Promotion Optimization Institute

Grateful for Growth, Connections, and the POI Community?? This Thanksgiving, we’re thankful for the incredible people who make the Promotion Optimization Institute (POI) so special. To our POI Community thank you for your trust, collaboration, and shared commitment to innovation. Together, we’re shaping a brighter future. Wishing you a joyful and warm Thanksgiving!????

???Mark Your Calendars: POI’s 2025 Summits Are Coming Soon! ??? POI is excited to bring you 3 incredible summits in the Spring of 2025—perfect for staying ahead in the fast-evolving Consumer Goods industry.? These events are the ultimate opportunity to network, learn, and drive growth! ?POI 2025 LATAM Summit, March 5-7, 2025 ?? Location: Mexico City, Mexico POI 2025 Spring Summit, April 16-18, 2025 ?? Location: Chicago ??Registration: https://lnkd.in/encMBYTX ?POI 2025 European Summit, May 13-15, 2025 ?? Location: Amsterdam, Netherlands ??Registration: https://lnkd.in/eqNRy82Y Why attend? ? Network with top CPG industry leaders ? Gain actionable insights to optimize your business ? See firsthand the fantastic vendor advancements around GenAI, RGM, Trade Management, Retail Execution, eCommerce, Retail Media, and more. ? Discover best practices from around the globe. ?? Registration details coming soon! Stay tuned for all the latest updates and save your spot early—the POI summits have been selling out fast! Which summit will you be attending? Let us know in the comments below! ??

?? POI's 2024 Vendor Panorama is AVAILABLE! ?? The wait is over! The 2024 Enterprise Planning and Retail Execution Vendor Panorama is now available, packed with all the insights you need to understand what capabilities are in the market today that can deliver promotion, mix, pricing, and revenue efficiency and effectiveness for your organization. ?? What’s inside? CPG Industry trends and benchmarks. In-depth vendor capability details. Actionable insights to optimize your planning and execution strategy. If you’re looking for the best ways to level up your knowledge about what’s possible today in enterprise planning and execution capabilities, this is the report you need! ??POI Members, download your copy now and get a full view of the industry landscape: https://lnkd.in/ekeHjiUW Non-members, please contact Joanie Malin at [email protected] for assistance with POI membership.

?? Thrilled to Share My Promotion Optimisation Institute (POI) Dallas Presentation Insights! Last week, I had the honor of presenting at the POI Hybrid Dallas 2024 Summit, where I explored how AI is reshaping Revenue Growth Management (RGM) and redefining possibilities for the Consumer Packaged Goods (CPG) industry. It was an inspiring opportunity to connect with forward-thinking CPG leaders driving the future of AI. Here are the key takeaways from my presentation: ?? Key Ideas Discussed: 1?? Mapping AI Across the CPG Value Chain AI goes beyond technology—it’s a strategic enabler. From RGM to demand forecasting to retail execution, mapping AI use cases across the CPG value chain is key to unlocking momentum and measurable value. 2?? Cracking RGM Challenges with AI AI-driven pricing, promotions, and assortment planning deliver 70-90% faster and more accurate decisions simply due to the sheer volume of the data involved. Shopper-centric simulations provide unmatched accuracy by incorporating competitor moves and category dynamics. 3?? Introducing the SCALE AI Framework Strategic Alignment | Competitive Value | Assess & Prioritize | Launch & Execute | Evaluate & Expand. This structured approach ensures AI delivers measurable impact while keeping all stakeholders aligned and engaged throughout the process. 4?? The Future of AI in CPG As we move from narrow AI applications to the promise of General AI, first movers will gain compounding advantages. Now is the time to act boldly and strategically. ?? What This Means for CPG Leaders: AI isn’t just a competitive advantage—it’s becoming a necessity. Whether you’re building internal capabilities, exploring partnerships, or adopting cutting-edge solutions, scalable AI begins with strong leadership and a relentless focus on value creation. Thank you Mario Koenigsfeld Joanne Lin from Buynomics for having me present and Pam Brown, @Michael Kantor, and Julie Oxner from the Promotion Optimization Institute for organizing a fantastic event! How is your organization embracing AI in RGM or across the CPG landscape? I’d love to hear your perspective. #POIDallas2024 #AIinCPG #RevenueGrowthManagement #AIInnovation #DigitalTransformation #BusinessStrategy #CPGLeadership #AIMomentum #FutureofAI #Poihybriddallas24

Last week in Dallas, I had the privilege of facilitating the POI RGM Share Group discussion. Over the course of two days, we had the opportunity to collaborate with top RGM leaders from renowned manufacturing companies. Together, we explored best practices, discussed challenges, and identified opportunities across the RGM pillars and foundational enablers. A big thank you to the POI Leadership Team for this incredible opportunity. This is just the beginning! If you're interested in joining us in Chicago in 2025, feel free to reach out. Promotion Optimization Institute Michael Kantor Pam Brown Julie Oxner

If you missed the Promotion Optimization Institute Fall Hybrid Summit in Dallas, Texas last week, don’t worry. We've wrapped up the key insights from POI's State of the Industry Report shaping the CPG sector in 2024: ?? Consumers continue prioritizing essentials and private labels as inflation?lingers. ??68% of companies struggle with promotion execution; data and analytics are key to progress. ??92% of RGM professionals say they need better pricing strategies, though 48% reported sales growth using TPx tools. ??Only 24% of CPGs have a robust omnichannel strategy, highlighting the need to balance online and offline. ??44% of CPGs face data challenges, and 36% plan to adopt AI within 2–3 years to help tackle it. ??Quick-service restaurants and tech-driven convenience are reshaping growth. Our takeaway? Data efficiency and automation are vital for CPG success in 2024. Read the full report here: https://lnkd.in/ev8V3gDQ Which trend are you prioritizing next year? Share in the comments below ?? #CPG #GrowthStrategies #POI2024

As we wrap up our last conference of the year, we want to thank?Promotion Optimization Institute and all attendees. Each event was an incredible opportunity to share knowledge, foster connections, and explore new ideas. We’re proud to be part of it, and we’re already looking forward to next year conferences! #POI #CPG

Thank you Promotion Optimization Institute for an engaging summit last week. Our team had a great time meeting with attendees and other industry leaders to discuss the benefits of #AI across the enterprise value chain.

Last week, I had the opportunity to share the stage at the Promotion Optimization Institute 2024 Fall Summit with our partners and other industry leaders to provide insight into how the CPG industry is leveraging AI to navigate enterprise optimization. ? Thank you all to who attended and to #POI for a great event.?

Didn't get a chance to chat with the XTEL team at our booth during the Promotion Optimization Institute Dallas Summit last week? Book some time on our calendars! ?? We'd love to discuss the following with you: - AI-Driven Insights: Learn how cutting-edge AI technology can transform your decision-making process. - Actionable Plans: Discover how to automatically turn winning strategies into actionable, profitable plans. - Industry-Proven Solutions: Benefit from XTEL's advanced technology, deep industry expertise, and proven track record in revenue management. Schedule a demo: https://bit.ly/4fLwPv4 #CPGIndustry #AIinCPGs #CPG #POI #XTEL #RGM #RevenueGrowth #AI #TPM #RetX