Producers Trust

Millets are a powerhouse in regenerative agriculture systems, offering many benefits for both farmers and consumers. From being drought tolerant to enhancing nutritional quality, millets have a lot to offer. Despite these advantages, their popularity in regions like the U.S. and Europe remains low. The primary reason for this lies in market dynamics. Industrialized food systems lean towards mass-produced crops that are efficient in terms of cost, scale and uniformity. As a result, farmers are driven towards commodity grain production to meet market demands. The journey towards popularizing grains like millet typically follows a pattern. It starts with grassroots movements by smaller brands, gradually capturing the attention of informed consumers. Eventually, big brands incorporate these ingredients into their products, paving the way for mainstream adoption. With climate change and evolving consumer preferences, there's a pressing need for major brands to embrace climate-adapted products. By shifting towards sustainable sourcing practices, brands can ensure long-term viability and relevance in a changing market landscape. Relying solely on commodity traders for uniform ingredients can leave brands exposed to risks and unprepared for the future. To stay afloat in the market, it's crucial for brands to adapt, innovate, and align with the evolving demands of both the environment and consumers. Kellanova General Mills Danone Nestlé Mondelēz International Kraft Heinz Walmart

I recently shared insights on the resilience of regenerative cotton in Andhra Pradesh, India, particularly its ability to withstand floods. Rythu Sadhikara Samstha has created a compelling video showcasing a direct comparison between a conventional cotton farm and a regenerative one. In preparation for the upcoming monsoon season, plans are underway to conduct an academic study to further explore and formalize the resilience of regenerative cotton. #RegenerativeCotton #Agriculture #Sustainability #AndhraPradesh #FloodResilience #AcademicStudy

In the realm of Regenerative Landscapes, unlocking "Trapped Value" has emerged as a key driver across stakeholders. By fostering collaboration between markets, finance, NGOs, the public sector, and farmer networks, new pathways are being forged to deliver distinctive value propositions. Here are some of the trapped values identified to catalyze resources and foster collective engagement: - Unlock 1: Future output purchase commitment for infrastructure finance in regenerative input manufacturing and post-harvest infrastructure. - Unlock 2: Farm-level parametric climate insurance, low-interest loans, and transition insurance. - Unlock 3: Shared data validation costs among market, finance, and government stakeholders. - Unlock 4: Enhanced MRV for creating carbon credit commercial opportunities. - Unlock 5: Utilizing extension services as data agents. - Unlock 6: Grant allocations for farm-level extension services and capacity enhancement. By exploring these avenues, we aim to drive sustainable growth, innovation, and resilience within the realm of Regenerative Landscapes. Share your thoughts on additional trapped values that could further enrich our collaborative efforts. Photo courtesy of the Juntos Farm regenerative landscape.

In Andhra Pradesh, a transformative shift from chemical nitrogen to naturally derived crop growth formula was imperative. The innovative solution? A biostimulant made from an open-air fermentation composed of cow dung, cow urine, jaggery, lentil flour, healthy soil, and other local ingredients. One major challenge was the collection of cow urine. Resourceful farmers devised a method using concrete gutters and underground tanks for efficient collection. This breakthrough led to the mass collection of urine in over 3000 villages in Andhra Pradesh, playing a vital role in the cultivation of successful regenerative crops. Photos courtesy of Attaluru Organics #Agriculture #Innovation #RegenerativeFarming #AndhraPradesh #SustainableFarming

If you had a billion dollars to fix agriculture and food systems in emerging markets what would you do? Here is my list: 1. Implement an open source digital learning platform for farmer sustainable practices - $5m 2. Implement 15 regional centers for farmer to farmer smallholder farmer training in natural farming practices. - $45m ? 3. Fund 1000 project preparation grants for landscape programs led by farmer groups in partnership with multi stakeholders - $300m 4. Provide de-risking guarantees on village level cold storage facilities - $50m 5. Fund the implementation of 10000 regional level fruit tree nurseries - $250m 6. Lobby 10 governments to provide the same subsidies for regenerative agriculture as is currently rewarded to chemical agriculture - $100m 7. Implement a Natural Farming Core to facilitate farmer exchange programs across country level learning and training programs - $50m 8. Invest in Producers Trust and Kuza to accelerate scaling - $50m 9. Launch a leadership training program in Landscape Development and Orchestration role - $50m 10. Anchor investment into a fund that will invest in village level post harvest infrastructure - $100m IKEA Foundation CGIAR The Rockefeller Foundation AGRA UNDP Green Climate Fund Bill & Melinda Gates Foundation FAO Image courtesy of Kiss The Ground

Coffee farming is an activity that has a strong business case for transition to agroforestry practices. However, achieving this at scale requires alignment across many stakeholders that include markets, finance, and technical assistance. Producers Trust is working with Kuza One (Kuza Biashara) to build a lighthouse coffee landscape model in East Africa. I had the privilege of participating at The Rockefeller Foundation sessions in Bellagio this summer. Collaborating with Sriram Bharatam we were part of a group that included Rex Raimond, John Robert Okware, Pascal Chapot, and Sara Farley to create a model supporting the transition of 10m coffee farmers in East Africa to agroforestry practices. Our model involves partnering with coffee farmer cooperative networks committed to agroforestry, securing market commitments for non-coffee commodities, and developing post-harvest infrastructure with climate finance. We aim to engage coffee brands, traders, and financing entities for funding and support. The plan leverages Kuza's Agripreneur program, local coffee leadership, and government involvement in Kenya. Pictured here, Sri and I shared our initiative at the Rockefeller Financing Regenerative workshop in at New York Climate Week, focusing on Kirinyaga county with the groundwork laid by our champion Karugu Macharia connecting with the cooperatives and coffee industry leadership. As a next step we are actively seeking funding for Project Preparation work. Big thanks to Roy Steiner, Sara Farley and the folks at Rockefeller for the opportunity to be part of this journey.

??Producers Trust Launches Landscape Relationship Management, LRM on Salesforce ?? I’m in San Francisco coming towards the end of an incredible Dreamforce experience. We have launched LRM. It’s a game-changer for food and ag supply chains, continuing to anchor to our mission of improving farmer well-being. When we started Producers Trust in January 2017, I never imagined the adventures, relationships, experiences and heartbreaks that lay ahead. It’s been a humbling and inspiring process. Now we’re engaging CPG brands and retailers, governments and NGOs, private and public finance with a solution that solves for sustainability at scale. Learn more about Landscape Relationship Management https://lnkd.in/e8TfzGgh My thanks to Salesforce and Accenture for their visionary collaboration on this journey. Reach out to connect at NYCW. I’ll be there Sep 21-28! #dreamforce2024 #accenture #regenerative #crm #prm

Interview with Keith Agoada Part 2 In this second part of the interview, Keith Agoada highlights the lack of transparency in the commodity trade, especially for products sourced from Latin America. Farmers sought better market connectivity and the opportunity to share their stories, which inspired the creation of Producers Trust (formerly Producers Market). The platform has since expanded to over 8,000 organizations and a network of 4 million farmers worldwide. Keith emphasized that the platform not only connects farmers to markets but also provides them with resources for infrastructure, financing, and sustainable practices. Producers Trust aims to revolutionize the commodity trade by offering direct and transparent trading models. It focuses on fostering trust and sustainability across supply chains using data, technology, and partnerships. See you next week for Parts 3 and 4! Drop your thoughts in the comments—we’d love to know what you think! ??We support the transition to a sustainable world, discovering and promoting innovation, startups and best practices. ?? If You Know Innovative Ideas, Plant Your Seeds & Share Your Suggestions. #SDGs #GlobalGoals #SaC24 #ProducersTrust #Sustainability

Interview with Keith Agoada Part 1 Keith Agoada is the visionary CEO and Founder of Producers Trust, a company dedicated to revolutionizing supply chains through transparency and sustainability. Producers Trust unlocks authentic sustainability data to help de-risk supply chain stakeholders and support the net-zero transition of farmers and suppliers. Offering a SaaS platform subscription, it empowers companies with accurate, ground-truthed data for responsible ESG reporting. Additionally, Producers Trust provides advisory services to enterprises and governments, helping them future-proof agriculture and food systems. At its core, the company is on a mission for farmer well-being, building trust and driving sustainability solutions throughout a product’s lifecycle. Drop your thoughts in the comments—we’d love to know what you think! ??We support the transition to a sustainable world, discovering and promoting innovation, startups and best practices. ?? If You Know Innovative Ideas, Plant Your Seeds & Share Your Suggestions. #SDGs #GlobalGoals #SaC24 #ProducersTrust #Sustainability

We are delighted to invite producers and agricultural organizations from Spanish-speaking regions to our webinar, “Regenerative Organic Agriculture,” led by specialist Cristina Cecilia Comeza?a from the Regenerative Organic Alliance