Probolsky Research

Greenbook published an article written by Adam Probolsky. The headline says it all, but you might be surprised how many market researchers and pollsters ignore these truths. Have a read. Four Ways to Make Inclusive Research Lead to More Accurate Insights https://lnkd.in/gChY4qcP

written by Adam Probolsky Why would I be happy to pay this invoice for something I didn't even need? It was 3 p.m. six days before the election. I was driving south through LA, going back home to Irvine when I got that familiar call from a consultant... the one where they ask for something unreasonable less than a week before Election Day. And it's not that the consultant that is unreasonable—it's their client, but the consultant is just trying to make their client happy. The ask was to field a tracking poll on a statewide ballot measure and deliver results within 48 hours. My first question, of course, was, "What are you going to do with the results?" What would they have spent money doing in the last couple of days? But I dutifully worked with my staff to send a proposal and got our team ready to launch. In the end, they didn't move ahead with the project. But in the process of getting ready to make miracles happen, we wrote the brief questionnaire and had our translator provide a Spanish version. Spending a few hours of staff time and paying $153 for translation was totally worth it. Here's why: 1) We made the consultant look good to their client—demonstrating their ability to source fast work. 2) We looked good to our consulting partner because we sprang into action and made them look good. 3) Our internal processes were tested, and we proved to ourselves that we are as good now as we have ever been. So, bring on the absurd, unnecessary, unreasonable requests. We got that.

Adam Probolsky talks about the importance of owned media

"The survey of 900 likely California voters, conducted by Probolsky Research from late July through early August, found that 80 percent of current EV owners would consider sticking with the technology for their next car purchase." https://lnkd.in/g_kV-VkC POLITICO Debra Kahn Blanca Begert Alex Nieves Wes Venteicher?Camille von Kaenel

“There is virtually no chance that anyone can replicate the ‘last mile advantage’ Amazon has in the U.S.,” Probolsky said. See the article in Fashion Dive by Laurel Deppen. https://lnkd.in/gvZqebc9

Our team is working closely with a global company that is developing a new product/service. Our role? To ensure their journey to finding product-market fit is as painless as possible. How do we do that market research thing? 1- Meet with their product team to learn everything we can about their offering 2- Develop a research plan that includes in-depth interviews (IDIs) and surveys - sometimes other tools like focus groups, ad and UI testing 3- Collect the data and report on the findings But how can you be effective at researching everything from toilet bowls to technology? As Liam Neeson said: We have a very particular set of skills. This means intense curiosity, an understanding of buying psychology, and broad context for industries. There are certainly times to engage a researcher that specializes in [fill in that thing you do here], but largely any experienced market researcher is a good place to start. “OK, so what can you really do for us at Acme Technology & Distribution?” ? Early Validation: Uncovering customer needs and preferences to guide product development, minimizing pivots after investments have been made ? Market Segments: Identify unique requirements, ensuring the product is tailored to meet specific demands of each category of customer. ? Competitive Edge: Understanding the competitive landscape, highlighting gaps and opportunities that can be leveraged to differentiate your offering. ? Refine: Allow the data to shape product/service features, pricing strategies, and marketing approaches. Know don’t guess about what will resonate with your target audience. ? Limit Risk: By validating (or proving wrong) your assumptions early, we minimize your exposure to unpleasant fails and better set the stage for a successful launch (or relaunch). It may seem unfair that we get to ask all the questions and then essentially spend other people’s money on perfecting the offering. But you chose to create and do - we chose to make it better. #MarketResearch #ProductMarketFit #CustomerInsights

We conducted a national survey among U.S. Consumers who buy from Amazon and Temu. Results here: https://lnkd.in/gygNX8KW Article in Chain Store Age https://lnkd.in/gcj34yzz #Temu #Amazon #ecommerce

Thank you Ian Williams and the Foreign Press Association for including Adam Probolsky. This was a thoughtful discussion.

Major transportation projects do not happen in a vacuum. Public support is needed or they are destined to fail. Adam Probolsky talked with Tom Stone of The Transportation Podcast from Traffic Technology International (TTi)? about how public opinion research features prominently in the process of getting projects approved. Listen in https://lnkd.in/gdB_SqHH #transportation #infrastructure #publicopinion

Our research for public libraries shows they are?an resource for communities, but not everyone knows how to engage library services. The Washington Post reporter Sydney Page writes about a fun way libraries are helping to aid reading without the fear of late fees. https://lnkd.in/eMJFmW7F