VP, Retail Media for EMEA Tijmen Willems and Basic-Fit's Maurice Ridder share the plans for the retail media network of Europe's largest fitness chain. PRN will be managing the network in France from January 1st, 2025.
In the latest episode of This Week in Retail Media, Kate Dickson talks to Maurice Ridder, Head of Retail Media for Basic-Fit and Tijmen Willems of PRN, a STRATACACHE company about the plans for the Basic-Fit Retail Media Network in France. In-store audio is also explored along with The Trade Desk's Connected Television (CTV) operating system. https://lnkd.in/e2Dm44Cf #retailmedia, #connectedtelevision, #storeradio #fitnessindustry, #shoppermarketing, #instoreanalytices, #commercemedia, 7-Eleven, CVS Media Exchange (CMX)