Programmatic Pigeon

Programmatic TV is leveling the playing field. Automation is making TV ads accessible for smaller brands—not just the heavyweights.

The future of programmatic might just be curated. Here’s how curation is tackling the inefficiencies of real-time bidding.

WTF are commerce audiences? Digiday breaks down how retailers and brands are leveraging programmatic to target high-intent shoppers.

Neural networks are reshaping mobile gaming growth, with programmatic RTB delivering transparency and optimization for advertisers.

Permutive’s CEO breaks down the shifting dynamics of programmatic, with a focus on curation over cookie-based targeting.

The new era of digital marketing is all about outcomes and geo-powered targeting. Is your programmatic strategy ready for the shift? https://buff.ly/4gv41Hv

Big buy alert! ?? Omnicom just made a $13.25B ???? move, acquiring Interpublic Group to become the biggest holding company in adland. Monopoly vibes or a smart consolidation play? https://buff.ly/3Bxv2Ln

For the first time ever, global ad spend is expected to surpass $1 trillion this year. Digital is dominating, but what’s next for programmatic in this booming market?

WeTV partners with Magnite to enhance programmatic monetization of its video inventory. Another step toward scaling ad revenue in an increasingly competitive video market.

Plant a billboard. Save the planet. Traditional OOH is reportedly up to 336% more carbon-efficient than programmatic channels. https://buff.ly/4gjELE6 #adtech