Promotion King

SDR ≠ BDR Confused? Your hiring process might be too. Need leads right now? →Hire an SDR. They’re great at handling both inbound and outbound leads, qualifying them, and getting things moving fast. If you just need to fill your pipeline quickly, the SDR is your go-to. Need to grow your business over time? →Then hire a BDR. BDRs focus on long-term opportunities. They build relationships, target big accounts, and look for strategic business growth. If you want to create lasting partnerships and open new doors, get a BDR. The math is simple: Wrong role + Wrong task = Wasted potential SDRs can’t be expected to build relationships with cold leads, and BDRs shouldn’t be just pushing inbound leads through the pipeline. One fills today's calendar. One builds tomorrow's business. Know what you need: → Quick leads? SDR. → New opportunities? BDR. Let them excel at what they do best. Simple. #businessdevelopment #sales #business #sdr #bdr

red flags I look for as an angel investor. I’ve invested in 50+ startups and seen what works (and what doesn’t). If you’re raising money, avoid these mistakes: ~~ 1. No real customers A deck, a landing page, and a “vision” don’t impress me. Show me paying customers. Even better, show me customers coming back. == 2. No path to profitability I don’t care if you raise $100M—if there’s no plan to make money, you’re just burning oxygen. Growth is great, but cash flow keeps you alive. == 3. Founders who won’t sell If you’re scared to get on sales calls, that’s a red flag. The best founders sell in the early days—whether it’s to customers, employees, or investors. == 4. No differentiation “Like X, but cheaper” isn’t a strategy. If your only edge is price, you’ll get crushed. What do you have that no one else does? == 5. No urgency The best founders operate like time is running out. If you’re “exploring ideas” or “thinking about raising next year,” you’ve already lost. == 6. Raising money before proving anything Too many founders try to fundraise their way out of bad ideas. If you need VC to get off the ground, you’re building the wrong business. == 7. No clear distribution strategy Product alone doesn’t win. First-time founders obsess over features. Second-time founders obsess over distribution. How are you getting customers? == 8. No ownership mentality If I hear “I need to hire someone to do that” too early, I’m out. Founders who win figure things out before they delegate. == 9. A CEO who can’t attract talent Your first hires are everything. If great people aren’t willing to join, either the vision is weak—or you are. == 10. No skin in the game If a founder won’t invest their own money or take a pay cut to make it work, why should I? ~~

Amazon has reimbursed 1,262 units (Worth $31,512) in the past year— ???????? ???? ??????????$6,946 and Some in the form of ??????????. ???????????? ???????? ???????? ???????????????????????????? 10?? ????????????! For years, sellers have struggled with third-party tools, manual downloads, and endless spreadsheets just to track lost or damaged inventory. But now, Amazon’s Inventory Defect and Reimbursement (IDR) Portal has changed the mystery! ?? ????????’?? ?????? ?????? ??????????????? -> Tracking lost/damaged inventory meant juggling multiple reports (Inventory Ledger, Reimbursement, Customer Returns, etc.). -> Sellers had to manually identify reimbursable claims—a time-consuming and error-prone process. -> Many missed out on thousands in reimbursements due to tracking inefficiencies. With the ?????? ????????????, everything is in ONE centralized dashboard, giving you: ? Clear defect status (Eligible for Claim, In Progress, Resolved) ? Auto-applied FBA reimbursement policy—no more guesswork! ? Advanced filters (ASIN, SKU, FNSKU, defect type, order ID) for precise claim tracking ? Visual trends to identify frequent inventory issues & prevent future losses What Does This Mean for Sellers? -???? more third-party reimbursement tools (Save $$$ on subscriptions!) -???? more missed reimbursements—claim every dollar Amazon owes you! -???? more manual reporting—Amazon does the work for you! ?? Pro Tip: If you’re serious about maximizing your reimbursements and minimizing losses, start leveraging IDR today! Are you already using the IDR Portal? How much have you recovered so far? Let’s discuss in the comments! ??

Amazon PPC: How to Run Profitable Ads (Without Wasting Money) ?? Spending a fortune on Amazon ads but not seeing results? You’re not alone. Many sellers throw money at PPC without a clear strategy. ?? Keys to a Winning Amazon PPC Strategy: ? Start with Auto Campaigns → Find high-converting keywords ? Use Exact & Phrase Match Keywords → Avoid broad, wasted spend ? Negative Keywords → Block irrelevant clicks that drain your budget ? Optimize Bids Regularly → Adjust based on ACoS & conversion rate ? Track ROI (Not Just Clicks) → Sales matter more than traffic ?? Biggest mistake? Setting PPC and forgetting it—Amazon ads need constant optimization. At Amazon Consulting Experts (ACE), we help sellers lower ACoS & increase sales with data-driven PPC strategies. ?? Want better ad performance? Let’s optimize your campaigns!

Master One Thing, and They’ll Come to You A successful business solves problems. A highly successful business focuses on solving one problem extremely well. Here’s an example: It’s Thursday night. You’re hungry and craving pizza. There are two restaurants to choose from: 1?? One offers a range of Italian dishes—spaghetti, lasagne, risotto, gnocchi, pizza, and more. The food is delicious, and the restaurant is popular. 2?? The other offers only one thing: pizza. But not just any pizza. The marinara sauce is perfected. Flour is ground on-site to the chef’s exact spec. Ovens are imported from Italy, set at the perfect temperature. Ingredients are locally sourced, the cheese comes from a boutique dairy, and the base uses a unique sourdough recipe. Chefs trained by a pizza master with decades of experience. So, where do you go for pizza? The same place everyone goes—the one that’s mastered it. Be the pizza restaurant. When people want the best, they’ll come to you. At my agency, we don’t do everything. We focus on one thing and do it better than anyone else. Follow my company Promotion King and let’s solve your problem better than anyone else can

For years, the SEO playbook was simple: ?? Find the keywords. ?? Write a blog for each one. ?? Watch the traffic roll in. But then AI showed up. And now, Google’s AI Overviews and ChatGPT answer: - "What is X?" - "How does Y work?" ...right in the search results. No clicks. No traffic. If your strategy is still “publish a blog for every keyword”, you’re playing a losing game. So, what’s now? 1?? Prioritize buyer intent, not browser intent. Some searches are just curiosity. Other searches mean “I’m ready to buy.” Example: ? "What is a tenant screening service?" (low intent) ? "Best tenant screening service for small landlords" (high intent) Look for: - "X vs Y" searches (they’re choosing). - "Best X for Y" searches (they’re evaluating). - "X near me" searches (they’re ready to buy). Your blog doesn’t need to explain "what is a tenant screening service" anymore. AI can do that. Your job is to show up where buyers are already in motion. 2?? Stop "ranking" — start leading. If your blog is just another summary of what’s already been said, AI can replace you. Here’s what AI can’t do: - Original research ?? - Data-backed insights ?? - Unique points of view ?? Information gain = the new SEO advantage. When we worked with financial services firm RWA Wealth, we didn’t just summarize "What is the Tax Cuts and Jobs Act?" Instead, we asked, "What does this mean for your taxes in 2025?" We created new insight, not just a summary. That’s what gets people thinking. If you’re writing content that could have been written by AI, why would Google rank it at all? They can write it themselves. 3?? Bring them in — and give them a next step. If your blog gets traffic but people leave, that’s on you. Here’s how to fix it: - Put a CTA in the middle of the page (not just at the bottom). - Give them a reason to act now (limited spots, exclusive offer, etc.). - Make the next step clear, immediate, and relevant. Every visitor is a potential lead. Don’t let them leave without a next step. If you take away one thing, it’s this: Google doesn’t need more "content.” They need new perspectives, original insight, and real information gain. If you’re still chasing "rankings," you’re already behind.

Why Single-Platform Amazon Strategies Are Failing Amazon's competition is very high these days : ?? CPCs up 30% ?? New sellers up 45% ?? Margins are down 20%. 76% of shoppers use multiple marketplaces and 55% start searches outside Amazon. So, ignoring multi-platform strategies means higher ad costs, limited data access, and total dependency on one platform. Here’s what’s most important thing these days: → Multi-platform sellers see 85% revenue growth (vs. 35% single-platform). → 40% lower customer acquisition costs. → 2.3x overall growth from marketplaces like Walmart and niche platforms. But what are the next steps? → Audit your Amazon performance → Assess inventory management → Research top-performing marketplaces & competitors. → Launch secondary platforms → Build a unified pricing strategy. The market is shifting fast don’t let the competition outpace you. ?? DM me "Expand" for a free strategy call and discover your multi-platform growth potential!

Most Amazon sellers struggle to achieve consistent results with PPC. Even after spending hours tweaking campaigns and finding the “right” keywords. Here are three key issues I often see: (And how to tackle them) ? Targeting KWs with Low Intent A common mistake is targeting keywords that aren’t specific enough to the product. These are usually short-tail main keywords with low intent. I often see sellers targeting such KWs in exact match, leading to high ACOS with little long term benefit. ?? STRATEGY Focus on high-intent keywords that reflect what your customer is actually searching for. Use tools like Helium 10 or Jungle Scout to find keywords, and then categorize them as “Relevant,” “Semi-Relevant,” etc. ? Neglecting Negative Keywords Most sellers, including experts, have poor negative targeting game. ?? STRATEGY Regularly analyze your search term reports and actively add negative keywords to your campaigns. Some make the mistake of taking it too far; heavy negative targeting can often backfire. Be cautious. ? Not Capitalizing on Keywords with Low Title Density Many sellers miss out on great ranking opportunities by neglecting keywords that have low or no title density. If a keyword has potential but isn’t in the title, adding it can significantly boost your visibility and rankings. ?? STRATEGY Check title density for keywords using Helium 10. If you identify relevant keywords with good search volume and low or no title density, add them to your title to improve your rankings. Fix these issues and not only you’ll increase your sales but also become more profitable. Promotion King PS. Offering Free PPC Audits these days to Amazon Sellers - DM “Audit” if you want to get one. www.promotionking.net

Converting traffic for an e-commerce store requires understanding the factors that influence a potential customer's decision to make a purchase. Here are **five important factors** that play a key role in the client decision-making process: ### 1. **User Experience (UX) and Website Design** ??- **Why it matters**: A clean, easy-to-navigate, and mobile-responsive website helps customers find what they're looking for quickly and easily. If your site is slow or cluttered, users are more likely to leave without converting. ??- **How to optimize**: Ensure fast loading times, simple navigation, clear product categories, and intuitive checkout processes. A smooth experience builds trust and reduces friction during the buying process. ### 2. **Product Descriptions and Visuals** ??- **Why it matters**: Customers can't physically touch or try the products in e-commerce, so detailed product descriptions and high-quality images are crucial to help them make informed decisions. ??- **How to optimize**: Provide clear, informative product descriptions that focus on benefits, not just features. Use multiple images, videos, or even 360-degree views to give a complete picture. Adding reviews and customer testimonials also strengthens trust. ### 3. **Pricing and Offers** ??- **Why it matters**: Competitive pricing, discounts, and special offers can make or break a purchase decision. Customers are always looking for the best value. ??- **How to optimize**: Display transparent pricing, and highlight promotions such as free shipping, limited-time discounts, or bundle deals. Ensure any discounts are clearly visible at all stages of the purchase journey. ### 4. **Trust and Security** ??- **Why it matters**: Online shoppers want to feel secure when making purchases. If they sense any security risks or doubts about the legitimacy of the site, they will abandon their cart. ??- **How to optimize**: Use secure payment gateways, display trust badges (SSL certificates, verified reviews, etc.), and include clear return and refund policies. Having a professional-looking website with real customer reviews helps build credibility. ### 5. **Personalization and Customer Support** ??- **Why it matters**: Shoppers are more likely to buy when they feel the experience is tailored to them, and when they have access to real-time help if they encounter issues or have questions. ??- **How to optimize**: Offer personalized recommendations based on browsing history or previous purchases. Use live chat support or AI-powered chatbots to assist with customer queries in real-time. Providing multiple contact options builds confidence. --- By focusing on these factors, you can create a seamless and trustworthy shopping experience, encouraging visitors to complete their purchase and boosting your e-commerce store's conversion rate.

Amazon PPC campaigns can either make you money or cost you money. Here are 5 common mistakes people make, and how you can avoid them: 1??- Mixing Match Types: Using multiple match types in a single campaign reduces control over your targeting, leading to high ACOS and making optimization difficult. Solution: Use only one match type per campaign. 2??- Targeting All Variations in the Same Campaign: 90% of the time, only a few variations drive sales in a campaign. Focus on those variations to maximize clicks and sales. Solution: Target other variations with variation-specific keywords in separate campaigns. 3??- Using Up & Down Bidding with Modifiers: This reduces control and makes optimizing placements difficult. Different CPC ranges are targeted, making optimization harder. Solution: Switch to Down Only or Fixed Bidding. 4??- No Profitability Campaigns: Low-bid strategies are often overlooked by sellers but are an effective way to lower ACOS, especially during the ranking phase. Solution: Consider strategies like “Catch All.” 5??- Waiting for Bad Targets to Perform: If a keyword has only one sale in 30 days with 80% ACOS, it’s nearly impossible to optimize. Lowering bids will just waste time. Solution: Pause it. The same applies to underperforming search terms. Stop making these mistakes, and you’ll see a significant improvement in your PPC results. ? Abdul Mannan P.S Sales are down in many niches these days. Comment “Sales” and I will send you my team’s checklist of things to do when there is a sales drop.