements Body Copy Success Factors - Optimal paragraph length and structure - Use of bullet points vs. paragraphs CTA Breakdown - Single vs. multiple CTA performance - Design and placement analysis Personalization Metrics - Industry-specific messaging effectiveness - Role-based targeting results - Use of dynamic personalization fields Device Optimization - Mobile vs. desktop patterns - Image rendering effectiveness - Font size and formatting impact Email Frequency Framework - Optimal cadence timing - Sequence length analysis - Follow-up window effectiveness Email Relevancy Indicators - Relevancy to the lead’s prior action - Topical relevancy to the prior action? - Timing relevancy Want to see how your nurture stacks up to our data? DM me to get on the early access list for custom reports!!

Want to make sure your clients are taken care of? My two cents is best thing you can do is take care of your team and it trickles throughout every engagement, both external and internal. It isn't just to highlight the lack of my basic math skills, but in this case 1+1 really does = 3+. We wrapped up a great week together (not even the cold FL weather could stop us from enjoying a great time at Disney and on the golf course!) and were fortunate enough to celebrate hitting what seemed like crazy goals a year ago. Only possible due to the great team on board. Huge props and thanks tossed out to everybody that made the event a memorable one as we kick start 2025! Rick Zagone Ben Ellis Kyle Darling C.J. Gregory Esto Vazquez Matthew Lawless Amanda Hunter Kyle Lima Richard Mueller Colleen Lambert Tom Karczewski Sarah Maher, CAP Rob C. Kyle Heyen Dave Sievers