Prominence Global

Is LinkedIn the right platform for building a presence and generating leads for your business? In case you’re still wondering about this question, our Founder Adam Houlahan's recent conversation with Kylie Walker on the Property Mum Podcast will help you to work through your options. He explained to her why LinkedIn is the perfect platform for real estate businesses and almost any other professional services business, too. They also discussed the keys to the right content strategy and how to drive long-term traction and audience engagement. You can find a link to an overview and the full audio recording in the Publications section of Adam’s profile here: https://lnkd.in/gm59FFSD If you’ve been featured in a media article or on a podcast, you can also publish them on your LinkedIn company page provided you have a Premium subscription. To display publications on your profile you will need to activate Credibility Highlights and add the link to the article. What will you publish?

Want to write LinkedIn posts that people read and engage with this year? Here's the structure top creators swear by: 1?? Hook Them in 3 Seconds - the first 2 or 3 lines that make them want to click ‘See more’ Start with a bold statement, a relatable question, or an intriguing fact. Example: "Most LinkedIn posts fail in the first line—here’s why yours doesn’t have to." 2?? Deliver Value, Not Fluff Use short paragraphs and spacing to make your post scannable. Share insights, actionable tips, or a personal story that resonates with your audience. Keep it conversational. 3?? Create an Emotional Connection People remember how you made them feel. Be authentic, vulnerable, or inspiring. Show them you get it. 4?? End with a Call to Action (CTA) Close with a question or invitation to share thoughts. Example: "What’s your go-to strategy for writing engaging posts? Let me know below!" ?? Pro Tip: Use emojis sparingly, but strategically, to highlight key points. Now it’s your turn—what’s your biggest challenge with LinkedIn content? Drop it in the comments! ??

Here’s our Founder Adam Houlahan's rant for this week! “I find it hard to believe anyone is still seriously advocating this method of building a following online. ?A few days ago I came across an article offering advice about what business owners and leaders should do to increase the size of their audience and engagement on LinkedIn. The opening paragraph was a bit generic, but that’s not what bugged me. That was in the second paragraph. The writer was pushing the idea of buying Likes for your LinkedIn profile, company page and posts as a way of quickly building a following. Nope. That may get you an initial boost of visibility but it’s not the way to build an authentic and authoritative presence as a leader in your space. It’s quite easy to spot too, posts that are only a few hours old but have hundreds or more likes and very few comments. I don’t know about you, but for my content of course, I want Likes, Comments and Re-posts - but I want them from relevant followers, not just online randoms for the sake of numbers.” Do you agree with Adam or do you think purchasing Likes for your LinkedIn content is OK?

What do you do if you run a business with services delivered almost exclusively online and your city is right in the path of a tropical cyclone? That’s where we here at Prominence Global found ourselves only last week when Tropical Cyclone Alfred hit. Yet we were able to keep on supporting our clients with zero interruption despite flooding, power outages and no internet for days. Head over to this video to hear about the strategy we implemented several years ago that ensured we can keep operating in the face of natural disasters and other challenges.

LinkedIn isn’t just a platform for business growth—it’s a powerful space for non-profits, social enterprises, and purpose-driven leaders to expand their impact. ? Visibility for Your Mission – Your cause deserves attention. LinkedIn allows you to reach professionals, decision-makers, and potential donors who align with your vision. ? Stronger Partnerships – Collaboration is key. Whether it's connecting with corporate sponsors, engaging volunteers, or finding strategic partners, LinkedIn bridges the gap between sectors. ? Thought Leadership & Advocacy – Share your insights, success stories, and industry challenges to educate, inspire, and mobilize action within your community. ? Attracting Talent & Supporters – People want to work with and support organisations that make a difference. Showcasing your impact can help attract the right team members, board members, and champions for your cause. LinkedIn is more than just a networking tool—it’s a megaphone for social good. If you’re leading a non-profit, this is your platform to grow, influence, and create lasting impact. Want to see the perfect real-life example? Check out Paul Dunn, founder of B1G1. P.S. Don’t just use LinkedIn to ask for donations - build relationships first.

Why Original Content is the Key to Your LinkedIn Success.? Reposting and sharing others' content is OK but it won't establish your authority—it amplifies their expertise, not yours. If you want to stand out on LinkedIn, you need to create content that showcases your knowledge, experience, and impact, from your ideal client’s perspective. ?? Tell stories that prove your value – Share real client wins, industry insights, and lessons learned from experience. Let your audience see exactly how you solve problems and drive results. ?? Break down your methods – Give people a glimpse into your strategies and frameworks. Don’t just tell them you're great—show them why you’re the expert they need. ?? Make every post count – Forget reposts and random article shares. Instead, publish original, engaging content that builds trust and positions you as a thought leader. Your LinkedIn presence should be a living portfolio of your expertise. The more consistently you create, the more your audience will see you as the go-to person in your industry. Own your expertise and start posting. Ready to step up?

How many times each week do you get random invitations to connect on LinkedIn from someone you’ve never heard of with no message as to why they want to connect? Growing your LinkedIn network is a critically important aspect of building your online presence but there’s a right way to do it - and a wrong way. This article explains the simple steps you can take to grow your network without annoying anyone or getting your connection requests ignored. Check it out to see if you’re doing this the right way.

What do you do if you run a business with services delivered almost exclusively online and your city is right in the path of a tropical cyclone? That’s where we here at Prominence Global found ourselves only last week when Tropical Cyclone Alfred hit. Yet we were able to keep on supporting our clients with zero interruption despite flooding, power outages and no internet for days. Head over to this video to hear about the strategy we implemented several years ago that ensured we can keep operating in the face of natural disasters and other challenges.

Adam’s recent LinkedIn Poll confirmed a persistent challenge. Check out the results below. Here’s the question Adam posed, along with the votes: Which aspect of your LinkedIn presence underperformed last year and needs work for better results? ?? Updating my profile - 18% ?? Content quality - 14% ?? Content consistency - 57% ?? My company page - 11% That confirms once again that the majority of business owners using LinkedIn to build an authoritative presence struggle with maintaining consistency in posting relevant content. There are three ways to solve that problem, but they aren’t necessarily all good: ? Use generative AI to create all your content. That will solve the volume problem but will still need plenty of additional editing to maintain quality and relevance ? Hire someone to create content for you in-house. That comes with a heap of add-on costs and HR compliance issues that you may not want or be able to manage. ? Outsource to expert copywriters with a deep understanding of the LinkedIn algorithm. ?? Here’s the real question: If content consistency is the biggest challenge, what’s stopping most business owners from solving it? Is it time, budget, strategy—or something else entirely??

Did you miss our first LinkedIn Masterclass for this year? No need to worry because the next one is happening soon so you still have time to register. If you want to optimise and accelerate your LinkedIn results in 2025 this is for you - and of course, it’s FREE! Get this into your diary now so you don’t forget about it when you get busy. In our next Live LinkedIn Masterclass Adam will be covering all the essentials you need to earn the trust and engagement of your audience. So if you’re ready to ramp up your lead generation and put yourself on a path to higher income you won’t want to miss this event. You can join from a wide range of locations and time zones so check out the details below to find the session that suits you best to join me. Date: Tuesday 1st April - that’s for real; this isn’t an April Fool’s joke ?? Session 1 Brisbane 10am Sydney 11am Auckland 1pm Los Angeles March 31st 4pm New York March 31st 7pm Session 2 Brisbane 6pm Sydney 7pm London 8am Dubai Midday Singapore 4pm It’s FREE and joining us is easy from wherever is convenient - your home, your office or anywhere with a decent internet connection. So, whether your goal is to shift your personal brand from average to iconic or fine-tune your lead generation strategy, this masterclass will give you the knowledge and tools you need. Don’t Miss It! Get in touch for the registration details.