Privado.ai

?? KPMG India announced a strategic partnership ?? with Privado.ai. This partnership?aims to enable businesses with advanced #privacycompliance solutions ensuring compliance with global #privacy regulations and enhancing #dataprotection practices. ?? KPMG in India shall leverage its leading #digitaltrust services along with Privado.Inc’s innovative technology, to provide robust privacy management frameworks to customers. ?? To know more, click here https://social.kpmg/84tyuo Nitin Shah | Shikha Kamboj | Vaibhav Antil

Rob Priore, CIPP, CDPSE Senior Manager for Privacy and Compliance Technology at ZoomInfo, shares how Privado’s testing tool audits cookie banners across key jurisdictions like California, the UK, and Canada. By simulating real user interactions, it uncovers hidden compliance failures that manual checks often miss.

Raashee Gupta Erry, Advisor & Consultant at Lucid Privacy, explains why one-time audits aren’t enough to catch evolving privacy risks. With trackers constantly changing, real-time monitoring is essential to prevent data leaks and compliance failures. She breaks down how privacy teams can stay ahead by continuously auditing pixels, tags, and tracking technologies.

Andrea Wheeler, Sr. Privacy Operations Manager at Quantcast, highlights the rising regulatory scrutiny on geolocation, health data, and data brokers. With new laws, enforcement actions, and even private rights of action, privacy teams must rethink their compliance strategies.

Daniel M. Goldberg, Partner, Privacy & Security Attorney, FKKS, shares his perspective on when AdTech practices require a PIA, what documentation regulators expect, and how companies can approach compliance.

Alon Levy, Engineering Manager at Uber, shares how privacy engineers can drive adoption by making strategic, high-impact asks rather than overwhelming teams.

Privacy Corner Newsletter: March 13, 2025 ??UK ICO Investigates TikTok, Reddit & Imgur – The UK’s privacy regulator is investigating TikTok’s content recommendations for minors and Reddit and Imgur’s age verification measures, signaling a crackdown on children’s data protection. ??CJEU Clarifies ‘Meaningful Information’ in AI Decisions – The EU’s top court ruled that companies using automated decision-making must provide clear, intelligible explanations of how personal data influences outcomes, even if trade secrets are involved. ??California AG Targets Location Data Sharing – The California Attorney General is probing mobile apps, ad networks, and data brokers over potential violations of CCPA rules on precise location tracking, reinforcing consumer rights to limit data use.

CCPA Enforcement Alert: California AG Targets Location Data Misuse California Attorney General Rob Bonta recently announced an enforcement sweep targeting companies improperly handling location data under the California Consumer Privacy Act (CCPA). Why is location data considered sensitive? Because it reveals deeply personal insights, such as where we live, our health status, religious affiliations, and daily routines, it is highly vulnerable to misuse. Here are 5 critical examples of how location data can be misused:? 1) Healthcare Privacy: Identifying visits to hospitals or clinics, risking medical privacy.? 2) Safety Risks: Tracking daily routines, enabling stalking or physical threats.? 3) Political Targeting: Tracking attendance at protests, rallies, or political events for targeted suppression.? 4) Employment & Insurance Discrimination: Profiling individuals based on where they live or travel, influencing employment or insurance decisions.? 5) Advertising Misuse: Using sensitive location visits (like therapy centers or religious spaces) for manipulative targeted ads. As privacy professionals, understanding these risks is crucial. Here are proactive steps to mitigate them: 1) Audit mobile apps regularly Identify what data is collected, permissions requested, and third-party SDKs involved. 2) Review consent practices Ensure your opt-out and data limitation processes comply with CCPA. 3) Continuous monitoring Employ automated solutions like ours ( Privado.ai ) to proactively detect and prevent privacy risks related to location data sharing and unauthorized third-party access. First CNIL with its mobile app privacy sweep, now the California AG: Regulators are sending a clear message - "Protect location data proactively or expect enforcement." How is your team addressing location data risks proactively? #privacy #ccpa #cnil #mobile #apps

Luke Oglesbee discusses why software engineers, even without a privacy engineering title, play a crucial role in privacy. He shares how engineers in the privacy space are focusing on building and deploying scalable tools that integrate seamlessly into workflows.

?? New CCPA Enforcement Sweep! On March 10th, the California AG announced an ongoing investigation of mobile apps, ad networks, & data brokers for non-compliant sharing of users’ location data. Scan your apps & websites today with Privado to identify any CCPA risks. Eliminate risk of CCPA violations and prevent fines like the one issued to Honda today! Investigative Sweep ?? https://lnkd.in/e7tZGPxH Honda Fine ?? https://lnkd.in/dCXB_utg