Project Worldwide

This month was a whirlwind for the Project Alliance as we powered another incredible run at SXSW alongside some of the industry’s brightest minds! Innovation in Action: George P Johnson Experience Marketing and Eventbase introduced MagicBadge?, a secure NFC wallet pass, through an interactive networking experience called Find Your Flock. Amplifying Sound & Influence: Praytell led influencer programming for JBL Professional’s Charge 6 & Flip 7 launch—featuring six epic events, including a DJ set by Anderson .Paak at JBL’s Sound Bodega. Big Ideas on Stage: Leaders from GPJ & OS Studios - A Project Worldwide Agency took the spotlight at Brand Innovators, covering everything from reimagining retail to fostering fan loyalty. AI Meets Play: GPJ brought IBM AI Sports Club to life, letting SXSW attendees challenge watsonx in foosball & ping pong—plus, AI-powered coaching tips! A massive thank you to our clients, partners, and teams who made it all happen. Until next year, Austin!

We’re grateful to Project agency OG Sharon Napier, executive chair and founder of Partners + Napier, for repping Project at the Brand Innovators Desert Smash retreat earlier this month. Sharon Napier joined marketing leaders in sunny La Quinta, CA to engage in dynamic conversations on rethinking the future of brand leadership, participating in pickleball and tennis matches, and joining for the annual celebrity-tennis charity wrap up event. Since its start in 2004, Desert Smash has brought together Hollywood stars and professional tennis players to raise funds for a variety of charitable causes. Thank you, Sharon!

Hyperconnected creativity through Project agency collaboration came to life in the recent campaign to launch the next iteration of Call of Duty. With 5 million+ viewers tuning in, it quickly became the most-watched COD event in history. Big congrats to OS Studios - A Project Worldwide Agency and George P Johnson Experience Marketing for their partnership with Activision to bring Call of Duty NEXT to life!

Innovation in action! Shoptology bringing their retail strategy and creativity to help 7-Eleven reimagine engagement with their customers and franchisees on the big stages of Vegas with an experiential event for the masses. Congrats to the entire Shoptology team for an outstanding 7-Eleven Experience!

BizBash asked for event producers' take on Kendrick Lamar's halftime show, and G7 Entertainment Marketing's Wooten Joyce delivered. ?? With an A- letter grade, Wooten praised his performance as "rich with deep meaning and storytelling, featuring hidden, impactful Easter eggs..." Dive deeper into Wooten's take on why Kendrick's show set a new standard for the industry:?https://bit.ly/4gDihO6

At Project, we believe in the power of creativity and collaboration to make a meaningful impact. We’re grateful to Spinifex Group for generously lending their time and team members to Fire Aid, a benefit concert bringing together 60 incredible artists to support and rebuild communities devastated by the recent wildfires in California. This initiative reflects the values we strive to uphold as a collective—showing up, giving back, and using our craft to make a difference.

Esports is more than competition—it’s a powerful marketing channel and a thriving community. John Higgins, CEO of OS Studios - A Project Worldwide Agency, shares how brands can authentically engage with gaming culture and build real connections. In this The Good Men Project interview, he dives into gaming’s role in brand storytelling, esports communities, and the future of engagement. A must-read for marketers looking to tap into this dynamic world! Read the full interview here: https://bit.ly/3CuJqES

A new chapter begins at Project! Under the visionary leadership of our new CEO, Chris Meyer, we’re embracing a future filled with possibility and ambition. Recently, Chris joined Matt Statman, President at Project and Founder and CEO of Motive: A Project WorldWide Agency for a Project-wide Town Hall to reflect on the incredible moments we’ve shared across our alliance last year. Together, they outlined the focus areas that will shape 2025 and the years to come, all grounded in the philosophies that make Project uniquely equipped to deliver transformative creativity for brands across the globe. We’re more inspired than ever for what’s ahead. Stay tuned—this is just the beginning!

Celebrating excellence in Experience Design! A big round of applause for Motive: A Project WorldWide Agency , George P Johnson Experience Marketing and Wondersauce on being honored at the 2024 Event Marketer Experience Design Awards! These achievements reflect the alliance’s shared dedication to creativity, innovation, and making a meaningful impact through unique experiences. Motive ?? Silver for Most Innovative Experience Design – Mountain Dew Borderlands ?? Silver for Best 3D Object – Giant Cheetos Bauer Glove in Canada GPJ ?? Gold for Best Overall B2B Environment – Google Cloud Next ?? Silver for Best High-Tech Audience Interaction – IBM’s AI Sports Club at SXSW ?? Bronze for Best Combination of Event Technologies – Dreamforce 2023 GPJ + Wondersauce ?? Silver for Most Shareable Event Interactive/Backdrop – Cisco’s Meet Your Moment Here’s to pushing the boundaries of what experiential marketing can achieve!

What an incredible night at the Project x Brand Innovators Innovation Meetup during CES in Las Vegas! It was an amazing opportunity to connect and kick off an exciting year ahead. Thank you to Brand Innovators for partnering with us to make this event truly special and to 6x Grammy nominated singer-songwriter and musician Yola for the unforgettable performance. ? Here's to more moments that connect and inspire! ?? #CES2025