Prohaska Consulting

You’re challenged with expanding your programmatic offering in the pharma space. We've helped health companies develop data platforms and ad tech stacks and we can help you. A large health company needed to expand their programmatic offering to boost demand for their data and connect directly with pharmaceutical brands. We recommended they bring programmatic operations in-house, partnering with DSPs like Choozle and DMPs like Semcasting for flexibility and scalability. By forming strategic partnerships with data providers such as Purple Lab and SafeGraph, they created unique audience segments, overcoming their limited first-party data. Hiring a Digital Manager was key to building out the tech stack and aligning sales and marketing. This approach positioned the health company for long-term growth in the competitive pharma space. We helped them grow. How can we help you? Learn more at: https://lnkd.in/ec_xVB5D #ProhaskaConsulting #PublisherSolutions #BrandSolutions

We are looking for a Demand Development Sales Strategist (full-time or fractional). If you have any referrals, please send them to [email protected] Learn more about the role here: https://lnkd.in/eg24s6NC #Sales #Hiring #ProhaskaConsulting

At this week’s Tech Learning Series, Maximilian Groth presented Decentriq, a data collaboration platform that allows brands to reach their customers effectively in a cookie-free environment, emphasizing their commitment to data privacy and security. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Programmatic #Data

Don’t miss this new Master Class to grow your expertise in the fast-paced world of ad tech operations and revenue strategy. You’ll be a more knowledgeable leader, and with this digital badge, you have the ultimate resumé booster. Register now: https://lnkd.in/eymvRnNY Ad Tech Accelerator?is a 3-hour Master Class at Programmatic IO, September 23, in New York. This hands-on track will teach you tactics to optimize and improve your digital advertising operations. You’ll gain a deeper understanding of optimizations buyers and sellers can mutually make to improve deal delivery, and learn new seller troubleshooting techniques. It’s advanced training from the industry experts at AdMonsters, AdExchanger, and Prohaska Consulting,?including Matt Prohaska, Ameet Shah, Scott Messer, Will Cohen, Helene Parker, and Rudy Grahn.?Don’t miss it!

Don’t miss this new Master Class to grow your expertise in the fast-paced world of ad tech operations and revenue strategy. You’ll be a more knowledgeable leader, and with this digital badge, you have the ultimate resumé booster. Register now: https://lnkd.in/eymvRnNY Ad Tech Accelerator?is a 3-hour Master Class at Programmatic IO, September 23, in New York. Learn about the alignment between buyers and sellers and the core concepts that influence all of ad tech. Understand buyer controls and processes in a DSP; how to capitalize on data & identity; acquire the latest measurement and attribution techniques. It’s advanced training from the industry experts at?AdMonsters, AdExchanger, and Prohaska Consulting,?including Matt Prohaska, Ameet Shah, Scott Messer, Will Cohen, Helene Parker, and Rudy Grahn.?Don’t miss it!

Looking forward to great discussion in a couple weeks with our friends at Opti Digital, Brainly & PubMatic

At this week’s Tech Learning Series, Keith Petri, CEO of lockr, discussed the challenges publishers face today, and he introduced us to the Audience Integration Manager (AIM), a unified container for 1st party data. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Programmatic #Cloud

At this week’s Tech Learning Series, Ramsey McGrory and Scott Waxenberg provided an in-depth overview of Mediaocean, a global company specializing in converging the advertising supply chain. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Programmatic #TV

You need help figuring out how to leverage your enterprise data to drive more ad revenue. We've helped companies develop data platforms and ad tech stacks and we can help you. A large healthcare publisher needed stronger data-driven capabilities, positioning itself as a media leader as dollars shifted toward programmatic buying, privacy-compliant solutions, and cookieless targeting. We recommended the company focus on developing a first-party ID, integrating a white-labeled third-party healthcare DSP, and using a Clean Room for privacy-compliant data sharing. We further outlined AI-driven targeting, processes for programmatic deals, and improved collaboration and training as a fundamental support to these initiatives. We helped them grow. How can we help you? Learn more at: https://lnkd.in/esxPQicC #ProhaskaConsulting #PublisherSolutions

At this week’s Tech Learning Series, Burt Intelligence. CEO Shay Brog discussed BURT's various use cases, including discrepancy reporting, programmatic reporting, client-facing reporting, and forecasting. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Programmatic #Data