Produce Alliance, LLC.

President Trump has officially confirmed that tariffs under the USMCA (United States–Mexico–Canada Agreement) will not be implemented on fresh produce from Canada and Mexico. However, a 10% tariff will apply to fresh produce imported from other countries, potentially impacting pricing and availability for products sourced outside of Canada and Mexico. We will continue to see strong production out of South Florida on several items, with good quality and availability across multiple commodities with similar conditions being observed in Nogales and McAllen. Stable volume seen across the entire Tomato category as Florida is harvesting new fields as well as Mexico harvesting new regions in Sonora and Baja. The lighter items in supply are Green Beans, premium sized Green Bells, Pickles, Shishitos, Habanero, and Caribe Peppers. We will start to see our first transitions of the season in the west on mixed vegetables; growers will begin harvesting a few peppers, corn and beans picked out of Coachella over the next week. The Offshore Table Grape quality and supply are stable. Offshore melons are on the backside of the season and volume will steadily decrease over the coming weeks. Banana and Pineapple availability remains limited. The U.S. avocado industry closed last week at 52.4M pounds, representing a 12% decrease from the previous week. Field availability remains skewed toward smaller fruit, with a limited supply of sizes 48 and larger. Transition is coming to an end. The weather in Salinas has been good so far but there is rain and some warmer temperatures in the forecast. With that combination, insect pressure will be active. Lettuce is looking good and while we have seen some lighter weights and some smaller heads, quality and supplies are improving. Brussel Sprouts are still an issue this week and going into next week. Growers are navigating this the best they can and should see some relief in May. Endive, Escarole, Fennel and Parsley remain escalated, with supply shortages driving the market. Bok Choy, Napa, and Leeks remain at the extreme trigger level. Overall production in Salinas is steady and off to a great start.

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Happy Earth Day! Consumer interest in sustainable food and beverages is on the rise (up 18.4% over the past two years, according to our Industry Update!). So, what is Produce Alliance doing to meet this growing demand? 🐝 We work with suppliers who use eco-friendly farming methods and take care of the land for future generations. ♻️ We promote using local and regional food sources, which help protect wildlife, use less energy, and support local communities. 🚚 We team up with our customers and partners to support sustainable business practices that are good for the planet, people, and the economy. Want to read the Industry Update in full? Sign up for our weekly Market Report, sent on Thursdays! https://hubs.la/Q03gs0JZ0

Ready to elevate your foodservice game? Join us at booth #7615 for exclusive insights and innovations you won't want to miss! #2025RestaurantShow is the place to find fresh solutions and new ideas for your business. Chicago, May 17-20 – we’ll see you there! 🍅🧅🥕 https://hubs.la/Q03hqHbB0

Market Report: 4.17.25 🥬🍇🍅🥑 President Trump has officially confirmed that tariffs under the USMCA will not be implemented on fresh produce from Canada and Mexico. As such, shipments from these two countries will remain unaffected. However, a 10% tariff will apply to fresh produce imported from other countries, potentially impacting pricing and availability for products sourced outside of Canada and Mexico. We will continue to see strong production out of South Florida on several items, with good quality and availability across multiple commodities. Stable volume seen across the entire Tomato category as Florida is harvesting new fields as well as Mexico is harvesting new regions in Sonora and Baja. Quality is outstanding in all markets. The lighter items in supply are Green Beans, premium sized Green Bells, Pickles, Shishitos, Habanero, and Caribe Peppers. Offshore Melons are on the backside of the season and volume will steadily decrease over the coming weeks; Transition to desert fruit will start in 3-4 weeks. Banana and Pineapple availability remains limited; shippers are asking we continue to be flexible on Pineapple sizes. Avocado market conditions remain strong. Harvest volumes out of Mexico are expected to be limited this week due to Holy Week, with no harvesting scheduled from Thursday through Sunday. Transition is still in full swing. It is always a hectic time, but the growers have been doing everything they can to ensure a smooth transition. We are still seeing very warm weather in Yuma and the hot weather has put some stress on the products. The heat caused some increased insect pressure, mildew, internal burn, and crop fatigue. Spinach is the item that has been the most affected by the heat, but the damage seems to be minimal. Continuing from the last few weeks, Endive, Escarole and Parsley remain escalated, with supply shortages driving the market. Fennel is no longer at the extreme trigger. Cilantro is finally off escalation. The big concern right now is Brussel Sprouts. We saw a very significant drop in supplies across the industry. We have had a smooth Transition so far and are hopeful to keep that trend going!

What's hot in 2025? Sweet AND spicy 🍓🔥🌶️ better known as "Swicy"! Thanks to Southeast Asian influence, this flavor combo is heating up the kitchen this year. Expect this trend to show up on restaurant menus in unforgettable, and deliciously craveable, ways: Charred fruit kebobs by the pool, your friend convincing you to drizzle hot honey on your pizza (just trust them), swicy jalapeño jam with your breakfast croissant, and spicy Tajín-rimmed margaritas on a Friday night... 💭🍕🍯🥐 These are just a few of the infinite ways you can get a taste of this sweet and spicy "trend" that has actually been making waves in the industry over the last few years!

Q2 Commodity Forecast: Onions 🧅🍽️📈 "The onion market is not expected to react much until the Northwest is entirely out of the picture. At this point, we do not anticipate that taking place until May. Even then, there may still be some leftover product floating around in that region. Texas onions are just getting going and they are expected to have a big crop. Additionally, Southern California will start in about 4 weeks, and they also are expected to have a lot of product. So, the first 2 months of Q2 (April/May) there is not presently a lot of optimism. However, June is a bit of a wildcard. At that point, Texas is done, the Northwest is done, Southern Cal will be mostly finished, and we will be exclusively into New Mexico and Central California at that time. It is basically a fresh start during that time period, so the market has as good of a chance of improving if it does stay stagnant." Want to stay up to date? Sign up to receive the market report to your email inbox every week on Thursday: https://hubs.la/Q03hqZhV0

Produce Alliance is proud to highlight our incredible employees each month. Today, we want to shine the spotlight on Timothy Botsford, Executive Account Manager based out of Chicago, IL. Tim enjoys building meaningful and genuine relationships, internally and externally. He loves being his clients’ go-to person, whether it’s helping them work through a quality issue or providing a pricing solution. Outside of work, he is a huge Chicago sports fan and has been to at least ONE Bears game every season for the last 15 years! Bear Down! Tim, your commitment to building strong relationships with clients is a major reason why Produce Alliance continues to grow and we are so grateful to have you on the team!

We made it to Friday! Today we are taking a colossal look at the juiciest fruit nature has to offer: Watermelon! 🍉 Did you know? From the outer rind to the inner seeds, the entire watermelon is edible! Many cultures will pickle the rind or add it to stir fry, and the seeds (much like a pumpkin), can be roasted and enjoyed on salads or by themselves!

Market Report 4.10.2025 President Trump has officially confirmed that tariffs under the USMCA (United States–Mexico–Canada Agreement) will not be implemented on fresh produce from Canada and Mexico. As such, shipments from these two countries will remain unaffected. However, a 10% tariff will apply to fresh produce imported from other countries, potentially impacting pricing and availability for products sourced outside of Canada and Mexico. With that, we will continue to see strong production out of South Florida on several items, with good quality and availability across multiple commodities with similar conditions being observed in Nogales and McAllen. Stable volume seen across the entire Tomato category as Florida breaks new fields and Mexico starts new regions in Sonora and Baja. Quality is outstanding in all markets. Items lighter in supply are Yellow Squash, premium sized Green Bells, Pickles, Shishitos, Habanero, and Caribe Peppers. We will start to see of our first transitions of the season in the west on mixed vegetables; growers will begin harvesting a few Peppers, Corn and Beans picked out of Coachella over the week. Transition is still in full swing, and we have growers in Huron, Oxnard, and Salinas. Some are still in Yuma, but the majority have already made the move to Salinas. The growers that are not currently in Salinas will be making the move next week. It is always a hectic time, but the growers are doing everything they can to ensure a smooth transition. We are still seeing very warm weather in Yuma and the hot weather has put some stress on the products. While Lettuce has been pretty steady, we will see tighter supplies and lighter weights in some markets with the last group of growers coming up on their transitions. Spinach is the item that has been the most affected by the heat, but the damage seems to be minimal. We have had a smooth transition so far and will be hopeful that the next few weeks keep that trend going!