Programmatic Digest podcast

?? Episode 148 is live and we peel back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these #programmatic landmines. Available on YouTube (below) and all major podcast #podcast #rechandfrequency

Have you caught our latest episode yet? ?? In Episode 157, we delve into the complexities of programmatic campaigns with Helen Lum from AppScience. With over 15 years of industry expertise, Helen sheds light on whether it's more effective to manage campaigns in-house or to outsource. Discover the critical role of third-party measurement solutions for transparency and how AppScience's device-first household graph offers unique benefits. We also explore how integrating diverse data—like self-reported information, app usage, and language preferences—enhances audience engagement. Helen emphasizes the significance of cultural diversity in marketing, stressing the importance of internal company diversity and the role of allies. Tune in for valuable insights on balancing in-house expertise with external support, and the power of mentorship and industry connections in the programmatic realm. Listen now on your favorite podcast platforms! #programmatic #digitalmedia #outsourcing #diversity #marketinginnovation

Optimization can take time, and if a few key elements aren’t aligned, it may take even longer. This is one of the reason why you “set it and forget it.” To streamline the process, you need to be clear on: - Strategy: Define your goals, KPIs, targeting, and messaging. - Tracking & Measurement: Ensure you have accurate tracking in place. - DSP Knowledge: Be familiar with your platform and its features. You also need to stay up-to-date with industry and understand which targeting levers to adjust based on your campaign objectives. To help you with this, I’ve created a checklist and grid that will organize your optimization process. I’ll be going over these during the AdTech Accelerator Masterclass on Monday at AdExchanger along side Prohaska Consulting and team. We’ll get tactical, and by the end of the session, you’ll have the confidence to make intelligent decisions that positively impact your programmatic buying. You’ll learn how to optimize more effectively and efficiently, and even build out your SPO toolbox. It’s not too late to sign up for this hands-on training! #programmatic

Have you tuned into our latest episode yet? ?? Dive into Episode 155 as Stefanie Beach, the visionary founder and CEO of SMB Media Consulting, reveals the journey from a consultancy to a dynamic full-service media agency. Uncover how strategic outsourcing can supercharge expertise and efficiency, and explore the critical role of programmatic consultants in bolstering buying teams. Stefanie also highlights the crucial impact of comprehensive audits in spotting growth opportunities and the importance of nurturing strong client relationships through understanding and ongoing education. Don't miss out on these transformative insights to elevate your digital media strategy and achieve remarkable success. Catch it now on your favorite podcast platforms! Spotify:?https://lnkd.in/gVaVWCRa Apple Music:?https://lnkd.in/gKqbEvUm YouTube:?https://lnkd.in/gb5_-EE8 #programmatic #digitalmedia #consulting #outsourcing #mediaagency

Our amazing host Helene Parker will be leading a workshop on buyers best practices and more at the AdMonsters Publisher Forum next Monday! You DON'T wanna miss it! #programmatic

If you haven’t had a chance to check out the free training hosted by Helene Parker Consulting LLC and sponsored by EPOM —> it’s not too late to get the recording and template discussed. #programmatic #podcast

Helene Parker and EPOM are partnering to bring you a FREE training tomorrow! Don’t miss out! Join below and yes, you will have access to the following after signing up: - recording of the training - bonus training - Downloadable guide(s) discussed #programmatic #reachandfrequency #training

? New episode is live! ?? In episode 154, we welcome Sasanka Senaratna at Evorra and we dive into First Party Data and the challenges around navigating it. This interview was recorded last week before Google lates announcement and it's incredible how relevant the conversation is now ???? more ???? than ???? ever!! Thanks Sas for sharing your expertise and your wisdom! You are one of a kind my friend!!! Listen on all major podcast platforms or watch it below on YouTube: #programmatic #reachandfrequency #podcast

We've talked a lot about QAing, or maximizing DSP(s) support , etc.. You don't want to miss this FREE training - (Shoutout to EPOM for being so Dope!!!)

?? New episode available on YouTube and all major podcast platforms! It was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction.? Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices. The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. (see below) Part II will do the same but focusing on ID Bridging. ICYMI, Learn How To Optimize? Your Programmatic Campaign in 15mins or Less https://lnkd.in/gD7-DVik #programmatic #podcast