Promomash

The Curious Case of Harry D. Ductions and the Vanishing Trade Dollars Harry D. Ductions was the best in the business at finding lost trade dollars, buried in unauthorized deductions, hidden in spreadsheets, or tied up in promo chaos. Sent on a mission by the c-suite, he traveled coast to coast, reclaiming hundreds of thousands in missing funds through questionable deduction invoices. But after months of chasing these deductions, he snapped. Instead of giving back all the lost money to the brands…he gave in to the growing hunger in his belly from the long mission. He ate it all. Yes, he literally ate up all the would-be reclaimed money. Why? Because he knew he could get away with it and the brands would be none the wiser. They just didn't have the time to track where every deduction invoice ultimately went. This is the story of how Harry became the rascal he is today. Don't let Harry D. Ductions kill your business. There's an ebook for that. Download here ?? https://hubs.li/Q038GDlS0 #TradePromotion #CPGFinance #DeductionManagement #Promomash

Stop Repeating Promotions That Don't Work. I see this too often with CPG Brands. So, dear Brands, here’s what you might not get. Repeating past promotions without analyzing results is risky. It can (and often does) lead to lost sales and wasted money. You need to analyze what worked and what didn’t. ?? Did it drive sales? ?? Did it improve velocity? ?? Was it even profitable? If you rely on Excel as your single source of truth... great, if it’s working. But if you’re guessing instead of knowing, it’s time to integrate a TPM/Deduction Management platform with your ERP. It's time to craft better promotions. Smarter promotions = More sales. Happier customers. A healthier bottom line. Join our free webinar this Tuesday to learn how to turn your trade spend into a growth engine. Spots are filling fast! REGISTER NOW: https://hubs.li/Q037b-8B0

This is it, your final chance to secure your spot for this valuable, jam-packed hour, full of trade spend insights! Tomorrow (2/25 @ 11:30 AM PST) our founders Yuval Selik and Chris Ambarian will walk you through proven strategies to make trade spend your best friend - based on years of working with some of the best brands in the business. Here's what's coming your way in this action packed 1-hour webinar: ? Essential strategies top CPG brands use to drive the most ROI from their trade spend ? How to reduce losses and keep more dollars in your pocket with smart promotion management ? What you can gain from improved trade spend management and why (hint: stronger buyer relationships, improved shelf placement, and faster sales velocities) REGISTER NOW: https://hubs.li/Q037Z3xn0 Don't think you can make it? Register anyways, and we'll send you the replay. We promise you'll want to see this. #CPG #TradeSpend #Webinar

Trade calendar chaos is a silent profit killer. Most brands don’t realize it until it’s too late. A messy trade calendar doesn’t just cost money. It erodes retailer trust and buries teams in endless spreadsheets. One founder learned this the hard way. His disorganized promo plan led to six-figure losses and frustrated partners. We helped him turn it around. I wrote an article breaking it all down—so you can avoid the same costly mistakes. ?? Read the full story

For years, the CPG industry has been fueled by aggressive expansion strategies. But the game has changed. Investors are demanding sustainable, profitable growth, not just top-line revenue increases. Here’s what we covered in the latest edition of #CPGenius News: ?? The Investment Shift – The focus has moved from rapid scaling to unit economics and cash flow. Investors now want to see a clear path to profitability. ?? 2024 in Review – This past year was a wake-up call. Brands that relied on external funding faced challenges, while those with strong financial fundamentals and trade discipline thrived. ?? Winning in 2025 – The brands set to win this year are laser-focused on: ? Trade efficiency – Smart promotions that drive real ROI ? Data-driven decision-making – No more guessing on deductions and margins ? Customer profitability – Knowing which retailers actually fuel long-term success ?? Spotlight on Resilient Brands – We highlighted inspiring CPG brands that have adapted, optimized, and come out stronger in this changing investment climate. The bottom line? In today’s market, only the most strategic, financially disciplined brands will thrive. Want to stay ahead? Register for our next newsletter so you don't miss a beat. View more: https://hubs.li/Q037mc4R0 #CPG #Invesment #Profitability

Are you making your trade spend work for you? Here’s the truth: How you view and manage trade spend makes all the difference. Instead of seeing it as an unavoidable expense, imagine it as your biggest opportunity to maximize efficiency, drive more sales, and boost profitability. In short, trade spend can be your greatest ally, if you know how to use it to your advantage. Next Tuesday our founders Yuval Selik and Chris Ambarian will walk you through proven strategies to make trade spend your best friend - based on years of working with some of the best brands in the business. Here's what you'll come away with after this high-value session: ? Essential strategies top CPG brands use to drive the most ROI from their trade spend ? How to reduce losses and keep more dollars in your pocket with smart promotion management ? What you can gain from improved trade spend management and why (hint: stronger buyer relationships, improved shelf placement, and faster sales velocities) REGISTER NOW: https://hubs.li/Q037b-8B0 ?? Tag a colleague who needs to see this! #CPG #TradeSpend #Webinar

Time is THE most valuable resource for any CPG brand. But deductions reconciliation often consumes countless hours of manual work. Here at Promomash we help brands eliminate that burden. ?? Max Dichter, CEO at 4th & Heart noted that his team saves hours every week, adding up to tens of hours each month. ?? Rod Hogan, CFO at Dewey's Bakery emphasized that their AR team now has better control over deductions and more time to focus on strategic priorities. By streamlining trade spend and deduction management, Promomash enables brands to recover both lost dollars and LOST TIME. Time = money. Are inefficiencies slowing down your brand’s growth? Let’s discuss. How much time do you spend on trade management each week? #CPG #TradePromotions #Efficiency #Promomash

Happy Valentines Day from Harry D-ductions! Enjoy the love today because tomorrow he will be back to eating those margins. ??

Can't wait to share how to make trade spend your best friend with my co-founder Chris Ambarian and best friend... register if you want an advantage in retail success.

I spoke with the founder of a $50M brand. Their advice changed my view on growth. If you’re in the early days of your business, listen up. Here are the 5 non-negotiables for scalable growth that I wish I knew at $1M. 1) More Stores Don’t Equal More Success At $1M, we thought getting into more stores was the key. By $10M, we learned it’s about the right stores. Chasing big accounts can waste time and money. Focus on partnerships that boost your brand, not just shelf space. 2) Marketing Must Show Results At $1M, we spent on ads without tracking what worked. By $10M, we learned to measure every dollar spent. If you can’t track it, don’t waste your budget. Invest in what works, not just what’s trendy. 3) Hire for Growth, Not Just Numbers At $1M, we hired quickly to fill gaps. By $10M, we understood hiring for fit is key. A small, strong team beats a large, scattered one. Invest in processes and systems early or face tough challenges later. 4) Say NO More Often At $1M, we said yes to every opportunity. By $10M, we realized the power of saying no. Focus on what aligns with your goals. Every yes can dilute your energy and resources. 5) Cash Flow Is King At $1M, we celebrated revenue without knowing our cash flow. By $10M, we kept a close eye on expenses. Revenue looks good, but cash flow is the lifeblood of your brand. Protect it fiercely. These lessons are about focus and discipline. I made mistakes too, but I learned and adapted. Business is messy and full of challenges. Let’s share these truths to help others on their journey.