Profound

We are thrilled to announce that today Profound have become part of Candyspace, digital product experts with clients including ITV, Mazda, Samsung, Global Media and Rolls-Royce. This marks an exciting new chapter in our history: the Profound team will be integrated into Candyspace and we’ll now operate under the Candyspace name. Together, we have an enhanced ability to design, build and optimise high-profile, consumer-facing websites and mobile apps, with a measurable impact for our clients’ businesses and customers. Profound’s founder Tim McMillen said: “We are thrilled to be joining the Candyspace family. Combining our obsession for great ecommerce customer experiences with Candyspace's passion for building digital products that drive value for businesses and users creates an industry-leading proposition in our space. This strategic partnership will provide our teams with many exciting opportunities to create meaningful online experiences for retail brands that prioritise growth through insight-led digital innovation.” https://lnkd.in/eiaSqXNA

?? Profound has done it again! ?? We’re super excited to share that our work on the Micheldever Group's Protyre website just won the “Best Breaking New Ground Project” award at the MACH Impact Awards in New York! This is the second award we've won for this project and it's always great to see our team’s hard work and creativity in pushing digital boundaries recognised. If you want to read more about the actual project you can check it out here: https://lnkd.in/eXiMRHAS Storyblok Pimberly Bynder Algolia commercetools #MACHTHREE #MACHImpactAwards #digitalawards

Kicking off a great event down at Caravan Fitzrovia this morning with some wisdom from our own Tim McMillen on the digital maturity journey for B2B businesses. ?? #londonevent #digitalmaturity #b2bdigital looking forward to other talks from our friends at Passion Digital and Cloud Gateway

Calling all B2B marketing and digital professionals, Join Us at “The Future of Digital Ecosystems” Event! ?? Date: Thursday, June 13, 2024 ? Time: 8:30 - 11:30 am BST ?? Venue: Caravan Fitzrovia, 152 Great Portland Street, London W1W 6AJ ?? What to Expect: Engaging talks by industry experts on marketing blockers, tech essentials, and digital maturity. Networking opportunities with like-minded peers. A scrumptious breakfast spread! ?? ??? Limited Spaces Available! Reserve your seat now: https://lnkd.in/gFUeJuRG Don’t miss out on this chance to gain insights, connect, and fuel up for success! ?? #DigitalEcosystems #MarketingTech #B2BExperiences

As we gear up towards our study on the role of Digital in the Future of B2B we are starting to pick at the big questions around Customer Relationships, Logistics, Data, Payment, Organisational Change and more. In the first of our series of short pieces, paving the way for our report, we ask - Is it the end of the Bacon Roll for B2B Trade businesses? And what does building B2B Trade customer relationship management look like in a digital world? Comment below if you’d like to sign up for the study and let us know what burning B2B questions you want answered! https://lnkd.in/e5-pDijs #TheFutureofB2BRetail #B2B #B2BTrade #B2BRetail #BuildersMerchants #B2BCustomerExperience #B2BDigital #DigitalTransformation

??Great to be featured again on Econsultancy. This time it's for our Protyre website project which saw some impressive results. https://lnkd.in/eCjWNc8Z

??Great to be featured again on Econsultancy. This time it's for our Protyre website project which saw some impressive results. https://lnkd.in/eCjWNc8Z

?? The MACH movement, born out of the limitations of traditional monolithic architectures, is gaining momentum. In this insightful blog post, James Crook, our Senior Enterprise Architect, dives into the role of microservices within the MACH approach. ?? Discover how bite-sized services empower businesses to articulate and manage discrete functions independently. ?? MACH architecture combines microservices with API-led, cloud-first, and headless principles. It’s the secret sauce for agility, scalability, and future-proofing. ?? Not sure where to start? Rather take an evolutionary, hybrid approach. Prioritize low-hanging fruit, buy-in composable solutions, and find the right partner. ?? Whether you’re a purist or prefer a pragmatic blend, moving away from monolithic platforms is possible in many scenarios. ?? Embrace the digital evolution! ?? Read the full article here: https://lnkd.in/e3Z7Dg_8 #MACH #Microservices #DigitalTransformation #TechArchitecture

The only way for eCommerce businesses to build a great Customer Experience is by drawing insight from meaningful data. But which information is valuable and how much of it is just noise? In our latest article, discover this must-have guide to cutting through and achieving data-driven, successful eCommerce CX, every time. https://lnkd.in/ey27NXAD #CX #CustomerExperience #Data #DataDrivenCX #DataAnalytics #BusinessIntelligence #Personalisation #ecommerce #digitalretail

Following on from our success at the UK Digital Excellence awards in Feb, our friends over at Storyblok have created a lovely article to celebrate winning B2C website of the year, check it out ??