Project Worldwide

Beyond thrilled to see Spinifex Group deliver a truly revolutionary experience for LA Clippers fans at the Intuit Dome. Sports Business Journal reveals the staggering scale of the Halo Board: an ACRE of high-res LEDs creating immersive experiences that respond in real-time to crowd energy and the action on the court. This resulted in a living, breathing part of the game experience. Says Spinifex’s CEO, Ben Casey, “This is all about delivering an ownable experience for fans and for the players, current and future, so that they feel they have an incredible wave of momentum behind their back.” Read more about how this is just the tip of the iceberg for innovation in fan experiences here: https://bit.ly/4hVNP3j

2024 has been a big year for experiential marketing, and our Project agencies to keep pushing creative boundaries. Ad Age Amp members, including our very own Motive: A Project WorldWide Agency, George P Johnson Experience Marketing, and OS Studios - A Project Worldwide Agency, were asked to choose their top picks for this year's activations, which included Starry’s NBA All-Star Game takeover, as well as The Mountain Dew Borderlands Motel activation, both from Motive: A Project WorldWide Agency. Catch all the standout moments here: https://bit.ly/3AkSFX3. What’s your favorite??

The Drum sat with Chris Meyer of George P Johnson Experience Marketing to discuss Project’s legacy. From sails to flags, and now to groundbreaking experiential marketing, GPJ's journey is a testament to the power of integrity, innovation, and lasting relationships. As Meyer says, “At a macro level, all of our relationships are based on the fact a lot of our clients don’t know the difference between our team and their team. We become true partners.” Read more on how George P Johnson Experience Marketing continues to redefine experiential marketing—and how to keep a client for nearly 90 years: https://bit.ly/48ar7Aj ?

Ever wondered how the best marketers create unforgettable brand stories? John Sampogna, CEO and co-founder of Wondersauce, shares his unique approach to building brand connections, the power of partnerships, and the marketing trends that are shaping the future with Marketing Brew. John says, “My favorite projects are those that become a true partnership, where the client values our expertise as much as we value theirs. It transforms from a vendor relationship into a collaborative effort, where we share insights and work closely towards a common goal.” Plus, a surprising hobby you wouldn’t guess from his LinkedIn profile! ?? Read more here : https://bit.ly/4dTXkxv?

More exciting news at Motive: A Project WorldWide Agency! ?? We’re thrilled to welcome Matthew Carle as SVP of Partnership & Growth. With over 25 years of leadership experience, Matt is set to drive Motive's connections with top-tier brands and build lasting partnerships. A perfect fit for the team, bringing expertise from his time at the Omnicom Experiential Group and working with clients like Meta, Deloitte, and Verizon. Dive into Matt’s journey and what makes him such a great addition to the Project family here: https://bit.ly/4f2I2H4

This year’s Experiential Marketing Forum at the Brand Innovators ADWEEK Summit was full of conversations with leaders in experiential marketing! From AT&T’s game-changing approach to brand and purpose activation to Pernod Ricard's strategies for engaging fans in sports and entertainment, the event was packed with inspiration. A huge thanks to: Brendan Brown of George P Johnson Experience Marketing for moderating a deep-dive fireside chat with Kevin Calabrese, Head of Design at AT&T on how AT&T is dramatically changing experiential marketing through the lens of brand, multi-sensory design, and purpose activation.? Tristan Besse of ARGONAUT for an engaging discussion with Kim Haney, Director of Experiential Marketing at Pernod Ricard. Said Tristan, “We have such a great opportunity to align with special moments that are happening in culture and playing a part in the memories our audiences are creating.” Check out these highlights below!

Thrilled to welcome creative agency mnstr into the Project alliance! This acquisition represents a significant step in our continued journey of growth and creativity. MNSTR's unique approach to storytelling and brand experiences aligns perfectly with our vision and culture, and we couldn’t be more excited about the new opportunities this partnership will unlock for both our teams and clients!

BIG NEWS - we're honored to welcome our first European integrated creative agency, Paris-based mnstr, as the newest member of the Project alliance. Founded in 2010, MNSTR is a powerhouse in integrated brand communications and digital innovation, working with top brands including Netflix, Heineken, Dior and recently, the Paris Olympics. “Modern branding and integrated creative agencies continue to outperform traditional agencies that remain slow and tied to legacy advertising mediums,” said Matt Statman, President of Project Integrated Agency Group and founder, Chief Creative Officer, and Chief Executive Officer of Motive: A Project WorldWide Agency. “We’ve seen that clients are increasingly willing, if not demanding, of fresh approaches to marketing that tap into global culture and new channels reflecting where and how consumers engage. We can’t wait for MNSTR to provide more creative ammunition to weave meaningful bonds between our brands, culture and consumers.” Join us in welcoming MNSTR to the Project alliance of creative agencies that continues to shape the future of global marketing together. https://bit.ly/3MPtLS8

Time to move these destinations off your vision board! ?? We’re very excited for Praytell’s new business wins across GoProvidence, Travel Portland, Visit Sacramento. Praytell is gearing up to sprinkle its social media magic, influencer charm, and PR prowess across these locations. Read more about their recent wins here: https://bit.ly/4ckhKhR and here: https://bit.ly/3WQWWtH

As the experts in crafting fan experiences, Spinifex Group continues to raise the standard in sports and today is no different. We’re celebrating the re-opening of the completely redesigned Intuit Dome for the LA Clippers! Spinifex has been hard at work developing the revolutionary Halo Board —?a wraparound 4K LED screen, spanning 44,000 square feet to create “the most realistic motion graphics” ever seen. This immersive experience will completely change the way fans watch and interact with live basketball games. Check out a sneak peek of the Halo Board in Fast Company to learn how “Spinifex mapped every seat and pixel, ensuring that every fan had a comprehensive view” of the screen. https://bit.ly/3X0te5s And whatever you do, don’t call it a “scoreboard”.